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Quick Labeling Tips for Your Product Line.

If you have a line of refrigerated sports drinks, you naturally want consistent labeling so that your customers to recognize your brand. Of course, you don’t want to confuse them in a potentially relationship-destroying way by failing to clarify the fact that your drinks come in a variety flavors; if a consumer thinks he is…

Design, More

Do You Need an Mobile App or Mobile-Friendly Web App?

Mobile App If you long for the days when we used to purchase items from brick and mortar stores, maintain contact with people via personal interaction and go on cross-country trips in lice-infested wagon trains, then stop reading this right now, you hear? STOP READING NOW! Well, if you’re still here, you’ve probably used a…

Design, More

The Siren’s Call to Switch from Flash to HTML5.

We’ve made no secret of our excitement about HTML5. It’s free; it’s mobile and tablet compatible and it’s SEO friendly. On the other hand, some would argue (not us) that Adobe Flash does have its strong suits. You don’t have to write complex code in order to create cool and elaborate animations. You can stealthily…

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Why the Hard Work Is Worth It.

It is commonly known that everyone who owns their business leads a life of leisure and extreme luxury. Yessiree, when you’re your own boss, you can take three-hour lunches where multiple martinis are consumed; you delegate the dullest tasks to hapless underlings and, at the end of the fiscal year, reap all of the rich,…

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CPG product repositioning guide.
CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

Download Whitepaper About CPG product repositioning guide.