Brand development that increases sales velocity, guaranteed.
Increase in shelf standout.
The Purchase Intent Test provides final validation that your packaging design will drive sales performance before you invest in production. By simulating real shopping conditions with competitive pricing and authentic retail environments, we predict in-market performance with 94% accuracy, giving you confidence to move forward or identifying issues that need resolution before launch.
We test your final designs against key competitors in realistic retail environments, replicating the actual conditions consumers face when making purchase decisions.
Our methodology measures purchase intent, shelf standout, and communication effectiveness with proven correlation to real-world sales performance.
With 150+ target consumers per concept and advanced statistical modeling, our results provide the confidence needed for major production and launch investments.
Our monadic testing methodology immerses consumers in realistic retail scenarios, evaluating your optimized designs against competitive pricing and authentic shelf conditions. For existing products, we measure lift in purchase intent to validate production readiness. For new products, we assess competitive viability against category leaders.
Because our methodology closely replicates actual shopping behavior, it delivers 94% predictive accuracy for in-market performance, enabling confident go/no-go decisions for packaging investments.
Our predictive methodology combines quantitative measurement with qualitative depth. Using a statistically robust sample of 150+ targeted consumers per concept, we employ advanced techniques, including MaxDiff analysis and statistical modeling. By pinpointing areas for enhancement and validating design decisions, the PREformance™ test empowers you to launch packaging primed for success in competitive category dynamics.
We lead all our clients toward objective wins across every category.
A 34% increase in purchase preference drove the sales boost, attracting younger consumers and expanding market share.
A packaging refresh revitalized the brand, boosting market share across its cocktail mixer and Ready-to-Drink lines.
Contact us to discuss how we can help you experience the full possibility of your brand.
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