Shaping breakfast around active lifestyles.

In an increasingly competitive natural and organic marketplace, Dee’s Cereal aims to fuel and finesse active lifestyle consumers with their quality products and a progressive message.


Unrefined. Unpreserved. Unequaled. Dee’s Cereal is a company proud of its all-natural, organic offerings. Some say breakfast is the most important meal of the day, and Dee’s Cereal company likes to think their cereal can be the best part of breakfast. With the goal of fueling active lifestyles and tasting great while doing it, Dee’s needed a brand boost to share their message.

Unfortunately, on shelf space that continues to crowd with organic, premium, “human,” foods, even quality products like Dee’s Cereal were starting to see competition edging in. SmashBrand jumped at the opportunity to help bring Dee’s into a modern market with attractive new packaging and a sharpened focus on the active consumer.

To help the product jump off of the shelf, we worked with Dee’s Cereal to pair key colors with a developed demographic emphasis. The result is packaging and a product that calls out to the target market with an aesthetic they enjoy as well as nutrients they want in an all-natural cereal.

  • Brand Identity
  • Product Positioning
  • Marketing Collateral
  • Image Compositing
  • Touchpoint Design

"Packaging so tasty I want to eat it"

Director Of Marketing

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