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# SmashBrand - Package Design and Branding Agency

Package design & branding agency that designs, tests, and optimizes your packaging with consumers so you can be sure it sells before it hits shelves.

## Sitemaps

- [XML Sitemap](https://www.smashbrand.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Articles](https://www.smashbrand.com/articles/) - Packaging design articles that are written by experienced brand owners, strategists, and designers that have worked on the world's most iconic brands.
- [Types of Brand Positioning You Must Know.](https://www.smashbrand.com/articles/types-of-brand-positioning/) - Discover the differences between different types of brand positioning strategies and learn to pick the right strategy according to your market needs.
- [Sip On This Guide To Wine Packaging Design.](https://www.smashbrand.com/articles/wine-packaging-design/) - How do you stand out and leave a lasting impression with your wine packaging design? That is exactly what this complete guide for wine brands covers.
- [Consumer Product Branding Techniques that Drive Growth.](https://www.smashbrand.com/articles/consumer-product-branding/) - Discover smart and proven consumer product branding techniques that guarantee results for your CPG brand in this comprehensive guide. Learn the art of branding.
- [How to Announce Rebranding on Social Media](https://www.smashbrand.com/articles/how-to-announce-rebranding-on-social-media/) - Learn How to Announce Rebranding on Social Media and discover the critical steps involved in the whole process. Learn about common mistakes and how to avoid them
- [How To Optimize Your FMCG Supply Chain.](https://www.smashbrand.com/articles/fmcg-supply-chain/) - Discover how to create an efficient FMCG supply chain to support your scaling business. Understand this critical subject for fast-moving consumer goods brands.
- [How to Start A Packaging Design Company](https://www.smashbrand.com/articles/how-to-start-a-packaging-design-company/) - Learn how to start your own highly successful packaging design company with only a shoe box, a length of string and Adobe Creative Cloud!
- [Why Your Amazon Product Packaging is Costing You Sales.](https://www.smashbrand.com/articles/amazon-product-packaging-design/) - Learn why Amazon product packaging design fails in search, how it impacts clicks, conversion, and returns and what winning brands do differently to drive sales.
- [10 Tips for Innovative Ecommerce Packaging.](https://www.smashbrand.com/articles/ecommerce-packaging/)
- [A Guide For Understanding CPG Market Research.](https://www.smashbrand.com/articles/understanding-cpg-market-research/) - Market research is a concept few brands fully understand. CPG market research is key to a brands success and this article guides you through the process.
- [A Comprehensive List Of Website Design Trends For 2024.](https://www.smashbrand.com/articles/website-design-trends/) - Here's a complete list of the latest (good and bad) website design trends that you should consider before creating or revamping your online presence.
- [5 Tips for Getting a Lot of Design Work (for Freelancers)](https://www.smashbrand.com/articles/5-tips-for-getting-a-lot-of-design-work-for-freelancers/) - Going freelance can be scary. Your entire future hinges on your ability to land work consistently. Here are our tips for getting your design queue full.
- [A Product Branding Strategy For Driving Shelf Performance.](https://www.smashbrand.com/articles/product-branding/) - Discover the secrets of effective product branding and develop a strategy that maximizes sales performance while avoiding common pitfalls.
- [Why Beauty Product Label Design Matters More Than Ever.](https://www.smashbrand.com/articles/beauty-products-label-design-matters-more-than-ever/) - Beauty product label design matters more than ever due to the sheer volume of beauty products on the market. Follow these tips to make a product that sells.
- [How To Craft Winning Brand Style Guides.](https://www.smashbrand.com/articles/brand-style-guides/) - Learn how to craft winning brand style guides that ensure consistency, strengthen brand identity, and boost recognition across every touchpoint.
- [Crafting A Data-Driven Product Branding Strategy.](https://www.smashbrand.com/articles/product-branding-strategy/) - Learn how to devise a data-driven product branding strategy that boosts brand awareness, maximizes brand equity, and improves sales performance.
- [What's the optimal amount of whitespace on pack?](https://www.smashbrand.com/articles/whats-the-optimal-amount-of-white-space-on-pack/) - Discover the optimal amount of white space on packaging and how it influences shelf impact, shopper attention, brand perception, and purchase intent.
- [The Vital Role Of Brand Development In Marketing.](https://www.smashbrand.com/articles/brand-development-in-marketing/) - Learn the art of brand development in marketing and master the steps to crafting a successful strategy to turn your company into a scalable brand.
