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Design, More
Photoshop Doesn’t Make You a Designer.
So, you think you’ve mastered the nuances of Photoshop. You’ve managed to create a super-cool 3D graphic effect that looks like it came straight from the fevered brain of a Pixar genius. You clearly have what it takes to be a graphic designer, right? Just like having a driver’s license doesn’t automatically qualify you for…
Design, More
Why You Probably Don’t Need a Website Redesign.
Unless you still use a hit counter and the photographer who took the picture you stole for your homepage threatens to break your legs, you might not need to redesign your website. Nevertheless, many an unscrupulous web design company, or SEO company, will try to convince you that your website needs a complete overhaul at…
Design, More
4 Reasons Why Your Call-to-Action Button Sucks.
For those of you new to web design terminology, call-to-action buttons are the icons on web pages that entice users to: Subscribe! Sign Up! Download! Register! Add to Cart! View Demo! Occasionally, they’ll convince the viewers to: Subscribe Now! Download Free! Register Now! Sign Up For Free! Misguidedly, some will require users to: “Click Here,”…
Design, More
5 Signs You Need to Fire Your Logo Designer.
Any designer who tells you that logo creation is easy is clearly running their operation from the back of a Chevy Aveo. Logo design is more, much more, than coming up with a font and a mascot; it has to clearly communicate not only the message of the product, but also the brand in an…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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