Roam Free is a protein-packed, carb free jerky that was brought to life by a dream shared by husband and wife entrepreneurs. It was inspired by the lack of low carb, all natural Ketogenic friendly snacking options on the market. It's differentiated by adding natural MCT oil making it the only Ketogenic jerky on store shelves.
Our objective for this beef jerky branding was to differentiate Roam Free in this crowded category while celebrating it’s simple ingredients and brand story. By making the colorful patterns and hand drawn illustrations the focus of the package we achieved the perfect balance that both resonated with consumers and stood out against the competition.
"We been launching at different exhibits every weekend and almost every visitor raves about the packaging."
Brittany & Jon
Owners of Roam Free