Expanding from a specialized category into a format built for broad appeal.
Rythm, a flagship cannabis brand under GTI, set out to launch a THC beverage line designed around mood-based experiences: energize, socialize, and relax. While well-known within dispensaries, the brand’s existing packaging didn’t translate to beverage. It lacked the visual cues, flavor signaling, and intuitive navigation needed to resonate with new consumers in more competitive retail environments.
Our team reimagined the packaging to reflect the product’s functional benefits and distinct occasions, pairing bold designs with clear messaging that guides consumer choice. We balanced brand recognition with SKU-level personality, establishing a flexible system that supports both product line growth and new retail settings. The result is packaging built to perform, not just in cannabis, but wherever the brand goes next.