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Label Guide: Don’t Lose Your Business to a Peanut.

Even though we might have ridiculed food labels that disclose the terrifying reality that their product may or may not have been manufactured with, near or in the same hemisphere as a peanut, this information is very important to the unfortunate segment of the population whose personal well-being is wholly dependent upon their proximity to…

Design, More

5 Tips for Effective Label Writing

Effective Label Writing one of the most deceptively simple aspects of label design, is all too frequently taken for granted. We might think that the ability to read and write might carry us through the process with relative ease, but surprisingly, these skills are often not enough. We don’t want to seem as though we…

Design, More

Website Design Comparison Guide: MODx Versus WordPress.

We don’t generally do a ton of techno-blogging because it’s far more fun to riff on client headaches, stupid design choices and ill-conceived packaging decisions. However, our front-end development sister company SmashStack has been getting a lot of questions about their content management system of choice, namely: “What is your content management system of choice?” As…

Design, More

Student Tips: How to talk to your B2B clients.

Thank you for coming. We’ve engineered this meeting in order to proactively actualize our core competencies into a client-centric channel. How do we leverage our existing opportunities and, moreover, monetize our platforms? We’re looking for strategic theme areas, here. Those of you who haven’t already vomited are very likely inured to corporate jargon, and have…

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CPG product repositioning guide.
CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

Download Whitepaper About CPG product repositioning guide.