Packaging design,
by category.
One Path to Performance™ across every category below.
PREformance™ tested before launch, guaranteed in writing.
Median purchase intent lift
Predictive accuracy in-market
Guaranteed, in your contract
SmashBrand designs and tests CPG packaging across the full consumer spectrum: food and beverage, health and wellness, beauty and personal care, household, pet, baby, and durable goods, plus programs built for specific retailers.
Every category runs the same Path to Performance™ process, built on 500+ consumer tests. This is Predictive Brand Development: proving a pack will perform before it gets to shelf, in your category, against your competitive set. Search for yours, or browse by section.
Food & Beverage / 12
Taste and freshness cues decide the sale before a shopper reads a word, so we design and test them against the category leaders.
- Bakery
- Beverage
- Canned food
- Coffee
- Confectionery
- Energy drink
- Food
- Frozen food
- Juice
- Snack
- Soft drink
- Tea
Health & Wellness / 10
Credibility is the whole game in a category of lookalike claims, so we design packaging that reads as trustworthy and validate it before it gets to shelf.
- CBD
- Dietary supplement
- Electrolyte
- Functional food
- Greens powder
- Nutraceutical
- Probiotic
- Protein powder
- Sports nutrition
- Vitamin
Beauty & Personal Care / 9
Packaging is the first proof of quality on shelf and in the scroll alike, so we design for both and test what moves purchase intent.
- Cosmetics
- Deodorant
- Fragrance
- Haircare
- Men's grooming
- Oral care
- Personal care
- Skincare
- Sunscreen
Home & Household / 7
Private label sets the price floor, so we design packaging that earns the brand its premium and holds it under direct comparison.
- Air care
- Cleaning
- Dish care
- Household goods
- Laundry
- Paper products
- Pest control
Pet / 5
Buyers read the pack like a label, for ingredients and trust, so we design to that scrutiny and test against the brands already in the bowl.
- Cat litter
- Pet
- Pet food
- Pet supplement
- Pet treats
Baby & Kids / 3
Safety and ingredient trust settle the purchase here, so we design for that scrutiny and validate it with the parents making the choice.
- Baby care
- Diaper
- Kids snack
Consumer Durables / 8
Quality and function have to read at a glance from a shelf facing or a thumbnail, so we design for both and test against the category set.
- Apparel
- Automotive
- Consumer durables
- Electronics
- Footwear
- Home goods
- Outdoor gear
- Tools
By Retailer / 11
Each pack has to clear the chain's shelf standards and buyer review, then beat what's already stocked, so we design and test to exactly that.
- Albertsons
- Aldi
- Costco
- H-E-B
- Kroger
- Sam's Club
- Sprouts
- Target
- Trader Joe's
- Walmart
- Whole Foods
Don't see your category?
That's what the data is for.
93 categories, one Path to Performance™. If your redesign doesn’t outperform your current pack in consumer testing, we refund the investment. That’s in the contract, not the pitch.