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Design, More
The Siren’s Call to Switch from Flash to HTML5.
We’ve made no secret of our excitement about HTML5. It’s free; it’s mobile and tablet compatible and it’s SEO friendly. On the other hand, some would argue (not us) that Adobe Flash does have its strong suits. You don’t have to write complex code in order to create cool and elaborate animations. You can stealthily…
Design
Your QR Codes On Packaging Are Making Us QQ.
We’ve learned to accept the fact that we are now living in a Blade Runner-like reality, where automatons masquerade as humans and mobile apps are being designed to destroy our free will and transform us into playthings for our digital overlords. Or maybe we’re just being paranoid. Anyway, some certain futuristic services and devices are…
Design, More
Why the Hard Work Is Worth It.
It is commonly known that everyone who owns their business leads a life of leisure and extreme luxury. Yessiree, when you’re your own boss, you can take three-hour lunches where multiple martinis are consumed; you delegate the dullest tasks to hapless underlings and, at the end of the fiscal year, reap all of the rich,…
Design
Soras Message to You – Package Well and Prosper.
When we think about Sweden, we tend to think about meatballs, Ingmar Bergman and abnormally high suicide rates. However, regardless of consistently perpetuated myths (we mean the suicide rate; Ingmar Bergman and meatballs were actually real phenomena, as far as we can tell), we legitimately have Sweden to thank for Anders Soras, who predicted the…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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