Unlocking consumer confidence through a data-driven packaging overhaul.
Feynlab is a pioneering manufacturer of advanced ceramic coatings and auto care products trusted by professional detailers worldwide. With a legacy of performance-based innovation, the brand was ready to expand beyond its niche roots into broader retail environments.
However, its existing packaging system was saturated with technical language, lacked intuitive hierarchy, and visually overwhelmed non-expert consumers. The line architecture created confusion between product tiers, limiting shelf impact and brand approachability.
We transformed the line into a retail-ready brand system that improved discoverability, built clarity into product benefits, and unified the portfolio with a striking visual identity. The result is a brand that now signals credibility, sophistication, and accessibility across all points of distribution.