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Refreshing brand packaging to increase sales.

sWheat Scoop is now the largest brand of natural cat litter found in every store from Target to Petco. They wanted to expand their audience and improve sales. We helped them do exactly that with a total brand refresh.

Natural Cat Litter Package Design
sWheat Scoop Packaging

The Results

Since our brand refresh, sWheat Scoop have seen a 14% increase in retail growth year on year. They’ve become the fastest growing natural cat litter brand, and can now be found in Target, PetSmart, and other large stores across the USA. Purrfect.

14%

Year over year sales growth in the US.

23%

Increase in purchase intent with younger audiences.

The Brief

Breathe new life into an established brand.

sWheat Scoop are a widely-known cat litter brand, but they wanted to attract a new audience and increase sales. They realized that a brand refresh was exactly what they needed, and enlisted us to deliver it.

The Challenge

How can you refresh a big brand without confusing existing customers?

Bigger brands can struggle to change. There’s a balance between finding new customers while keeping your current ones around. Get it wrong and you may end up alienating both old and new. Not a great growth strategy.

We found that sWheat Scoop’s old packaging was confusing and disconnected. This was off-putting for potential new customers, and so our focus was on communicating the product information more effectively.

Cat in Cat Little Box

What We Did

The Process

Brand Strategy

sWheat Scoop’s existing packaging was a little all-over-the-place. Your eye couldn’t settle on any particular element, and so it did a poor job at conveying the information. This presented an opportunity to make the packaging clearer and more engaging.

Packaging Design

The first job was to modernize the packaging design, while still staying on brand. This way we could attract new customers without losing the old ones. We then worked on changing the layout to make it easier to digest any information.

Packaging Testing

The confusing packaging was
one of sWheat Scoop’s biggest
purchase barriers to overcome.
Our brand refresh reduced
confusion by 11%, and improved
understanding of the value
proposition. We also found that
purchase intent in existing
customers increased by 4%.