Victory Labs is an Australian manufacturer of premium sports nutrition products. With limited barriers to entry, they faced fierce competition from numerous new entrants into the marketplace. More and more, consumers were choosing brands based on impact of the brand and packaging.
The client had plans to expand their product line into numerous different product categories and needed to rethink the brand to fit into a larger scope of products and update the packaging to attract more attention and instill trust in consumers with the quality of the products.
The updated brand identity and packaging not only allowed Victory Labs to expand into several new product categories, it also left room for further expansion, and added a simplified look that could be extended to apparel and sporting goods with photography assets that create a brand personality that fitness minded consumers gravitate and identity with.
"Every time we open an email from SmashBrand we have our minds blown at what is possible"
CEO Victory Labs