NEXT: Njoy


Health food packaging design with purpose.

To differentiate Nuton we wanted to sell their brand story, not a product.


We developed a complete brand experience that would easily differentiate Nuton amongst a sea of online competitors. Through naming, brand identity and packaging we helped them express the culture and purpose behind their brand.

Through our consumer market research and brand positioning we focused the Nuton story around “empowering people to live brilliant lives.” Your brain is the most important asset you have, and in an increasingly competitive world, working smarter - not harder is what helps one grow and obtain success. In order to capture this essence, we created a memorable and iconic brand name combined with a lively and approachable illustration style to tell the brand story.

  • Market Research
  • Product Positioning
  • Brand Naming
  • Brand Identity
  • Packaging Design
  • Website Design

"We needed an expert in health food packaging design and SmashBrand delivered a product that really resonated with consumers as is evidenced in our sales."

Lisa Penwell
CEO Nuton Life

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