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Shopping with Christy—Handwritten signature logo in red and black.

Shopping with Christy, now on
YouTube.

Shorts and deep dives on shopper behavior, pricing, packaging, and shelf performance.

Christy Lebor Portrait
Shopping with Christy—Handwritten signature logo in red and black.
Christy Lebor Partner/ Strategy Group Director

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Shopping with Christy: get insider takes on shopper behavior, pricing, packaging, and shelf performance.

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Shorts

Dean’s vs Daisy vs Store Brand: Which Dip Wins at Shelf?

Christy and her daughter hit Walmart to pick a French onion dip for a Super…

473 views
1 Likes
Feb 25, 2026

Bachan’s Refresh Improves Shopability But the Rollout Is Messy

The Ethnic sauce category is booming, and the shelf competition is becoming brutal. In this…

648 views
2 Likes
Feb 18, 2026

🎯 What Tic Tac Gets Right About Flavor Naming

Flavor naming is often treated like a creative exercise. Brainstorm a list. Pick what sounds…

614 views
10 Likes
Feb 11, 2026

The Costco Shelf Signal That Indicates Product Exit or Decline

Every CPG leader and brand manager should know this: Costco’s shelf tags don’t just show…

499 views
13 Likes
Feb 03, 2026

How We Beat the Knockoffs and Made Fresh Scents Impossible to Ignore

In CPG, packaging is the product. When lookalike brands start stealing attention, you lose more…

178 views
0 Likes
Jan 28, 2026

The Hidden Club Store Packaging Mistake That’s Quietly Killing Your Sales

What if your packaging is costing you more than you think? In this quick in-store…

583 views
9 Likes
Jan 21, 2026

TIDE vs. ARM & HAMMER: Is the Extra $$$ Worth It? See Which Christy Picks. #packagingdesign

Don’t let packaging fool you. In this head-to-head showdown, Christy breaks down two household detergent…

1666 views
6 Likes
Jan 19, 2026

This Packaging Is crushing Crisp Power's sales. Don’t Make the Same Mistake

Christy almost skipped a brand she normally buys because the packaging sent the wrong message.…

277 views
2 Likes
Dec 31, 2025

Why Smucker's Drizzle Bottle Almost Nailed It (But Missed One Sweet Detail)

Smucker’s Drizzle is a packaging win. It features a clean cap, shelf visibility, even elegant…

729 views
22 Likes
Dec 16, 2025

What Makes a Costco Club Tray Stand Out or Get Ignored

What makes a Costco club tray pop or flop? In this video Christy breaks down…

2628 views
4 Likes
Dec 11, 2025

How Ferrero Rocher Nailed This Holiday Display (And Converted Christy)

SmashBrand’s Christy dives into a Ferrero Rocher display that hits every key purchase driver—distinctive assets,…

2134 views
9 Likes
Dec 09, 2025

Why Rao’s Soup Misses the Mark on This Packaging Design.

Rao’s is a pasta sauce powerhouse, but their soup packaging tells a different story. 🎥…

444 views
4 Likes
Nov 26, 2025

This Retail Display Tells You Everything About a Brand in Trouble

A once-hyped CPG brand is showing serious signs of decline and it’s all right there…

2027 views
7 Likes
Nov 19, 2025

Why This Parent and CPG Marketer Secretly Loves This “White” Bread 🍞

A subtle copy change. A clear packaging strategy. And a parent who also happens to…

739 views
17 Likes
Nov 05, 2025

Wait, Sargento Makes Crackers Now? Not Exactly

Sargento’s known for cheese, not crackers. But when we spotted “Cheese Bakes” in Chicago, we…

1824 views
13 Likes
Oct 29, 2025

Is Coke Lime making a Comeback?

Coke Lime making an LTO appearance in October? Why? In this video, Christy spots the…

2122 views
13 Likes
Oct 22, 2025

Why This Sapporo Can Stops Shoppers Cold

A masterclass in shelf impact. From its bold ribbed aluminum structure to its beer-glass silhouette,…

1114 views
11 Likes
Oct 16, 2025

I Forgot What She Liked Until I Saw This...

Standing in the yogurt aisle, nothing was clicking. Not the brand. Not the flavor. Just…

968 views
11 Likes
Oct 10, 2025

Full Videos Category Insights

Shopping the Pasta Set for Lessons in Packaging Design

In this episode of Shopping with Christy, we walk the pasta aisle to break down real-world packaging—from what catches the eye to what gets lost in the noise. You’ll see how smart brands shift from emotional storytelling to…

99 views
4 Likes
Jan 07, 2026

How Smart Packaging Helps Brands Win in Lowe’s Cleaning Aisle

*In this in-store breakdown, SmashBrand’s Christy Lebor walks the specialty cleaning aisle at Lowe’s to answer one big question: 🧽 Why is this category so hard to shop — and what makes some cleaning brands win while others…

145 views
1 Likes
Dec 09, 2025

The Branding Lessons Hiding in the Egg Aisle Every CPG Brand Should Know

What does the egg aisle really reveal about shelf strategy, brand equity, and consumer messaging? In this video, we break down a real-world category walkthrough—highlighting what brands like Vital Farms and Eggland’s Best get right, where private label…

214 views
9 Likes
Oct 30, 2025

Here's What the Salad Dressing Aisle Can Teach Us About Brand Blocking and Category Ownership.

What makes one salad dressing brand win over the competition? In this full salad dressing category teardown, we walk the aisles of Super Target to see what works and what doesn’t in brand blocking, color ownership, and form…

169 views
7 Likes
Aug 27, 2025

Boxed Wine Brands That Get It Right (and Wrong) – What Every CPG Marketer Should See.

What makes one boxed wine brand stand out while another blends into the shelf? In this full boxed wine category teardown, we walk the aisles of Kroger’s massive wine section to see what works—and what doesn’t—in packaging strategy,…

229 views
8 Likes
Aug 13, 2025
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