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Insights

Our CPG experts share their insights.

Get practical tips that turn shopper insight into action across price, pack, and shelf.

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Christy Lebor
Partner/ Strategy
Group Director
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Design, More

Why You Don’t Want to Go off the Grid.

If you’ve ever been soothed by the predictability and rigid organization of ice cube trays, demanded the ease and comfort of a lunch packed in a bento box or found Excel spreadsheets sexy, then read on, my obsessive/compulsive friend. An appropriately sized grid pattern is at the root of all well-structured Web design. It may…

Design, More

Matching the Ceiling to the Carpet

If you have a multitude of bar piercings, horn implants, tattoos and earlobe plates, your career as a neurosurgeon, lawyer or funeral director could suffer. In fact, your choice of adornment happens to be perfectly suited to the clients of the aforementioned professionals (head trauma victim, criminal or corpse, respectively). Judgmental? Perhaps, but we nonetheless…

Design, More

Migrate from Pancake App to Freshbooks.

Pancake App is a great product, however at some point you might find yourself needing to migrate over to Freshbooks like we did. The problem was that we were stuck on Pancake App because we had no way to get our valuable data into Freshbooks without spending 3 weeks duplicating the data.  There was no…

Design, More

There’s Honest, and Then There’s Really Honest.

We have nothing against honesty in branding – give us honesty and humor, and we’re all over it. We have the feeling that a significant chunk of the public feels the same way, which is why an ad student submitted the following Ryanair campaign to CLIO Award adjudicators: “With prices this cheap, shut the f***…

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