Articles by Jason Vaught
Boost Sales Velocity with Omnichannel Packaging Design.
Discover how omnichannel packaging design drives sales, builds brand trust, and wins in retail, DTC, and ecommerce with SmashBrand’s proven process.
How Smart Laundry Packaging Design Drives Shelf Performance.
If your pack doesn’t instantly communicate efficacy, format, and trust, it’s not just underperforming, it’s getting ignored. Smart laundry packaging isn’t about standing out, it’s about standing up to real purchase decisions in the aisle and online. Read on to learn what it takes to design packaging that earns the buy.
Don’t Guess Your Way To An Assortment Strategy.
Every SKU you add is either a growth engine, or dead weight. Too many brands gamble with guesswork, flooding shelves with flavors, formats, and sizes that don’t move. The result? Confused consumers, wasted resources, and retailers questioning your credibility. An effective assortment strategy ensures every product earns its place.
Winning the Shelf War with Smarter Category Positioning.
Unlock smarter category positioning strategies to win shelf space, boost purchase intent, and outmaneuver competitors in your product category. Read now.
Branding And Positioning That Make Consumers Choose You.
Learn how to create branding positioning that drives sales, boosts shelf standout, and connects with your target audience. Build a brand consumers choose.