New design system drives benefit visibility and clear product differentiation.
SquarePet began with a clear idea. Having identified a meaningful gap in the market, the job to be done was delivering clinically effective nutrition without compromising on ingredient quality. The team partnered with our agency from the earliest stages to develop the positioning, messaging, and visual identity that would establish SquarePet as a credible, standout player in the category.
We went to work, architecting a portfolio designed for clarity, trust, and scale across retail, DTC, and vet clinic channels. Now one of the fastest growing brands in the channel and expanding internationally, SquarePet’s brand was built to perform across all in-store and ecommerce environments.
