Brand development that increases sales velocity, guaranteed.

Identify winning design directions early to focus creative resources on concepts with the highest potential.

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Our Methodology.

Package Design Diagnostic Test

The Design Diagnostic Test evaluates early packaging concepts with thousands of category consumers to identify which creative directions show the strongest potential and which should be eliminated. This comprehensive analysis provides both overall performance rankings and detailed feedback on specific design elements, allowing you to focus creative resources on concepts with proven purchase driver strength while avoiding costly development of weak directions.

360° Performance Assessment

Our methodology combines quantitative performance metrics with qualitative design feedback and AI-driven visual analysis to provide complete diagnostic insights across all creative directions.

Pattern Recognition for Purchase Drivers

From diverse early concepts, we identify which design patterns strengthen key purchase drivers, guiding creative teams toward approaches that resonate with consumers and away from elements that create confusion.

Integrated Creative Direction

Our creative team applies diagnostic insights directly to concept refinement, ensuring subsequent creative development builds on validated design directions rather than subjective preferences.

Walmart Logo

The rapid testing and design together are critical. We can't mess up our biggest brands. We needed this.

VP Insights, Walmart
decor

Optimize creative direction with consumer-validated design insights.

The Design Diagnostic Test reveals whether designs capture attention, communicate effectively, and drive purchase preference in realistic shopping contexts. By testing creative hypotheses with category consumers, we uncover critical insights about visual hierarchy, emotional connection, and competitive differentiation. Our integrated approach ensures these insights translate directly into stronger creative development and improved market performance.

  • Purchase Preference:
    Measures consumer likelihood to switch from their existing brand. Compares a new concept or current packaging against a competing product, revealing potential market impact.
  • Visual Impact:
    Employs AI analysis to quantify design noticeability within the critical 3-5 second window. Assesses immediate visual appeal in a competitive retail context.
  • Relevance & Advantage:
    Evaluates how well each design meets consumer needs and its perceived edge over category competitors. Identifies concepts with the strongest problem-solution fit and market potential.
  • Strategic Resonance:
    Analyzes overall design coherence, pinpoints potentially confusing elements, and gathers targeted feedback on specific packaging components.
  • Distinctive Assets:
    Identifies the most memorable packaging elements through consumer heat maps. Highlights standout features that drive brand recognition and recall.
  • Purchase Driver Communication:
    Evaluates how effectively each design conveys the five key purchase drivers. Benchmarks performance against current packaging to guide optimization.
  • Design Balance & Clarity:
    Assesses design coherence and identifies potential visual friction points. Gathers targeted feedback on specific packaging elements to optimize overall communication effectiveness.
  • Consumer Verbatims:
    Collects rich, open-ended feedback tied to specific packaging elements. Provides actionable insights into how creative choices influence consumer decisions, informing future design iterations.

Design Diagnostic Test Report Examples

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Our Results.

Explore Data-Driven
Success Stories.

We lead all our clients toward objective wins across every category.

See all results

Positioning, Design, Testing

Brand positioning and packaging drive 2x sales in 3 months.

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Positioning, Design, Testing

30% sales lift after packaging refresh for Yucatan.

A 34% increase in purchase preference drove the sales boost, attracting younger consumers and expanding market share.

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Positioning, Design

7pt purchase intent lift for the leader in bloody mary mixes.

7pt purchase intent lift for the leader in bloody mary mixes.

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Talk to us

Contact us to discuss how we can help you experience the full possibility of your brand.

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What happens next?
  1. One of our experts will look over your details and contact you.
  2. If needed, we’ll sign an NDA to keep the highest level of privacy.
  3. We'll schedule a discovery call to discuss your specific job to be done and how we can help drive your brand's growth.