Brand development that increases sales velocity, guaranteed.

handwritten-signature-logo-V3

Shopping with Christy, now on
YouTube.

Shorts and deep dives on shopper behavior, pricing, packaging, and shelf performance.

handwritten-signature-logo-V3
Christy Lebor Partner/ Strategy Group Director

Subscribe for Weekly Retail Breakdowns.

Shopping with Christy: get insider takes on shopper behavior, pricing, packaging, and shelf performance.

Watch Christy’s

Shorts

This In-Store Display Shows How to Keep a Legacy Brand Thriving

Shoppers buy produce with their eyes first, and packaging can make or break the decision.

1264 views
5 Likes
Jul 06, 2025

Why Mrs. Meyers Lost This Customer and What Variety Packs Get Wrong

Shoppers buy produce with their eyes first, and packaging can make or break the decision.

1068 views
7 Likes
Jul 30, 2025

Mary Ruth's packaging is clearly not built for the chaos of retail.

Shoppers buy produce with their eyes first, and packaging can make or break the decision.

60 views
3 Likes
Aug 05, 2025

Here's why Hidden Valley Launched This Format Extension.

Shoppers buy produce with their eyes first, and packaging can make or break the decision.

1263 views
17 Likes
Jul 15, 2025

When Cereal Becomes Art And Branding Becomes Culture

Shoppers buy produce with their eyes first, and packaging can make or break the decision.

698 views
9 Likes
Jul 09, 2025

Here's why Hidden Valley Launched This Format Extension.

Shoppers buy produce with their eyes first, and packaging can make or break the decision.

1263 views
17 Likes
Jul 15, 2025

Full Videos Category Insights

Boxed Wine Brands That Get It Right (and Wrong) – What Every CPG Marketer Should See.

Shoppers buy produce with their eyes first, and packaging can make or break the decision. In this episode of Shopping With Christy, Christy takes us inside Safeway to show why a bag of miniature apples from Rock

155 views
9 Likes
Aug 13, 2025

Here's What the Salad Dressing Aisle Can Teach Us About Brand Blocking and Category Ownership

What makes one salad dressing brand win over the competition? In this full salad dressing category teardown, we walk the aisles of Super Target to see what works and what doesn’t in brand blocking, color ownership, and form innovation.

120 views
7 Likes
Aug 27, 2025
1.
Follow Christy

Follow Christy for real-world shopper insights, brand wins, and weekly takes on what’s working in retail.

2.
Subscribe on YouTube

Subscribe on YouTube for daily brand insights, shelf-winning strategies, and weekly retail breakdowns.

11,518 views
17+ Videos
3.
Don’t miss our Newsletter

subscribe on YouTube for daily brand insights, shelf-winning strategies, and weekly retail breakdowns.