Branding the inventor of the infomercial.

Kevin Harrington is no stranger to the spotlight, and the entrepreneurial investor continues to sharpen his brand image and strategy to bring successful ventures to consumers and partners.


If you don’t know his name, you’re most likely familiar with Kevin Harrington’s claims to fame. Inventor of the infomercial and former Shark on the popular CBS television show Shark Tank, Kevin Harrington continues to make a name for himself as a successful entrepreneur and investor always searching for exciting new ventures. With years of experience and expertise on his side, Kevin just needed a website that could showcase his past accomplishments, share his current endeavors, and forecast exciting future opportunities with for potential business partners.

When Kevin came to SmashBrand, he was facing the challenge of confusing his visitors while having trouble encapsulating everything that was and is the Kevin Harrington brand. With his confidence and our commitment to excellence, we knew we could smooth out his website and help create the image Kevin wanted to convey.

Treating his name and image as the brand it’s become, we focused on building trust and credibility through a website hierarchy that had user experience and business potential always in mind. Through collaborative creativity between SmashBrand and Kevin Harrington as a man and a brand, we were able to focus on growth opportunity while aligning Kevin’s organizational interests with consumer needs. This has led to more fulfilling connections and communication, which has been great for the one-time Shark still cruising the waters looking for his next big investment.

  • Brand Architecture Mapping
  • Information Mapping
  • Wireframes
  • Website Design

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