Brand development that increases sales velocity, guaranteed.

Fresh Scents Renovating a best-selling sachet brand for broader consumer adoption in mass retail.

Before
FreshScents_Before_980x980

Original packaging lacked functional messaging, clear navigation, and brand cohesion.

52PT Purchase Intent
  • Fragrance quality
  • Value For Price
  • Brand Trust
  • Scent Duration
  • Natural ingredients
  • Sachet Versatility
  • Scent descriptors
After
FreshScents_After_980x980

Revamped packaging enhances shelf presence, cues fragrance, and drives brand recall.

66PT Purchase Intent
  • Fragrance Quality
  • Value For Price
  • Brand Trust
  • Scent Duration
  • Natural Ingredients
  • Sachet Versatility
  • Scent Descriptors

Positioning for shelf performance and retail expansion.

Fresh Scents is a best-selling fragrance sachet brand with a loyal following in boutique and specialty retail channels. Known for premium scents and elegant presentation, the brand set out to expand into mass retail while maintaining its elevated appeal.

Their original packaging lacked clear product messaging, consistent brand expression, and effective shelf navigation. All barriers to consumer understanding and broader appeal. 

We revamped the packaging to improve shopability, cue fragrance, and drive distinction across scent lines, all while preserving the expressive, artistic elements that loyal customers recognized. The new design outperformed the original by 10 points for the Fresh Scents line and 14 points for Small Spaces. These redesigns laid the foundation for broader consumer adoption and positioned Fresh Scents for mass retail expansion.

Expertise Leveraged
Positioning

Competitive Product Audits
Market Mapping
Brand Personality
Value Proposition
Brand Foundations

Brand Design

Brand Architecture
Copywriting
Packaging Design
Pre-Production
In-Store Marketing
Ecommerce Assets

Testing

Purchase Intent Test
Design Diagnostic Test
Category Baseline Test

FreshScents_Logo

Our buyers immediately leaned forward when they saw the before-and-after packaging. It wasn’t just cosmetic, it solved real purchase driver gaps and gave us a unified, premium presence on shelf.

Andrew Allen Key Account Executive
decor

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