Types.
More
The Ultimate Guide to New Product Naming.
Choosing the right name for your innovative product is the basic building block of a successful marketing strategy. But product naming is not an easy task. This is why many companies find themselves struggling with new product naming. A good product name must be attention-grabbing. It must be unique, easy to remember, and vital to…
More
Line Extension vs. Brand Extension: How To Grow Your Brand.
Releasing new products without strategically choosing a line or brand extension can be a costly mistake. Data suggests that one of every four new products harms the entire catalog. Want to know how to avoid this pitfall? How to avoid this pitfall is the point of this article. Whether you are an established brand with…
More
Decoding the Disastrous Tropicana Rebrand.
In 2009, Tropicana launched a bold rebrand meant to modernize its image. Within weeks, it became one of the most infamous rebranding failures in CPG history. Sales plummeted. Loyal customers were lost. And the company took a $30 million hit all because of a packaging change.
More
The Most Famous Rebranding Stories Of The Last Century.
From bold logo shifts to complete identity overhauls, the world’s most famous rebranding stories prove that transformation isn’t a risk, it’s a strategy. Read on to learn how iconic brands turned reinvention into enduring relevance and what your brand can learn from them.
Subscribe to
Nice Package.
SmashBrand’s Nice Package: Stay current with our latest insights
Free Resource.
CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Download Whitepaper About CPG product repositioning guide.