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Christy Lebor
Partner/ Strategy
Group Director
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Design, More

What Your Label Design Says About You.

Like your choice of clothing, hairstyle or nose ring tells the world if you are the sort of person who would likely qualify for a mortgage, so does your label design tell the consumer if the product is worth buying. When a consumer sees a product label, he or she not only expects to be…

Design, More

Websites may be the future of package design.

Websites may be the future of package design – or maybe not. If Makerbot Digitizers or other types of and we no longer have to purchase items already fabricated by manufacturers (and we all have personal jetpacks that fly us to long weekends on Mars), there will be a diminished need for product packaging.

Design, More

3 Business Lessons Learned from Paper Airplanes.

Making a paper airplane isn’t something that most of us feel must be done by committee; our experience of paper airplanes is basically folding a piece of paper into a projectile shape, launching it, and watching it plummet to the floor faster than if we had simply crumbled it into a ball and flung it…

Design, More

Why Beauty Product Label Design Matters More Than Ever.

Beauty products’ label design matters more than ever due to the sheer volume of beauty products on the market. This usually includes the customer’s need to address a particular issue and the consumer’s squeamishness over cosmetic ingredients. Back when there was nothing but arsenic face powder and donkey milk, product labels could afford to be…

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