Brand development that increases sales velocity, guaranteed.

TubShroom Optimizing packaging for a plumbing part brand sold in Home Depot & Walmart.

Before
TubShroom Packaging Design Case Study: Existing packaging confused front panel created perceived complexity, limiting appeal with mainstream shoppers.

Confusing front panel created perceived complexity, limiting appeal with mainstream shoppers.

  • Ease of Installation
  • Product Compatibility
  • Prevents Clogs
  • Hygienic Removal
  • Perceived Value
  • Durability
  • Hair Capture Effectiveness
  • Pipe Safety
  • Storage Friendly
After
TubShroom Packaging Design Case Study: New packaging design prioritizes claims hierarchy, visual clarity, and category distinction to drive trial.

New packaging design prioritized claims hierarchy, visual clarity, and category distinction to drive trial.

  • Ease of Installation
  • Product Compatibility
  • Prevents Clogs
  • Hygienic Removal
  • Perceived Value
  • Durability
  • Hair Capture Effectiveness
  • Pipe Safety
  • Storage Friendly

Packaging redesign to create clarity at shelf.

TubShroom is a leading home improvement brand known for its innovative drain protection products. With strong presence in retailers like Home Depot, Lowe’s, and Ace Hardware, the brand has built a loyal customer base through functional design and product performance.

The original packaging design was overloaded with information and lacked visual clarity, making the product feel more complex than it actually was. This created shopper hesitation and limited broader appeal beyond DIY-inclined buyers.

Our team went to work, simplifying the design, clarifying core benefits, and restructuring the front panel to focus on what drives purchase intent. The 2-point lift further positions Tub Shroom for success through mass retail channels. 

Expertise Leveraged
Positioning

Retail Audit
Competitive Product Audit
Growth Consumer Targeting
Value Proposition
Market Mapping
Brand Foundations

Brand Design

Packaging Design
Copywriting
Brand Identity
Packaging Structure

Testing

Category Baseline Test
Design Diagnostic Test
Purchase Intent Test

Talk to us

Contact us to discuss how we can help you experience the full possibility of your brand.

"*" indicates required fields

This field is for validation purposes and should be left unchanged.
Would you like to receive digital marketing insights in your inbox? We'll send you a few emails each month about our newest content, upcoming events, and new services.
Untitled
What happens next?
  1. One of our experts will look over your details and contact you.
  2. If needed, we’ll sign an NDA to keep the highest level of privacy.
  3. We'll schedule a discovery call to discuss your specific job to be done and how we can help drive your brand's growth.