Brand development that increases sales velocity, guaranteed.

Jason Vaught, Director of Content and Marketing at SmashBrand, is a CPG industry veteran sharing invaluable insights. Get expert guidance for brand owners and managers from his experience with SmashBrand's strategy, design, and testing services.
Bio

Jason Vaught

Director of Content & Marketing

Media Relations Podcast Appearances

A seasoned veteran in the CPG (Consumer Packaged Goods) industry, Jason Vaught brings a wealth of knowledge and hands-on experience as the director of content and marketing for SmashBrand. His comprehensive role at the forefront of brand communication ensures that CPG brands remain well-informed about the suite of services SmashBrand offers. Furthermore, his insights derived from the company's strategy, design, and testing services are invaluable to brand owners and managers seeking expert guidance.

From his early endeavors in launching a successful sports nutrition brand that gained prominence in significant bodybuilding and fitness retail spaces to his entrepreneurial ventures in kick-starting multiple brick-and-mortar and e-commerce startups across diverse industries, Jason's career is studded with substantial milestones. Notably, he has innovated numerous products later embraced by leading industry brands, showcasing his knack for anticipating market demands and setting trends.

Jason's journey in the CPG industry commenced at age 21. Over the years, he has worn multiple hats, ranging from a manufacturer and retailer to a distributor and brand owner. This multifaceted experience equips him with the rare ability to offer practical advice grounded in real-world expertise. His mission is to guide and support other CPG brand owners, directors, and managers on their path to success.

Articles by Jason Vaught

What Garbage In Garbage Out Means for AI Packaging Concepts

AI can generate packaging concepts fast, but speed doesn’t guarantee performance. Strong concepts start with consumer insight. In pizza packaging, understanding that gooey cheese, crust texture, and clear taste cues drive choice gives AI something far more valuable than a generic prompt. When consumer research becomes part of the creative brief, AI shifts from an…

Why Brands Lose the Next Generation of Buyers.

What’s the optimal amount of whitespace on pack?

Some of the best-selling packages on the shelf are surprisingly minimal. Others rely on dense information to win. The difference isn’t aesthetics—it’s whether the amount of white space supports faster shopper decisions or slows them down.

Why Brand Architecture is a Portfolio Decision.

8 Strategies to Get Taste Cues Right at Shelf

Learn 8 strategies to improve taste cues in pancake mix packaging design and boost shelf impact, conversion, and perceived flavor instantly.

The Problem with Packaging Design That Looks Different.

Most brands chase standout visuals without asking a harder question, does it make the product easier to recognize and buy? That gap kills performance. If your design stands out but doesn’t convert, it’s failing. Want to see why? Read on.