Shopping with Christy, now on
YouTube.

Shorts and deep dives on shopper behavior, pricing, packaging, and shelf performance.

Christy Lebor Partner/ Strategy Group Director

Subscribe for Weekly Retail Breakdowns.

Shopping with Christy: get insider takes on shopper behavior, pricing, packaging, and shelf performance.

Why This Apple Packaging Is Hurting The Brand

Shoppers buy produce with their eyes first, and packaging can make or break the decision. In this episode of Shopping With Christy, Christy takes us inside Safeway to show why a bag of miniature apples from Rocket might be losing customers, even though the product itself is exactly what families want.

View More Category Insights

Featured

Watch Christy’s

Shorts

Why Rao’s Soup Misses the Mark on This Packaging Design.

Rao’s is a pasta sauce powerhouse, but their soup packaging tells a different story. 🎥…

If Shoppers Can’t Place Your Product In A Second, They’ll Walk.

When your product is a true innovation, the hardest job isn’t design—it’s giving consumers the…

Pink Salt Changed The Game And Not Because It Tasted Better.

Disruption works when it challenges category norms just enough to make shoppers pause. In this…

This Retail Display Tells You Everything About a Brand in Trouble

A once-hyped CPG brand is showing serious signs of decline and it’s all right there…

Why This Parent and CPG Marketer Secretly Loves This “White” Bread 🍞

A subtle copy change. A clear packaging strategy. And a parent who also happens to…

Wait, Sargento Makes Crackers Now? Not Exactly

Sargento’s known for cheese, not crackers. But when we spotted “Cheese Bakes” in Chicago, we…

Is Coke Lime making a Comeback?

Coke Lime making an LTO appearance in October? Why? In this video, Christy spots the…

Why This Sapporo Can Stops Shoppers Cold

A masterclass in shelf impact. From its bold ribbed aluminum structure to its beer-glass silhouette,…

I Forgot What She Liked Until I Saw This...

Standing in the yogurt aisle, nothing was clicking. Not the brand. Not the flavor. Just…

Here's Why Nurri Changed it's Packaging Design at Costco

Christy’s back at Costco breaking down Nürrí’s bold new packaging and what it says about…

Every winning product earns these two things

Every winning product earns two things: the consumer’s heart and their head. Emotion draws them…

The Single Packaging Mistake That Could Kill 50% of This Brand’s Sales

What happens when design catches the eye but confuses the shopper? In this quick shelf…

Changing consumer behavior is brutally hard.

Changing consumer behavior is brutally hard. That’s why the most successful products only ask people…

What Does This Lighthouse Have to Do with Tuna? 🤔

In the 3-second shopper window, a lighthouse can sell tuna better than the brand name.…

We’ve officially been outpaced by goldfish.

The average human attention span is now 8 seconds. If your packaging doesn’t hit in…

View More Category Insights

Full Videos Category Insights

The Branding Lessons Hiding in the Egg Aisle Every CPG Brand Should Know

What does the egg aisle really reveal about shelf strategy, brand equity, and consumer messaging? In this video, we break down a real-world category walkthrough—highlighting what brands like Vital Farms and Eggland’s Best get right, where private label…

Here's What the Salad Dressing Aisle Can Teach Us About Brand Blocking and Category Ownership.

What makes one salad dressing brand win over the competition? In this full salad dressing category teardown, we walk the aisles of Super Target to see what works and what doesn’t in brand blocking, color ownership, and form…

Boxed Wine Brands That Get It Right (and Wrong) – What Every CPG Marketer Should See.

What makes one boxed wine brand stand out while another blends into the shelf? In this full boxed wine category teardown, we walk the aisles of Kroger’s massive wine section to see what works—and what doesn’t—in packaging strategy,…

View More Category Insights

Follow Christy

Follow Christy for real-world shopper insights, brand wins, and weekly takes on what’s working in retail.

Follow Christy on

Subscribe on YouTube

Subscribe on YouTube for daily brand insights, shelf-winning strategies, and weekly retail breakdowns.

Don’t miss our Newsletter

subscribe on YouTube for daily brand insights, shelf-winning strategies, and weekly retail breakdowns.

Shopping with Christy, now on
YouTube.

Featured Video

Featured Video

Why This Apple Packaging Is Hurting The Brand