Golfers have more gadgets and expensive training aids that anyone could ever imagine using over their golfing pastime. Most of complicated and very expensive requiring 5-15 different aids. Fighting Golf introduces 3 simple training aids that makes all others obsolete.
Fighting Golf approached SmashBrand to create a cohesive strategy to introduce a book and three training aids to the market with brand identity, packaging, and a book cover. By developing and expanding the core principle of using fluid human motion to learn golf, the design resonates with this theme throughout.