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Creating the essence of fluid of motion in golf.

Semi-Pro PGA golfer Tiffany Faucette has developed a simple and highly effective way for golfers to self-teach an excellent golf swing so they can stop fighting golf and start enjoying it.


Golfers have more gadgets and expensive training aids that anyone could ever imagine using over their golfing pastime. Most of complicated and very expensive requiring 5-15 different aids. Fighting Golf introduces 3 simple training aids that makes all others obsolete.

Fighting Golf approached SmashBrand to create a cohesive strategy to introduce a book and three training aids to the market with brand identity, packaging, and a book cover. By developing and expanding the core principle of using fluid human motion to learn golf, the design resonates with this theme throughout.

  • Brand Identity
  • Product Positioning
  • Marketing Collateral
  • Image Compositing
  • Touchpoint Design

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