Articles by Mary Marnell
Why This Sapporo Can Stops Shoppers Cold
A masterclass in shelf impact. From its bold ribbed aluminum structure to its beer-glass silhouette, this single-serve Sapporo can is designed to be noticed and to be picked up. In this video, Christy breaks down how tactile structure and light-catching details turn packaging into a purchase driver. It’s a small can with a big lesson in what makes design work.
Why This Apple Packaging Is Hurting The Brand
Shoppers buy produce with their eyes first, and packaging can make or break the decision. In this episode of Shopping With Christy, Christy takes us inside Safeway to show why a bag of miniature apples from Rocket might be losing customers, even though the product itself is exactly what families want.
The Branding Lessons Hiding in the Egg Aisle Every CPG Brand Should Know
Eggs are among the most purchased items in grocery stores, which is exactly why brand differentiation is so hard to sustain. When the majority of shelf space is owned by private label, the category signals sameness before a shopper even starts comparing options. In that environment, brand value has to be earned deliberately. What stands…