Not guesswork.
CBD packaging design agency helping brands win in retail.
We partner with CBD brands to design experiences that move consumers from trial to trust. Our Path to Performance™ unites strategy, design, and testing in a seamless, data-driven workflow, ensuring every tincture, gummy, capsule, and label is optimized to win the consumer’s trust and encourage repeat purchases. Built on real shopper insight and validated through predictive testing, our process reduces launch risk and amplifies shelf performance.
Process.
Using consumer insights to design CBD brands and packaging experiences.
We design CBD packaging that communicates purity, efficacy, and trust at first glance. From fast-absorbing topicals and THC-free tinctures to wellness gummies and CBD beverage cans, every claim, color, and structure is built on proven consumer insight. Our integrated strategy, design, and testing process ensures your packaging not only looks good, but also commands attention, outperforms competition, and drives long-term loyalty across retail and DTC.
Winning the CBD aisle with proven design.
Good looks or attractive branding don’t sell CBD products on their own. The story behind the product does. Your packaging must signal purity, potency, and function with absolute clarity to inspire trial and repeat purchase.
That’s why every brand launch, rebrand, or redesign we helm is rooted in consumer data, stress-tested through validation studies, and refined to perform where it matters most—in the moment of choice.
Services.
Our design capabilities.
Strategically organize CBD product portfolios across tinctures, topicals, softgels, edibles, and vapes to maximize brand cohesion and simplify navigation for consumers seeking wellness solutions that fit their lifestyle.
Create distinctive visual and verbal identities for a CBD brand that communicate brand values, efficacy, purity, and purpose, to achieve success in a credibility-sensitive marketplace.
Develop persuasive, benefit-led messaging for CBD packaging that clarifies product purpose, dosage, and formulation, and meets regulatory compliance requirements.
Design CBD tinctures, balms, and sachets that capture browsers’ attention, communicate key benefits, and inspire conversions both in-store and online.
Develop innovative and sustainable packaging solutions for CBD oils, balms, salves, and edibles that protect sensitive formulations, improve dosing precision, and elevate the unboxing experience.
Deliver flawless execution from concept to production with expert guidance on label compliance, child-resistant closures, and substrate selection optimized for product integrity and shelf appeal.
Create point-of-purchase materials for CBD retailers to elevate your brand’s story or spotlight product efficacy, purity, and origin, to move product off the shelf.
Website Design
Build user-friendly, compliant websites for CBD brands that educate, inspire, and convert by seamlessly integrating e-commerce functionality with storytelling that demystifies the category.
Produce optimized digital assets for CBD brands in online marketplaces to enhance discoverability, reinforce credibility, and encourage order placement.
Provide comprehensive design and messaging systems that ensure every CBD touchpoint, from labels to landing pages, projects consistency, quality, and modern wellness cues.
Equip CBD brands with launch-ready creative assets and channel-specific strategies for retail rollout, online campaigns, and educational initiatives to build brand awareness and accelerate trial.
DTC Design
Design cohesive direct-to-consumer packaging and create premium unboxing experiences to leave a lasting impression and create shareable moments.
Merchandising Strategy
Plan effective in-store merchandising systems for CBD products that guide shoppers by benefit or need state, enhancing clarity and driving trial at the point of sale.
Anchor your positioning in consumers’ motivations, proven outcomes, and emotional relevance to differentiate your brand, drive repeat purchase, and build long-term category authority.
Expand your brand through data-backed innovation and identify where customers' needs meet market opportunity. Translate insights into new formats, delivery systems, or premium sustainable packaging to elevate your brand.
From subtle visual refresh to complete brand renovation, every design, claim, and format we create is validated through predictive testing with real consumers to ensure your brand evolves guided by measurable insight, not guesswork.
Integration.
Our approach to CBD packaging design.
We don’t start with design. We start with the consumer. Through deep category analysis, competitive audits, and validated purchase-driver testing, we uncover the visual and verbal cues that make CBD products win at shelf.
From there, data and creativity converge. Every design is built to perform, tested with real consumers in real buying contexts. Because in a category where products are “Backed, trusted, and recommended by doctors,” great packaging can’t just be pretty. It has to persuade, educate, and earn trust in seconds.
Strategy
Led by former brand managers from blue-chip CPG companies who understand your business challenges and market dynamics.
Design
Creative experts trained at top brand agencies, translating consumer insights into impactful designs for major CPG brands.
Testing
Modern consumer testing that simulates real retail environments, mapping the crucial 10-second buyer journey.
Our Results.
Explore Data-Driven
Success Stories.
We lead all our clients toward objective wins across every category.
Talk to us
Contact us to discuss how we can help you experience the full possibility of your brand.
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What happens next?
- One of our experts will look over your details and contact you.
- If needed, we’ll sign an NDA to keep the highest level of privacy.
- We'll schedule a discovery call to discuss your specific job to be done and how we can help drive your brand's growth.
Frequently asked questions about CBD packaging design services.
How do you determine what actually drives sales in the CBD industry?
We start with a category baseline to rank purchase drivers, such as potency signals, third-party testing, certifications, origin, and formulation type, so we can precisely pinpoint which cues to prioritize on pack.
Which packaging formats could you design for a CBD brand?
We design CBD packaging formats, including (but not limited to) tincture glass with droppers, softgel bottles or blisters, pouches, and sachets, matching the substrate and structure to the product line requirements.
How do you build trust (and reduce confusion) on pack?
Generally, prioritizing dosage clarity, lab testing callouts, certification badges, extraction methods, and plain-English explanations of CBD types helps build trust and reduce confusion on pack. However, every design or claim we make has to be tested and then validated before the CBD products reach the shelves.
How do you craft messaging for different consumer needs, like sleep, stress, pain, etc.?
We ladder messaging to top need states, then test claim specificity (e.g., sleep, calm, joint relief) to balance credibility with risk, ensuring that the language maps to what shoppers expect CBD to help with.
How do you adapt CBD packaging for national retail?
We validate packaging for performance across mass and wellness retailers where visibility, trust, and compliance are critical. Our testing identifies what drives conversion in high-traffic environments and ensures adherence to evolving CBD regulations across stores such as:
- Walmart
- Target
- CVS
- Walgreens
- GNC
- The Vitamin Shoppe
How do you adapt CBD packaging for specialty and dispensary retail?
We design packaging for experience-led environments where education, trust, and storytelling drive purchase. Our design and testing approach emphasizes formulation transparency, dosage clarity, and premium material cues that build credibility at independent dispensaries or retailers such as:
- Texas Originals
- Compassionate Cultivation
- Natural Grocers
- The Vitamin Shoppe
- Sprouts Farmers Market
- Earth Fare
How do you adapt CBD packaging for ecommerce?
We test packaging in digital-first environments where thumbnail clarity, trust cues, and unboxing experience drive conversion. Our validated designs perform across various ecommerce platforms, including:
- Amazon
- Thrive Market
- CBD-specific marketplaces
- Subscription wellness platforms