Only the best for man’s best friend

Max and Ruffy’s 100% natural organic dog treats strive to bring the finest ingredients to your dog’s daily treat routine. After all, man’s best friend deserves nature’s best ingredients.


In a world where pet yoga is gaining traction and pampering our furry little friends becomes more decadent and elaborate, a brand like Max and Ruffy’s is right at home. Pet owners continue to spend more and more money on their pets, and consumers want the best food and treats available. Max and Ruffy’s dog treats claim to be the very best you can find, and the company needed brand packaging that communicated quality and commitment to their target market.

Happy dogs make happy dog owners, and with the help of SmashBrand Max and Ruffy’s approached their packaging redesign with that in mind. Consumer research showed that people who spend money on and seek out products like all 100% natural, organic dog treats are the type who consider their pets to be part of the family. With a rebranded message and package aesthetic, we wanted to convey Max and Ruffy’s treats were made from human-grade ingredients and suitable for family members like Fido.

Capitalizing on the emotional consumer connection and complementing the feeling with a smiling dog drove home the positive attitude Max and Ruffy’s products wanted to inspire. People love their dogs, and Max and Ruffy’s new packaging aims to share just a little bit of that love with consumers.

  • Brand Identity
  • Product Positioning
  • Image Compositing
  • Product Packaging

"we still can not believe how the flavors jump right off the page into reality"

Director Of Marketing
Max & Ruffy

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