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by Kevin Smith
June 21, 2017

Is Your Brand Messaging Effective?

The message you sends through your product packaging is complex—so you’d better not screw it up. Think of packaging as communication between your brand and […]

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by Kevin Smith
June 14, 2017

Effective Packaging for 2017 Consumer Trends

Effective packaging doesn’t happen by accident. Brands that stand out on the shelf look ahead and predict consumer trends before they become commonplace. For many […]

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by Kevin Smith
June 1, 2017

3 Critical Pieces Your Packaging Needs to Win on the Shelf

Like tightrope walkers, successful marketers continuously strive to find a balance between visibility and a visceral consumer connection. Brands that can’t stand out on the […]

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by Kevin Smith
May 9, 2017

Choosing a Color for Your Brand

Your brand is what gives life and identity to your product. Knowing what you want people to think when they see it is key to […]

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by Kevin Smith
April 17, 2017

Why We Don’t Do Spec Work

They say there’s no such thing as a free lunch – and when all aspects of spec work are considered, we’re inclined to agree. Spec […]

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by Kevin Smith
March 5, 2017

4 Signs Your Website is No Longer User-Friendly

Responsive website design goes a long way to making a site more user-friendly, as recently acknowledged by Google. But the fact is, there’s a lot […]

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by Kevin Smith
February 19, 2017

Packaging that Doubles as an Accessory

Taking a cue from James Bond, reusable packaging for beauty products is now apparently playing double agent in the form of multi-use containers. Ever since […]

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by Kevin Smith
January 30, 2017

Making Your Brand Human Again

Your brand’s culture is what makes it unique, but is it human enough? Can making it more human bring more appeal? We look into the […]

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by Kevin Smith
September 14, 2016

5 Packaging Themes That Might Elevate Your Brand

Don’t let your brand’s complexion get dull – rejuvenate it with the alpha hydroxy acid of fresh package design!

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by Kevin Smith
August 29, 2016

4 Ways Packaging Can Make Your Consumers Happy

Consumers despise change, except when it’s good and especially when it’s not. With so much indecision, it’s tough to know when packaging innovation will be […]

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