Designing a new animal brand that targets the modern backyard-farming consumer.
Kreamer Feed, a family-owned leader in animal nutrition and Tractor Supply’s 2017 Rookie Vendor of the Year, set out to create a sub-brand that would connect with a new generation of backyard animal owners.
While already trusted in traditional farming circles through their Nature’s Best line, they needed a brand expression for this new audience that could resonate emotionally while remaining grounded in product credibility.
We crafted a visual and verbal identity rooted in category familiarity but layered with playful, consumer-facing storytelling to attract modern homesteaders. The final concept earned 43PT purchase intent and successfully bridged the gap between heritage trust and emerging consumer expectations.