- [Types of Packaging Design That Enhance Sales Velocity.](https://www.smashbrand.com/articles/types-of-packaging-design/) - Discover the best types of packaging design that boost sales velocity and brand growth. Learn how smart packaging drives consumer engagement and conversions.
- [In-Store Marketing Tactics to Win in Retail.](https://www.smashbrand.com/articles/in-store-marketing/) - Want the best selling brand? These in-store marketing tactics will turn your brand into an industry champion and help you win in retail.
- [CPG Website Design That Converts Browsers Into Buyers.](https://www.smashbrand.com/articles/cpg-website-design/) - A high-performing CPG website is a sales engine that turns browsers into buyers. Discover the secrets to CPG website design that converts visitors into buyers
- [The Data-Driven Guide To Effective CPG Product Development.](https://www.smashbrand.com/articles/cpg-product-development/) - Learn the actual and science behind effective CPG product development. Discover the steps to maximize your brand equity, sales performance and purchase intent.
- [Strategic Product Branding And Marketing Tactics That Reach Consumers.](https://www.smashbrand.com/articles/product-branding-and-marketing/) - Discover the most clever Product Branding and Marketing tactics that works in all marketing conditions. Learn how to promote your product effectively.
- [Concept Testing: How To Execute The Process.](https://www.smashbrand.com/articles/concept-testing/) - Do you know the right way to perform concept testing for maximum impact? Probably not. This article explains everything you need to know about concept testing.
- [RIP QR Codes: 5 Reasons QR Codes Died a Slow Death](https://www.smashbrand.com/articles/rip-qr-codes-5-reasons-qr-codes-died-a-slow-death/) - QR codes were once a "thing." Now, poor branding and package design has left a wasteland. Is there any hope for salvaging this useful technology?
- [10 Powerful Rebranding Tips To Outperform The Competitors.](https://www.smashbrand.com/articles/rebranding-tips/) - Explore the most powerful rebranding tips that will elevate your market share by transforming your brand. hese powerful tactics to increase brand growth.
- [A Brand Strategists Guide To CPG Influencer Marketing.](https://www.smashbrand.com/articles/cpg-influencer-marketing/) - Learn how to create a successful CPG influencer marketing campaign. Find out the best methods for leveraging influencer marketing and what to watch out for.
- [The Ultimate Guide to Website Rebranding.](https://www.smashbrand.com/articles/website-rebranding/) - Considering a website rebrand and want to take the right steps? You're in luck. This complete website rebranding guide discusses everything you must know.
- [Packaging Design and the Emotional Purchase.](https://www.smashbrand.com/articles/packaging-design-and-the-emotional-purchase/) - Sounds cheesy, but the fastest way to the checkout aisle is through your buyer’s heart. Competition is steep; only eye-catching designs distinguish themselves.
- [FMCG Ecommerce: Everything You Need To Know.](https://www.smashbrand.com/articles/fmcg-ecommerce/) - Discover everything you need about FMCG ecommerce, including best practices, tips, and unique strategies to help you beat the competition and grow your brand.
- [SEO Scams To Watch Out For in 2026.](https://www.smashbrand.com/articles/seo-scams-to-watch-out-for/) - Good SEO happens by having high-quality content that readers find valuable. But, if you must, here are a few of the most common SEO Scams pushed by SEO firms:
- [The Ultimate Playbook for Successful CPG Branding.](https://www.smashbrand.com/articles/cpg-branding/) - Unlock expert CPG branding insights from a top agency. Learn how to build, grow, and dominate your market with a powerful branding strategy!
- [Strategic Market Mapping For Impactful Brand Development.](https://www.smashbrand.com/articles/market-mapping/) - Learn the art and science of strategic market mapping to build an impactful CPG brand that last longer, and remains undefeatable in the competitive landscape
- [5 Trends in Web Design That Aren’t Totally Stupid](https://www.smashbrand.com/articles/5-trends-in-web-design-that-arent-totally-stupid/) - There are way too many web design trends these days that are completely, irredeemably idiotic. But here are 5 that aren’t.
- [The Complete Guide To Box Packaging Design.](https://www.smashbrand.com/articles/box-packaging-design/) - In this complete guide you will learn the necessary steps to creating a box packaging design that creates greater purchase intent with the target audience.
