Brand development that increases sales velocity, guaranteed.

What We Do

An integrated, data-driven approach to brand, packaging design, positioning & innovation.

We focus on what drives purchase, leaving the fluff behind.

Our projects are led by brand experts hired from the world’s most successful CPG companies, renowned agencies, and leading research firms. This unique integration delivers ideas and designs guaranteed to win with consumers.

Packaging design case studies showing how great design drives real retail results.

It's the hand-offs between firms where you lose time, money, and those critical insights. SmashBrand solved that issue for us.

Chris Caron President, Duraflame
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Design

Evidence-based brand design to hit the right messages and drive purchase.

  • Creative expressions that drive objective goals.
  • Frequent testing, eliminating gaps between insights and design.
  • Distinctive designs that extend beyond packaging to become ownable brand assets.
Learn more about Design
Focused innovation uses consumer-facing testing, naming, and pricing to prioritize winning concepts and de-risk launches.
Modern testing predicts performance and reduces risk with contextual shelf research, diagnostics, and large samples that inform confident decisions.
Integrated CPG experts align strategy, design, and insights to remove handoffs, accelerate timelines, and deliver measurable, predictable growth.
Services List
  • Brand Identity
  • Club Store Design
  • DTC Design
  • Packaging Design
  • Ecommerce Assets
  • Pre-Production
  • Packaging Structure
  • Style Guides
  • In-Store Marketing
  • Activation Toolkits
Positioning

Pragmatic brand strategy focused on what will win vs. competition.

  • Positioning based on real in-market consumer perceptions.
  • Ownable value propositions linking product RTBs to distinctive brand ideas.
  • Clear, actionable guidance for brand identity, packaging and activation elements.
Learn more about Positioning
Design, testing, and optimization across identity, packaging, copy, and assets create distinctive systems that scale and perform in retail.
Segmentation, U&A, competitive analysis, and audits create market maps and foundations that guide decisive positioning and design.
Idea screening and packcept diagnostics build messaging that wins attention fast and converts in seconds at shelf.
Services List
  • Segmentation
  • Retail Audit
  • Value Proposition
  • Activation Toolkits
  • U&A Studies
  • Market Mapping
  • Positioning Test
  • Growth Target
  • Brand Personality
  • Brand Foundations
Innovation

Focused innovation for a realistic approach to developing and testing new product ideas.

  • Develop and test new product ideas based on consumer-facing packaging.
  • Identify and prioritize the most compelling RTBs and on-pack messages.
  • Efficiently narrow down to the most attractive product concepts.
Learn more about Innovation
Stage gate methodology links research to outcomes, aligning teams on metrics for faster, proven, and scalable brand performance.
Data, design, and validation combine to remove guesswork and create packaging that outperforms in retail.
Integrated innovation, positioning, and testing validate direction early to reduce risk and accelerate retail success.
Services List
  • Innovation Platform
  • Naming
  • Pricing Optimizer
  • Competitive Audit
  • Product Concepts
  • Assortment Planning
  • New Product Ideation
  • Packcept Testing
  • Idea Screener
  • Brand Stretch
Testing

Validated consumer testing Across all stages of CPG brand development.

  • Behavioral Science Approach mapping the crucial 10-second buyer journey, identifying the key visual and messaging elements that drive purchase decisions.
  • Contextual modern testing methodology simulates real-world retail environments, moving beyond traditional advertising-centric models to capture authentic shopper behavior.
  • Large Sample Sizes of over 800 category shoppers—quadruple the industry standard—ensuring statistically significant and reliable results.
Learn more about our Testing
We integrate strategy, design, and consumer testing to predict performance, reduce risk, and drive CPG sales.
Evidence-based design with iterative testing creates consumer-validated packaging that wins shelf attention and increases sales velocity.
Actionable positioning grounded in consumer perception builds equity, pricing power, and clear guidance for identity and packaging.
Services List
  • Product Idea Screen
  • U&A
  • Purchase Intent
  • Brand Stretch
  • Category Baseline
  • Price Optimizer
  • Product Naming
  • Messaging & Claims
  • Product Positioning
  • Design Diagnostic

A branding investment with a guaranteed return.

We understand the frustration of spending resources on ideas and designs that don’t move the needle. As your partners, we share accountability for delivering value to your business.

Our integrated stage-gated process minimizes subjective opinions and maximizes objective results. It’s efficient. It’s consistent. We stand by our contractual guarantee for brands that follow our process.

Talk to us

Contact us to discuss how we can help you experience the full possibility of your brand.

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What happens next?
  1. One of our experts will look over your details and contact you.
  2. If needed, we’ll sign an NDA to keep the highest level of privacy.
  3. We'll schedule a discovery call to discuss your specific job to be done and how we can help drive your brand's growth.