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nulo

nulo

Communicating differentiation in pet food without words.

Play. Ruff. Eat. Wuff.

Overview

All dog food (used to be) created equal. Times have changed and the massive trend of higher quality foods at the grocery store has been steadily making its way to pet food as well. The industry is flawed in nutrition reporting on packaging, and functional food is a newer concept for pets.

Nulo Pet Food hired SmashBrand to help define a strong visual presence in the smaller high-quality pet food market. The market is getting crowded with brands that make high quality pet food, however they wanted to go beyond being a superior alternative to "the cheap stuff".

With a strong passion for raising pets with active lifestyles like themselves, Nulo Pet Food is made for very active pets. Our designs put the pets into action in various scenes to help pet owners connect with the relationship between the great food needed to fuel their dog's active lifestyle. Fuel their Inner Athlete.

  • Market Research
  • Package Design
  • Image Compositing

Let's work together.

Tell us a little about your project, and we'll be in touch right away.

Your Details

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Your Project

It's okay if you are unsure, but this helps us determine if we are a good fit. Our fixed price proposals are based on the estimated number of hours for us to complete a project, so understanding your constraints allows us to propose a win-win scenario.

What type of Project are you enquiring about?

What is your budget? $40 - 80k

What is your timeline 4 - 10 Weeks +

Submit Away

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