Atlas is coming soon. Late 2026.
Atlas.
Your next project
starts at proven, not blank.
Atlas is the intelligence layer behind every SmashBrand project. Ten years of our own consumer testing across categories and competitors, structured by our methodology and queryable on every new brief, so every project opens with evidence instead of a blank page.
No pitch until you ask for one.
Of consumer testing,
structured and labeled.
Tests across every
CPG category.
Real consumer responses,
decision-labeled.
Shared, sold, or trained
into public AI.
Most agencies start your project with a blank page.
Atlas starts with answers, not assumptions.
Start from zero, every time.
Experience lives in people's heads and old case decks. Every project starts from zero: new research, new guesses, new subjective debates. What they learned on the last project in your category walked out the door with the team that ran it.
Open with evidence, get smarter every project.
Every test we've run in ten years, much of it category and competitor work we commission ourselves, is structured, labeled by how consumers decide, and queryable across categories. Atlas knows the purchase drivers, claims, and design cues already validated to win or lose in your category. And every project we run makes it smarter.
See what Atlas already knows about your category.
Pick a sample category to preview what a decade of testing has already proved about it. This is the knowledge system you start with, and it goes far deeper than the preview.
Figures shown are an illustrative sample.
Closed-loop · sealed to our walls
Not a syndicated report. An asset that only works for you.
Syndicated data services sell the same category reports to everyone, including your competitors. Atlas is different: proprietary, built from our own validated tests, tied to our methodology, and working for our clients only.
Start at proven, not blank
Day one starts with the purchase drivers and design cues that have already won and lost at shelf, in and around your category. Your brief gets sharper before any creative hours are spent.
Harder-working research
Atlas surfaces what a decade of testing already taught us about your category. It doesn’t replace consumer testing. It aims it: tighter hypotheses, stronger concepts, and more value from every research dollar you spend.
Scale no one study can buy
Cross-category patterns from 500+ tests we've run on categories and competitors, plus ten years of shopper behavior. Too deep to recreate in any single engagement, and not for sale in any syndicated report.
Subjectivity out of the room
When we recommend a direction, we show you the consumer evidence behind it. The loudest voice in the room stays the shopper, not an opinion. Not guesswork. Data, with our decades of human expertise.
It compounds with every test
What grows is consumer learning: how shoppers decide, category by category. Your strategy, your concepts, and your results never enter the pool. The pattern knowledge is ours. The confidential work is yours.
Sealed to our walls
Closed-loop and private. Not a syndicated database anyone can subscribe to. Your data never trains anyone else’s model and never becomes training data for public AI.
Smarter
decisions, faster.
Why Atlas An edge that you can’t download or buy from a vendor.
Fast-forward, not start from zero.
Atlas doesn't replace the research. It fast-forwards it. Your project starts knowing the winners, the losers, and the risky bets in your category, so the team spends its hours sharpening the answer instead of hunting for the question.
Always current,
never dated.
We're testing categories constantly, so Atlas reflects how shoppers decide now, not five years ago. What trend worked last cycle doesn't pass through. The intelligence you tap is recent, relevant, and always refreshing.
It can’t be bought.
Not in a syndicated report sold to your competitors. Not in a consultant’s slide. It lives inside our walls, built from our own validated testing, working only for the brands we partner with.
Your data never becomes training data for public AI.
We're still the only agency that guarantees performance outcomes in every contract.Atlas doesn't change the guarantee. It gets you to it faster.
We’re putting the finishing touches on it now.
Tell us your category. When Atlas goes live, we'll show you what we already know about it, and what it means for your next launch.
No pitch until you ask for one.