Refreshing brand packaging to increase sales.
sWheat Scoop is now the largest brand of natural cat litter found in every store from Target to Petco. They wanted to expand their audience and improve sales. We helped them do exactly that with a total brand refresh.
The Results
Since our brand refresh, sWheat Scoop have seen a 14% increase in retail growth year on year. They’ve become the fastest growing natural cat litter brand, and can now be found in Target, PetSmart, and other large stores across the USA. Purrfect.
The Brief
Breathe new life into an established brand.
sWheat Scoop are a widely-known cat litter brand, but they wanted to attract a new audience and increase sales. They realized that a brand refresh was exactly what they needed, and enlisted us to deliver it.
The Challenge
How can you refresh a big brand without confusing existing customers?
Bigger brands can struggle to change. There’s a balance between finding new customers while keeping your current ones around. Get it wrong and you may end up alienating both old and new. Not a great growth strategy.
We found that sWheat Scoop’s old packaging was confusing and disconnected. This was off-putting for potential new customers, and so our focus was on communicating the product information more effectively.
What We Did
The Process
Brand Strategy
sWheat Scoop’s existing packaging was a little all-over-the-place. Your eye couldn’t settle on any particular element, and so it did a poor job at conveying the information. This presented an opportunity to make the packaging clearer and more engaging.
Packaging Design
The first job was to modernize the packaging design, while still staying on brand. This way we could attract new customers without losing the old ones. We then worked on changing the layout to make it easier to digest any information.
Packaging Testing
The confusing packaging was
one of sWheat Scoop’s biggest
purchase barriers to overcome.
Our brand refresh reduced
confusion by 11%, and improved
understanding of the value
proposition. We also found that
purchase intent in existing
customers increased by 4%.