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by Kevin Smith
February 19, 2017

Packaging that Doubles as an Accessory

Taking a cue from James Bond, reusable packaging for beauty products is now apparently playing double agent in the form of multi-use containers. Ever since […]

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by Kevin Smith
January 30, 2017

Making Your Brand Human Again

Your brand’s culture is what makes it unique, but is it human enough? Can making it more human bring more appeal? We look into the […]

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by Kevin Smith
September 14, 2016

5 Packaging Themes That Might Elevate Your Brand

Don’t let your brand’s complexion get dull – rejuvenate it with the alpha hydroxy acid of fresh package design!

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by Kevin Smith
August 29, 2016

4 Ways Packaging Can Make Your Consumers Happy

Consumers despise change, except when it’s good and especially when it’s not. With so much indecision, it’s tough to know when packaging innovation will be […]

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by Kevin Smith
June 9, 2016

Designing Packaging that Teens Won’t Ignore

OMG. Like, I can’t believe they even packaged stuff like that. Like, didn’t they read SmashBrand’s article on how to package for teen customers? The […]

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by Kevin Smith
May 18, 2016

4 Packaging Standbys that Might Be Going Bye-Bye

We all thought that pagers were here to stay. Here are some packaging designs we were also wrong about. Remember the charm of boil-in-a-bag frozen […]

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by Kevin Smith
April 4, 2016

Branding Mistakes – Not Listening to the Consumer

Redesigning your product packaging is fraught with danger. So when do you pull the trigger? It seems crazy, but businesses don’t always cater to the […]

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by Kevin Smith
March 1, 2016

Give Your Brand a Refresh By Insulting the Public! Uh, Wait…

Have you caused an uproar with your scandalous marketing? If so, will aggressively defending it yield dividends? Sometimes your business just needs a brand reset […]

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by Kevin Smith
February 3, 2016

5 Ways Your Packaging Gives Your Brand a Bad Name

You’ve worked hard to make your brand relevant – don’t let your packaging repeatedly slap your efforts in the face. Your brand is everything. It […]

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by Kevin Smith
January 17, 2016

Hand-Lettered Logo Design: Should we Ditch the Software?

Everything old is new again! Hand-lettering is swimming against the stream. Has the culture run out of ideas? Are we just endlessly recycling old styles, […]

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