- [How to Develop a Digital Rebranding Strategy.](https://www.smashbrand.com/articles/digital-rebranding/) - Learn the art of digital rebranding and understand the key steps involved in crafting and effective digital rebranding strategy that revamps the band identity
- [Line Extension vs. Brand Extension: How To Grow Your Brand.](https://www.smashbrand.com/articles/line-extension-vs-brand-extension/) - Read this article if your company is considering a line extension vs. brand extension. Find out the strategies for each and review winning and losing examples.
- [How to Position Your CPG Brand Extension for Market Success.](https://www.smashbrand.com/articles/cpg-brand-extension-successful-positioning/) - When should CPGs consider a brand extension? What are the risks? Learn how the right consumer insights can guide your brand extension to greater success.
- [The Ultimate Guide to Digital Brand Development.](https://www.smashbrand.com/articles/digital-brand-development/) - Learn the secrets of creating an effective digital brand development strategy. Discover the steps to uplift your brand and establish a solid brand presence.
- [The Complete Product Naming Process.](https://www.smashbrand.com/articles/product-naming/) - Learn the Product Naming process From Our Team of Experts. Uncover Strategies Like Emotional, Associative, Experiential Naming, and More in This Complete Guide.
- [A Data-Driven Guide to Effective Naming and Branding.](https://www.smashbrand.com/articles/naming-and-branding-2/) - Naming and branding are essential for creating a strong brand identity. Learn the steps to build a memorable and meaningful brand name and visual identity here.
- [The Complete Guide to FMCG Advertising.](https://www.smashbrand.com/articles/fmcg-advertising/) - How do you capture market share in the fast-moving consumer goods industry? By executing the most effective FMCG advertising strategy possible: Here's how...
- [The Basics of Branding: How To Use Them To Your Advantage.](https://www.smashbrand.com/articles/the-basics-of-branding/) - Branding basics are underappreciated. This article "The Basics of Branding" teaches you how to become distinct by sticking to the fundamental principles.
- [Is Your Website Ready For What's To Come?](https://www.smashbrand.com/articles/2014-is-here-and-your-site-isnt-ready/) - Websites that are optimized for mobile devices are rapidly becoming more and more common, and if you don't keep up, you'll fall behind. Here's why.
- [The Complete Guide To Retail Brand Development.](https://www.smashbrand.com/articles/retail-brand-development/) - Retail brand development requires a significant investment and robust strategy. This article helps guides you on how to position and brand your retail stores.
- [The Ultimate Guide For Rebranding A Business.](https://www.smashbrand.com/articles/rebranding-a-business/) - Learn the complete process of rebranding a business and transforming its identity in a strategic way. Develop a foolproof rebranding strategy that works.
- [FMCG Sales: How To Guide For Consumer Goods Brands.](https://www.smashbrand.com/articles/fmcg-sales/) - Maximize FMCG sales, capture market share & boost revenue! Learn the strategies, trends & key players giving you a complete understanding of this industry.
- [How To Build A Distinct Identity Through SaaS Branding.](https://www.smashbrand.com/articles/saas-branding/) - A SaaS branding strategy involves defining your purpose and unique value proposition, then developing a narrative and visuals to tie your brand together.
- [How To Craft A Rebranding Marketing Strategy.](https://www.smashbrand.com/articles/rebranding-marketing-strategy/) - Learn the art of crafting a compelling rebranding marketing strategy and discover different steps involved. This article explains it in complete detail.
- [Snacks Packaging Design: A How-To Guide With Winning Examples.](https://www.smashbrand.com/articles/snacks-packaging-design/) - Positioning and consumer satisfaction are at the forefront of your snacks packaging design. Ready to create the best packaging design for snacks? Learn how.
- [A Complete List Of FMCG Categories.](https://www.smashbrand.com/articles/fmcg-categories/) - Looking for a resource that lists each fast-moving consumer goods category? Good. This article includes specific details about each of the FMCG categories.
- [7 Interesting Rebrand Case Studies to Learn From.](https://www.smashbrand.com/articles/rebrand-case-studies/) - Discover 7 intriguing case studies showcasing successful rebranding strategies that led to market growth. These rebrand case studies show promising results.
- [21 Valid Reasons For Rebranding A Company.](https://www.smashbrand.com/articles/reasons-for-rebranding/) - With over two decades of rebranding experience, we've compiled a comprehensive list of the primary reasons for rebranding a company and how to do it right.
- [Branded vs. Private Label: The Battle for Consumer Attention.](https://www.smashbrand.com/articles/branded-vs-private-label/) - The battle of branded vs private label is heating up. Both owned and branded products need to update their strategy. Learn how to compete (and win) in retail.
