NEXT: Yucatan


Inspiring athletes to own their sport.

Victory Labs is a new supplement brand with the mission of empowering and facilitating a healthy and active lifestyle through the creation of the purest, healthiest, and most results driven products on the market.


Victory Labs is an Australian manufacturer of premium sports nutrition products. With limited barriers to entry, they faced fierce competition from numerous new entrants into the marketplace. More and more, consumers were choosing brands based on impact of the brand and packaging.

The client had plans to expand their product line into numerous different product categories and needed to rethink the brand to fit into a larger scope of products and update the packaging to attract more attention and instill trust in consumers with the quality of the products.

The updated brand identity and packaging not only allowed Victory Labs to expand into several new product categories, it also left room for further expansion, and added a simplified look that could be extended to apparel and sporting goods with photography assets that create a brand personality that fitness minded consumers gravitate and identity with.

  • Market Research
  • Product Packaging

"Every time we open an email from SmashBrand we have our minds blown at what is possible"

Steven Hines
CEO Victory Labs

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Your Project

We help brands solve complex problems to cut through retail clutter to accelerate their sales and growth while minimizing any risks. Tell us how we can help you.

What type of Project are you enquiring about?

What is your budget? $40 - 80k

What is your timeline 4 - 10 Weeks +

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