Elevating packaging to reflect product quality and category expectations.
Evamor is a naturally alkaline artesian water brand sold through key retailers such as H-E-B. While the brand had a distinctive origin story, its packaging didn’t tell it. With pricing positioned for premium retail, the product needed to better connect with shoppers on the shelf.
Existing packaging failed to communicate Evamor’s value, leading to low shelf impact and high consumer confusion. The brand needed an optimized packaging design that would attract more consumers and clearly communicate the product benefits.
The winning design outperformed in consumer testing, leading to over 3x purchase intent for the brand.
