Types.
Design
5 Ways You Can Make Water Packaging Look Amazing.
Let’s face it: whoever thought of bottling and selling water is clearly a marketing genius. What used to be a free commodity is now an elite must-have, thanks solely to elegant packaging designs. Since its inception, the bottled water market has grown surprisingly competitive, with each manufacturer struggling to prove that their product (which, let’s…
Design
Where’s the Line between Creative and Kitschy.
Johnny Cash made the expression to “walk the line” one of our most popular shared cultural references. As crucial as finding balance is, it’s as difficult to achieve in packaging design as in our daily lives. But the Man in Black had a point: straying too far in one direction or the other can have…
Design
5 Ways Packaging Can Transform Ho-Hum into A Must-Have.
If you have an unlimited budget, a marketing team working ’round the clock, and several batches of focus groups, you might be able to turn your bargain basement product into a sought-after luxury item. Still, even then, you’d be relying heavily upon luck. It is difficult to determine what the market will uniformly embrace, but…
Design
3 Examples of Packaging Redesign Gone Horribly Wrong.
Media constantly bombards Americans with messaging, encouraging us to reinvent ourselves. Supposedly, it’s never too late to start over or define a “new you,” whatever that means. While this may be true for folks in the self-help industry, packaging redesign companies know that reinventing ourselves can be difficult and disastrous if handled poorly. This doesn’t…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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