- [Essential Ecommerce Branding Strategies You Must Know.](https://www.smashbrand.com/articles/ecommerce-branding/) - Do you have business in an online marketplace? Read on to learn about 10 Ecommerce branding strategies that can take your online store to a new height.
- [Using Gigantic Photos In Web Design Is Bad.](https://www.smashbrand.com/articles/using-gigantic-photos-in-web-design-is-bad/) - webs design tresnd of using really big, high-definition photographs in website design. It's annoying, it compromises user experience and it needs to stop.
- [5 Soup Packaging Design Cues for Meal-Ready Positioning.](https://www.smashbrand.com/articles/soup-packaging-design/) - Learn how soup packaging design influences meal-ready positioning, appetite appeal, shelf impact, and purchase decisions in crowded CPG categories.
- [Packaging Design Strategy for Broth Brands.](https://www.smashbrand.com/articles/broth-packaging-design/) - Broth packaging design is evolving fast. Learn what drives shelf conversion, trust, and differentiation in today’s crowded broth category.
- [Why Brand Architecture is a Portfolio Decision.](https://www.smashbrand.com/articles/why-brand-architecture-is-a-portfolio-decision/)
- [How Marketing and Branding Differ in Your Customer Outreach Strategy](https://www.smashbrand.com/articles/how-marketing-and-branding-differ-in-your-customer-outreach-strategy/) - Marketing and branding are two essential aspects of an effective customer outreach strategy—and the two need to be leveraged in tandem to see results.
- [Salad Dressing Packaging Design That Boosts Sales.](https://www.smashbrand.com/articles/salad-dressing-packaging-design/) - Want to learn the true art and science behind salad dressing packaging design that wins on shelves and boosts sales performance? If the answer is yes, read on!
- [8 Ways To Differentiate Your Skincare Packaging Design.](https://www.smashbrand.com/articles/skincare-packaging-design/) - Learn the eight ways to differentiate your skincare packaging design and why you should optimize your product packaging for as many as possible. Find out more!
- [How To Make Your Packaging Design Work Online.](https://www.smashbrand.com/articles/making-your-packaging-design-work-online/) - Strategic packaging design is equally if not more important for online shopping sales conversions. learn how to make an online packaging design that converts.
- [Understanding Facebook EdgeRank.](https://www.smashbrand.com/articles/understanding-facebook-edgerank/) - EdgeRank is the formula Facebook uses to determine what gets shown in newsfeeds. Understanding this formula is important to for your social marketing campaign.
- [The Complete Guide To Product Packaging Design.](https://www.smashbrand.com/articles/product-packaging-design/) - How important is your product packaging design? More important than you think. Find out the right way to create a packaging design for consumer products.
- [Should I Hire a Packaging Design Company or a Design Freelancer?](https://www.smashbrand.com/articles/should-i-hire-a-packaging-design-company-or-a-design-freelancer/) - The most significant decision you’ll make in the packaging design process is choosing an agency or freelancer, and your choice will make or break your project.
- [Breaking Down The Cost of Rebranding.](https://www.smashbrand.com/articles/cost-of-rebranding/) - The cost of rebranding differs for each project, but you must know how much you should pay for each level of service. We break that down in this complete guide.
- [How To Write An Effective Rebranding Press Release.](https://www.smashbrand.com/articles/rebranding-press-release/) - Discover the key to crafting a compelling rebranding press release that effectively communicates your brand's changes to both your valued stakeholders.
- [The Crucial Role Of Product Naming Exercises.](https://www.smashbrand.com/articles/product-naming-exercises/) - This article discusses the ins and outs of product naming exercises, where you will learn what they are and how to apply them to your naming strategy best.
- [Why a Short Italian Plumber Is a Household Name.](https://www.smashbrand.com/articles/why-a-short-italian-plumber-is-a-household-name/) - Italian Plumber Raise your hand if you’ve played some version of Mario Brothers/Super Mario Brothers. Here is how Nintendo built the successful.
- [How to Develop A Market Penetrating Brand Innovation Strategy.](https://www.smashbrand.com/articles/brand-innovation-strategy/) - Learn how to build a compelling brand innovation strategy in a step-by-step manner and use the same techniques to position your brand uniquely in the market.
- [5 Ways Package Design Can Make Your Product Friendlier](https://www.smashbrand.com/articles/5-ways-package-design-can-make-your-product-friendlier/) - If you're considering adopting packaging personalization but aren't sure what the potential benefits could be, here are a few tips you might want to read.
