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Swheat scoop

Swheat scoop

A purrrfectly executed packaging refresh.

After the packaging refresh, sWheat Scoop, the fastest growing brand of all-natural cat litter, saw a 14% increase in brand growth.


sWheat Scoop is the fastest growing brand of natural cat litter on the market today. It can be found in all major retailers from PetSmart to Target.

SmashBrand was hired to refresh the brand to attract a younger audience through messaging and design systems. Consumer testing help solve the communication hierarchy problems to produce a packaging refresh that was met with high-praise from consumers and positive market figures across all channels.

  • Brand Strategy
  • Key Messaging
  • Packaging Design
  • Consumer Testing

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Your Project

We help brands solve complex problems to cut through retail clutter to accelerate their sales and growth while minimizing any risks. Tell us how we can help you.

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What is your budget? $40 - 80k

What is your timeline 4 - 10 Weeks +

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