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The Ultimate Guide to New Product Naming.
Choosing the right name for your innovative product is the basic building block of a successful marketing strategy. But product naming is not an easy task. This is why many companies find themselves struggling with new product naming. A good product name must be attention-grabbing. It must be unique, easy to remember, and vital to…
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Line Extension vs. Brand Extension: How To Grow Your Brand.
Releasing new products without strategically choosing a line or brand extension can be a costly mistake. Data suggests that one of every four new products harms the entire catalog. Want to know how to avoid this pitfall? How to avoid this pitfall is the point of this article. Whether you are an established brand with…
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Decoding the Disastrous Tropicana Rebrand.
In 2009, Tropicana launched a bold rebrand meant to modernize its image. Within weeks, it became one of the most infamous rebranding failures in CPG history. Sales plummeted. Loyal customers were lost. And the company took a $30 million hit all because of a packaging change.
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The Most Famous Rebranding Stories Of The Last Century.
Which famous rebranding stories do you think had the most significant impact on their respective industries over the last century? Some of the most iconic brands underwent significant transformations by adopting a new logo, visual identity, and positioning through rebranding. Famous examples of rebranding, such as Coca-Cola’s change from its script logo to a solid…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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