Brand development that increases sales velocity, guaranteed.
The Pack Words Test isolates and tests front-of-pack messaging with thousands of category consumers to identify which words drive purchase decisions and which create barriers. By stripping away graphics and testing copy in isolation, we determine the optimal messaging hierarchy, placement, and emphasis that converts browsers into buyers in the critical 3-second decision window.
We isolate front-of-pack words from visual elements to reveal how consumers actually process and prioritize written information, eliminating assumptions about what messaging works.
We map the consumer decision journey to present information in the sequence consumers need it, ensuring your most critical purchase drivers receive proper emphasis and placement.
These insights inform font weighting, pack placement, and visual emphasis on messages that drive choice over competitors, creating a cohesive communication strategy across all panels.
By isolating front-of-pack words and analyzing their impact, we gain insights into how consumers read and react to your packaging. This deep understanding allows us to refine your messaging, ensuring it is not only clear and concise but also emotionally compelling.
The PREformance™ Pack Words Test helps determine the appropriate balance of copy, avoiding crowded designs and focusing on the key messages that will drive purchase intent. Additionally, we provide recommendations for reinforcing these messages across all packaging panels, ensuring a cohesive and effective communication strategy.
We lead all our clients toward objective wins across every category.
A 34% increase in purchase preference drove the sales boost, attracting younger consumers and expanding market share.
A packaging refresh revitalized the brand, boosting market share across its cocktail mixer and Ready-to-Drink lines.
Contact us to discuss how we can help you experience the full possibility of your brand.
"*" indicates required fields