- [How to Build an Effective Condiment Packaging Design?](https://www.smashbrand.com/articles/condiment-packaging-design/) - Learn how effective condiment packaging design drives faster shelf decisions, clearer flavor, and repeat purchases through smarter packaging systems.
- [ChatGPT for CPG Brands: Unlocking Its Full Potential.](https://www.smashbrand.com/articles/chatgpt-for-cpg/) - Want to know the best way to use ChatGPT for CPG brands? Learn how to leverage the power of ChatGPT in brand strategy, marketing, and company-wide operations.
- [How To Create The Perfect Brand Value Proposition.](https://www.smashbrand.com/articles/creating-your-brand-value-proposition/) - What is a brand value proposition and how can companies leverage them as tools in their marketing? Here's how to build a brand value prop with real examples.
- [Leveraging CPG Insights for Exponential Brand Growth.](https://www.smashbrand.com/articles/cpg-insights/) - Elevate Your Branding Strategy with Actionable CPG Insights. Drive Success and Build a Stronger Business Foundation. Discover Growth Strategies In This Guide.
- [How To Build And Use A Product Positioning Chart.](https://www.smashbrand.com/articles/product-positioning-chart/) - Learn how to develop and use an effective product positioning chart for your next product brand. Discover the key steps involved in the positioning process.
- [How To Create A Dynamic FMCG Marketing Strategy.](https://www.smashbrand.com/articles/fmcg-marketing/) - The effectiveness of your marketing plan is critical to your brand's success. This article teaches you how to create a dynamic FMCG marketing strategy.
- [12 Strategies To Amplify Your Rebranding Announcement.](https://www.smashbrand.com/articles/rebranding-announcement/) - Master the art of the rebranding announcement. From strategy to execution, ensure your brand's powerful transformation stands out. SmashBrand can lead the way.
- [What Does CPG Look Like In Web3 And Web 3.0?](https://www.smashbrand.com/articles/cpg-in-web-3-0/) - Web3 is coming, and CPG brands better be prepared. That's why we've created a comprehensive article covering everything you must know about Web3 and Web 3.0.
- [7 Rebranding Announcement Examples With Insights](https://www.smashbrand.com/articles/rebranding-announcement-examples/) - Learn from the top rebranding announcement examples and master the art of communicating the new brand identity and changes to your target audience effectively.
- [Do You Need an Mobile App or Mobile-Friendly Web App?](https://www.smashbrand.com/articles/do-you-need-an-mobile-app-or-mobile-friendly-web-app/) - We explain the difference between a Web application and a website, and how you know if a mobile app or a Web app is more appropriate for your company?
- [8 Strategies to Get Taste Cues Right at Shelf](https://www.smashbrand.com/articles/8-strategies-to-get-taste-cues-right-at-shelf/)
- [Why Rao’s Soup Misses the Mark on This Packaging Design.](https://www.smashbrand.com/articles/why-raos-soup-misses-the-mark-on-this-packaging-design/) - Brand extension can be a powerful growth strategy, but only if it’s executed with clarity. In this case, the transition from pasta sauce into soup creates confusion rather than differentiation. The biggest issue is visual overlap. Using the same jar, color palette, and overall look as the pasta sauce line makes it difficult to immediately
- [6 Popular Low-Impact Businesses and Their Products.](https://www.smashbrand.com/articles/6-popular-low-impact-businesses-and-their-products/) - It's now easier than ever to merge sustainable brand packaging with an innovative vision; these brand examples are just that. Discover these low-impact brands.
- [7 Ways Your Packaging Confuses Consumers (and Kills Velocity).](https://www.smashbrand.com/articles/7-ways-your-packaging-confuses-consumers/) - Confusing packaging kills sales. Discover 7 common design mistakes that hurt consumer clarity and velocity and how to fix them to boost performance.
- [The 9 Most Edible-Looking Food Labels.](https://www.smashbrand.com/articles/the-9-most-edible-looking-food-labels/) - Here's a look at the top 9 food labels that depict the glorious deliciousness of the contents along with our insights about each packaging design strategy.
- [How Innovative Packaging Design Is Evolving in CPG.](https://www.smashbrand.com/articles/innovative-packaging-design/) - Discover how innovative packaging design solves problems and creates unforgettable experiences. Learn how brands stand out with creative packaging!
