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Get practical tips from a packaging design agency that turns shopper insight into action across price, pack, and shelf.

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Christy Lebor Portrait
Christy Lebor
Partner/ Strategy
Group Director
NICE PACKAGE, Design

What’s the optimal amount of whitespace on pack?

Some of the best-selling packages on the shelf are surprisingly minimal. Others rely on dense information to win. The difference isn’t aesthetics—it’s whether the amount of white space supports faster shopper decisions or slows them down.

Design, NICE PACKAGE

8 Strategies to Get Taste Cues Right at Shelf

Learn 8 strategies to improve taste cues in pancake mix packaging design and boost shelf impact, conversion, and perceived flavor instantly.

Design, NICE PACKAGE

The Problem with Packaging Design That Looks Different.

Most brands chase standout visuals without asking a harder question, does it make the product easier to recognize and buy? That gap kills performance. If your design stands out but doesn’t convert, it’s failing. Want to see why? Read on.

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CPG product repositioning guide.
CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

Download Whitepaper About CPG product repositioning guide.

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