PREVIOUS: Smashpack
NEXT: Brinks


Bags they love almost as much as their bikes.

The UK market leader for motorcycle bags has a love for the open road and respect for the bikers who travel it. AGM Bags helps motorcycle riders bring along a little bit of home wherever they go; offering premium travel bags to riders the world over.


Riders can be religiously particular when it comes to their bike bags and accessories, and AGM Bags was well aware of the challenge entering the North American market presented. The European company considers itself a family business fueled by a love for motorcycles and a commitment to quality, and bringing their values to the United States was a way to grow their brand and share their products.

Entering a market in which consumers pride themselves on brand names and recognizable gear, AGM Bags approached SmashBrand with a will to succeed and an openness to letting us work our magic. AGM knew their bags were better than competitors, but the company wasn't sure how best to position itself to connect with American consumers.

SmashBrand jumped on the opportunity to help AGM Bags carve their names into the niche. After conducting a deep competitive marketplace review, we were able to find a strong middle ground between AGM’s product durability and the hit-the-road mentality associated with the target market lifestyle. Vivid imagery and product highlights not only encourage consumers to live the dream, but the content rebrand effectively positions AGM Bags as an exceptional alternative to more expensive less satisfying gear providers.

  • Brand Identity
  • Product Positioning
  • Brand Strategy
  • Consumer Catalog
  • Wholesale Catalog
  • Image Compositing
  • Master Artwork
  • Product Packaging

Let's work together.

Tell us a little about your project, and we'll be in touch right away.

Your Details

Don't worry, this is for our eyes only, but we want to be able to reach out to you and chat.


Your Project

We help brands solve complex problems to cut through retail clutter to accelerate their sales and growth while minimizing any risks. Tell us how we can help you.

What type of Project are you enquiring about?

What is your budget? $40 - 80k

What is your timeline 4 - 10 Weeks +

Submit Away

Thanks for taking the time to share your project. We'll take a close look and get back to you as soon as possible.

Prepare for a quick response!