For more than 27 years, Yucatan Guacamole has been the flagship packaged guacamole brand in retail. Ready for a refresh to attract a growing younger demographic, SmashBrand went to work.
Paired with grocery shopping data showing guacaole frequently paired with other items consumers commonly take to social gatherings, we explored a few radical new designs along with safe updates. Our integrated simulated buying experience testing helped Yucatan reduce risk and gain confidence that this new design was a winner and would not confuse or alienate existing and long established customers and brand equity.
These designs can be found at a grocery store near you, for a fun and flavorful addition to your next backyard BBQ.