Strong brand growth for a market leader.

With retail sales of $389 million, guacamole products are hot and apparently a key party favorite in social settings!


For more than 27 years, Yucatan Guacamole has been the flagship packaged guacamole brand in retail. Ready for a refresh to attract a growing younger demographic, SmashBrand went to work.

Paired with grocery shopping data showing guacaole frequently paired with other items consumers commonly take to social gatherings, we explored a few radical new designs along with safe updates. Our integrated simulated buying experience testing helped Yucatan reduce risk and gain confidence that this new design was a winner and would not confuse or alienate existing and long established customers and brand equity.

These designs can be found at a grocery store near you, for a fun and flavorful addition to your next backyard BBQ.

  • Brand Identity
  • Product Positioning
  • Packaging Deisgn
  • Consumer Testing
  • Key Messaging

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Your Project

We help brands solve complex problems to cut through retail clutter to accelerate their sales and growth while minimizing any risks. Tell us how we can help you.

What type of Project are you enquiring about?

What is your budget? $40 - 80k

What is your timeline 4 - 10 Weeks +

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