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by Kevin Smith
August 8, 2017

Critical Food Packaging Design Recommendations

Product packaging can serve as an important point of competitive differentiation for brands that know how to use it to their advantage. As we know, […]

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by Kevin Smith
July 31, 2017

How to Reach Senior Shoppers with Packaging Design

Businesses that want to engage senior shoppers must understand their priorities—and how they differ from their Millennial counterparts. When marketers develop strategies, they often target […]

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by Kevin Smith
July 25, 2017

Psychological Strategies for High-Impact Package Design

The decision to purchase is influenced by many psychological variables that package designers need to address. How long do you look at a product before […]

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by Kevin Smith
July 18, 2017

Five Things Effective Packaging Must Do

Forget product quality – consumers decide whether or not to buy something based on how effective your packaging is. Let’s face it: There’s way too […]

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Is Your Brand Messaging Effective?
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by Kevin Smith
June 21, 2017

Is Your Brand Messaging Effective?

The message you sends through your product packaging is complex—so you’d better not screw it up. Think of packaging as communication between your brand and […]

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Effective Packaging for 2017 Consumer Trends
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by Kevin Smith
June 14, 2017

Effective Packaging for 2017 Consumer Trends

Effective packaging doesn’t happen by accident. Brands that stand out on the shelf look ahead and predict consumer trends before they become commonplace. For many […]

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Critical Pieces Your Packaging Needs to Win the Shelf
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by Kevin Smith
June 1, 2017

Critical Pieces Your Packaging Needs to Win the Shelf

Like tightrope walkers, successful marketers continuously strive to find a balance between visibility and a visceral consumer connection. Brands that can’t stand out on the […]

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Choosing a Color for Your Brand
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by Kevin Smith
May 9, 2017

Choosing a Color for Your Brand

Your brand is what gives life and identity to your product. Knowing what you want people to think when they see it is key to […]

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Why We Don’t Do Spec Work
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by Kevin Smith
April 17, 2017

Why We Don’t Do Spec Work

They say there’s no such thing as a free lunch – and when all aspects of spec work are considered, we’re inclined to agree. Speculative […]

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4 Signs Your Website is No Longer User-Friendly
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by Kevin Smith
March 5, 2017

4 Signs Your Website is No Longer User-Friendly

Responsive website design goes a long way to making a site more user-friendly, as recently acknowledged by Google. But the fact is, there’s a lot […]

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