Types.
Design, More
Case Study: Yahoo’s New Logo – Not So Awesome.
Yahoo! spent the month of August having fun with logos; it switched up its purple, exclamation pointed badge every day between August 5th and September 4th, and unveiled its newest logo incarnation… [Drum roll] A purple, exclamation-pointed badge that looks like a Microsoft Word font. Really?
Design
Package Design Guide: Thinking Outside the Carton.
“Those darned egg cartons,” you may have shouted at some point, “when will someone design an egg transport device whose dimensions allow for the packaging of differently sized eggs, while simultaneously giving the consumer the option of seeing the product without opening – or even handling – the package?” Well, if you’ve had those feelings…
Design, More
Case Study: Dissecting the Best Website on the Planet.
While there are many websites we find admirable and even praiseworthy, one site exceeds all reasonable and even exalted expectations of what a website should achieve. This particular site combines design greatness and superior functionality with exceptional content. The layout superb; the color scheme dazzling, the font expertly chosen. We speak, naturally, of SmashBrand.com. Yes,…
Design, More
Label Guide: Don’t Lose Your Business to a Peanut.
Even though we might have ridiculed food labels that disclose the terrifying reality that their product may or may not have been manufactured with, near or in the same hemisphere as a peanut, this information is very important to the unfortunate segment of the population whose personal well-being is wholly dependent upon their proximity to…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.