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Design, More
Advantages to Keeping All Design Work with a Single Firm
We understand. With an abundance young and attractive graphic/Web designers — all salivating over the opportunity to secure a new client — you might reasonably experience a wandering eye; the desire to recapture your youth with a brief but exciting new relationship; a need to experience the unbridled joy of paying approximately one-third of the…
Design, More
10 Commandments for Better Logo Design
Your brand Logo design is one of the most important factors in creating a strong brand recall. Designing a great logo is more than just how it looks. It is how it feels to the customer. How it resonates with them time and time again. Your logo is the foundational graphic design element that lives…
Design, More
Icons vs. Logos: I Think Icon, I Think Icon, I Think Icon.
Iconography is a large part of website design; even the most astringent and clean Web pages require icons of some sort; it is only a matter of what kind of icon is appropriate for the particular brand. A financial institute might not be served well by little cartoon kitties, and a baby clothing retailer wouldn’t…
Design, More
How to Smack Down Floating Web Design Elements Before They Breed
Remember books and magazines? Of course you don’t (what were we thinking?). Anyway, back in the olden days of late 20th and early 21st century, when we wanted to glean information from a published source, we had to turn to books and periodicals. Anyway, sometimes, these books and periodicals were printed cheaply and shoddily, with…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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