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Design
5 Genius Packaging Design Concepts Not in the Mass Market
Once in a while, Motor Trend will publish photos of a new concept car prospect from one auto manufacturer or another. More often than not, these concept cars will be incredibly futuristic — domed windshields; huge wheels; elongated frames; little aliens in the passenger seat (or hamsters). The designs are so stratospherically bizarre that you…
Design
Should You Include Poetry on Your Packaging?
With consumers almost universally disdaining overly verbose product descriptions and labeling, some marketing departments have wisely decided, “Hey, instead of lengthy messages that customers either ignore or are intensely irritated by, why not put our Chaucerian Lit minors to good use and incorporate poetry on our labels? After all, there’s nothing a customer appreciates more…
Design
6 Design Elements that Sell Your Product All Casual-Like.
If “keeping it real” is a virtue, then some of the most elegant packaging designs embrace simplicity, modernism, and that effortless feeling of cool you just can’t resist. Coolness is incredibly seductive; being cool requires complete self-assurance and a total aversion to trying too hard. We like to think of ourselves as pretty cool among…
Design, More
5 Details that Can Make or Break Your Label Design
When you’re introducing your brand spanking new retail product, the exact design of your label may take a back seat to simply having a label in the first place. Yes, you are going to want the public to know what the name and purpose of your product is, but even the minor, seemingly insignificant details…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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