- [Single-Serve Packaging Design Strategies for CPG Brands.](https://www.smashbrand.com/articles/single-serve-packaging-design/) - Learn why your brand needs to invest in a shelf-enabled single-serve packaging design and how to create packaging to outperform the competition. Find out more.
- [Here's What the Salad Dressing Aisle Can Teach Us About Brand Blocking and Category Ownership.](https://www.smashbrand.com/articles/heres-what-the-salad-dressing-aisle-can-teach-us-about-brand-blocking-and-category-ownership/) - What makes one salad dressing brand win over the competition? In this full salad dressing category teardown, we walk the aisles of Super Target to see what works and what doesn’t in brand blocking, color ownership, and form innovation. From Brianna’s and Kraft to Olive Garden and Skinnygirl, you’ll see: Why Hidden Valley commands nearly
- [What the Salad Dressing Aisle Can Teach Us About Brand Blocking and Category Ownership.](https://www.smashbrand.com/articles/what-the-salad-dressing-aisle-can-teach-us-about-brand-blocking-and-category-ownership/)
- [CPG Trend: Why You're Seeing Food in Pouches.](https://www.smashbrand.com/articles/why-youre-starting-to-see-food-in-pouches/) - The food industry is testing pouch packaging design and substrates and its potential environmental benefits. Here's more on this important topic for CPG brands.
- [4 Ways Physical Product Placement Affects Package Design](https://www.smashbrand.com/articles/4-ways-physical-product-placement-affects-package-design/) - Packaging is often a customers first introduction to your product. However, if those customers can't read or even see your product, then that is a problem.
- [How To Become a Marksman With Your CPG Marketing Strategy.](https://www.smashbrand.com/articles/cpg-marketing/)
- [Strategic Rebranding Ideas for Market Growth.](https://www.smashbrand.com/articles/rebranding-ideas/) - Discover the most effective rebranding ideas and learn the key steps involved when implementing these ideas to minimize the risks of rebranding.
- [Crackers Packaging Design Secrets that Actually Drive Sales.](https://www.smashbrand.com/articles/crackers-packaging-design/) - Crackers packaging design secrets that drive sales—learn how texture cues, structure, and brand signals influence shoppers and improve shelf performance.
- [4 Ways to Add a Little Uniqueness to Your Product Labels.](https://www.smashbrand.com/articles/4-ways-to-add-a-little-uniqueness-to-your-product-labels/) - In this article, we discuss the four must-know tips to help distinguish you from your competitors and make your product standout on retail shelves.
- [Quick Labeling Tips for Your Product Line.](https://www.smashbrand.com/articles/quick-labeling-tips-for-your-product-line/) - Your label design need clear, yet harmonious, distinctions so that your consumer base is able to instantly recognize your individual products at Labeling Tips
- [An Inside Look At Some Of The Best Packaging Design Ideas.](https://www.smashbrand.com/articles/packaging-design-ideas/) - Looking for packaging design ideas? Rather than create a list of wild designs, we've assembled a group of top-performing products with insights from our team.
- [FMCG Merchandising: Performance Driven Retail Strategies.](https://www.smashbrand.com/articles/fmcg-merchandising/) - Learn effective strategies and methods of FMCG merchandising management. Learn how to monitor your supply chain, inventory, and retail product placement.
- [20 Of The Best Hidden Messages in Logos.](https://www.smashbrand.com/articles/7-secret-messages-hidden-in-logos/) - There are secret messages in some of the most iconic logos. Here is a look at the top hidden messages in logos and the reasoning behind each of them.
- [What Is Co-Branding? Everything You Need To Know.](https://www.smashbrand.com/articles/what-is-co-branding/) - Get a completing understanding o what co-branding is, the ins and outs of of how to create a successful campaign, and three real life case studies.
- [When To Rebrand Your Company And Its Products.](https://www.smashbrand.com/articles/when-to-rebrand/) - Success stems from executing the right strategy at the opportune moment. This is accurate for understanding when to rebrand. Learn more in this complete guide.
- [8 Proven Strategies for Brand Equity Development.](https://www.smashbrand.com/articles/brand-equity-development/) - Learn the art of brand equity development using these eight proven strategies. Discover the key steps involved in the process and boost your brand growth.
- [Pancake Mix Packaging Design Strategy that Uplifts Sales Performance.](https://www.smashbrand.com/articles/pancake-mix-packaging-design/) - Discover how pancake mix packaging design drives sales. Learn the 3-second shelf strategy that boosts conversion and improves brand performance.
- [Brand Innovation Trends That Drive Real Growth In 2026.](https://www.smashbrand.com/articles/brand-innovation-trends/) - Discover the top CPG brand innovation trends for 2026, driving real growth. Learn how product innovation and branding shape marketing strategies that win.
- [5 Tips for Effective Label Writing](https://www.smashbrand.com/articles/5-tips-for-effective-label-writing/) - Effective Label Writing one of the most deceptively simple aspects of label design, is all too frequently taken for granted.
- [The Ultimate Guide to High-Performing Ecommerce Assets.](https://www.smashbrand.com/articles/ecommerce-assets/) - Discover how to create high-performing ecommerce assets that boost conversions, build trust, and elevate your brand across every digital touchpoint.
- [The Definitive Guide To New Product Branding.](https://www.smashbrand.com/articles/new-product-branding/) - Learn the critical steps involved in new product branding and use proven strategies to position your new product as industry leader to enhance the brand equity.
- [Engaging In A "Data-Driven" Brand Transformation.](https://www.smashbrand.com/articles/brand-transformation/) - Learn how to transform your brand for continued growth. This guide lays out everything you need to start your brand transformation with tips and best practices.
- [How to Create A "Unique" Brand Voice That Stands Out.](https://www.smashbrand.com/articles/how-to-create-a-unique-brand-voice-that-stands-out/) - Your brand voice is your personality. Learn how to develop it and help your brand stand out from the competition and attract new customers.
- [How To Come Up With Product Names.](https://www.smashbrand.com/articles/how-to-come-up-with-product-names/) - Wondering how to come up with product names that are memorable, easy to read, and attract the target customers at first sight? Read this comprehensive guide.
- [How-to craft a winning food product branding strategy.](https://www.smashbrand.com/articles/food-product-branding/) - Learn the steps to crafting a winning food product branding strategy. Use these tactics to boost your brand awareness, market growth, and brand equity.
- [How to Build Brand Foundations That Drive Compounding Market Growth.](https://www.smashbrand.com/articles/brand-foundations/) - Discover the essential brand foundations that set the stage for compounding market growth. Learn to use these them to distinguish your brand from the crowd.
- [Effective Food Naming Techniques To Boost Revenues.](https://www.smashbrand.com/articles/food-naming-techniques/) - Discover the food naming techniques that evoke emotions, build connections, and generate more sales. Learn the art of food naming and create a unique brand.
- [Best Product Branding Examples From the Last Decade.](https://www.smashbrand.com/articles/product-branding-examples/) - Discover various product branding examples and learn how major CPG brands leverage multiple kinds of branding strategies to boost their revenue.
- [A Complete Guide On How To Rebrand A Company.](https://www.smashbrand.com/articles/how-to-rebrand-a-company/) - Learn how to rebrand a company with our comprehensive guide, detailing the essential steps in the correct sequence for a successful brand transformation.
- [How To Develop The Perfect Brand Positioning Statement.](https://www.smashbrand.com/articles/brand-positioning-statement/) - Want to know how to create a winning brand positioning statement? Check out this article and learn how to craft the perfect positioning statement.
- [7 Ways Mac & Cheese Packaging Design Drives Purchase.](https://www.smashbrand.com/articles/mac-and-cheese-packaging-design/)
- [How To Develop DTC Website Design That Enables Growth.](https://www.smashbrand.com/articles/dtc-website-design/) - Discover how to create a high-performing DTC website design that converts. Learn key strategies, avoid common mistakes, and optimize for sales success.
- [An Ultimate Guide to Creative Brand Development.](https://www.smashbrand.com/articles/creative-brand-development/) - Learn the art of creative brand development. Discover creative ideas of branding and gaining an edge over your competitors in this comprehensive guide.
- [The Biggest Rebranding Trends in 2026 And Critical Insights.](https://www.smashbrand.com/articles/rebranding-trends/) - Discover the latest rebranding trends in 2025 and learn how businesses are reshaping themselves to shed off negative associations and embrace new technologies.
- [Seafood Packaging Design Strategies For CPG Brands](https://www.smashbrand.com/articles/seafood-packaging-design/) - Why seafood packaging design fails at shelf. Learn what drives purchase and how to build packaging that communicates freshness, trust, and quality.
- [What Is Brand Innovation? Learn How to Implement It Effectively.](https://www.smashbrand.com/articles/what-is-brand-innovation/) - Learn what is brand innovation, discover its true power and and master the art of implementing it with a data-driven approach to maximize your results.
- [Women's Clothing Packaging Design Tips](https://www.smashbrand.com/articles/womens-clothing-packaging-design-tips/) - Women's clothing packaging design is an interesting subject. Here we discuss the different strategies for packaging design for women's clothing and accessories.
- [The Ultimate Rebranding Checklist And Success Roadmap.](https://www.smashbrand.com/articles/rebranding-checklist/) - More than a rebranding checklist, we've created a comprehensive guide on creating a successful roadmap setting you up to take your brand to the next level.
- [5 Types Of Product Branding Used To Strengthen Market Impact.](https://www.smashbrand.com/articles/types-of-product-branding/) - Discover these five types of product branding strategies that will boost your brand equity, and give you an unfair advantage in the market.
- [How To Successfully Execute Multi-site Rebranding Strategy.](https://www.smashbrand.com/articles/multi-site-rebranding/) - Learn the steps a company must take to successfully engage in multi-site rebranding. Discover exactly what to do in order to win with your rebrand rollout.
- [Ramen Packaging Design Strategies that Drive Sales Velocity.](https://www.smashbrand.com/articles/ramen-packaging-design/) - Ramen packaging design strategies that drive sales at shelf. Learn how consumers choose, key purchase drivers, and how to build packaging that converts.
- [The Complete Packaging Design Process: From Concept to Print.](https://www.smashbrand.com/articles/the-packaging-design-to-print-complete-process/) - A detailed look at the packaging design process. From early concepts to the final print, here's an end-to-end look at how to create packaging that performs.
- [How We Beat the Knockoffs and Made Fresh Scents Impossible to Ignore](https://www.smashbrand.com/articles/how-we-beat-the-knockoffs-and-made-fresh-scents-impossible-to-ignore/) - In CPG, packaging is the product. When lookalike brands start stealing attention, you lose more than shelf space, you lose velocity.
- [The Branding Lessons Hiding in the Egg Aisle Every CPG Brand Should Know](https://www.smashbrand.com/articles/the-branding-lessons-hiding-in-the-egg-aisle-every-cpg-brand-should-know/) - Eggs are among the most purchased items in grocery stores, which is exactly why brand differentiation is so hard to sustain. When the majority of shelf space is owned by private label, the category signals sameness before a shopper even starts comparing options. In that environment, brand value has to be earned deliberately. What stands
- [Boxed Wine Brands That Get It Right (and Wrong) – What Every CPG Marketer Should See.](https://www.smashbrand.com/articles/boxed-wine-brands-that-get-it-right-and-wrong-what-every-cpg-marketer-should-see/) - Boxed wine is one of the clearest examples of how wine packaging design can either clarify choice or quietly create confusion. On the shelf, the category is heavily brand-blocked, which puts even more pressure on packaging to explain what’s different, who it’s for, and why it exists, often from several feet away. What becomes obvious
- [The Costco Shelf Signal That Indicates Product Exit or Decline](https://www.smashbrand.com/articles/the-costco-shelf-signal-that-indicates-product-exit-or-decline/) - Pricing at Costco looks simple until you realize how much information is hiding in plain sight. In categories like protein shakes, the shelf can show the same pack size, the same brand, and dramatically different prices, and that gap is rarely accidental. This example shows how Costco signals assortment decisions directly on the price tag.
- [Clean Design. Smart Moves. But will It convert me into a buyer?](https://www.smashbrand.com/articles/clean-design-smart-moves-but-will-it-convert-me-into-a-buyer/) - In crowded grocery aisles, attention is earned in seconds. This instant rice package stands out by doing less, not more. The bold numeral serves as the hook, drawing the eye in before the shopper even processes the flavor or format. It’s a smart example of minimalist packaging design working exactly as it should. The restraint
- [Dr Pepper Baked Beans… smart licensing play?](https://www.smashbrand.com/articles/dr-pepper-baked-beans-smart-licensing-play/) - Unexpected brand pairings are one of the fastest ways to stop a shopper mid-aisle, when they make sense. This baked beans SKU does exactly that by borrowing equity from a household-name soda brand and dropping it into a place most people wouldn’t expect to see it. From a food packaging design perspective, the move works
- [Why This Is A Missed Opportunity!](https://www.smashbrand.com/articles/why-this-is-a-missed-opportunity/) - Shelf visibility matters more than category familiarity. When a shopper doesn’t instantly understand what a product is, the package has already failed its first job. This example shows a common issue with DTC packaging design when it moves into retail. What works online, small logos, text-led explanations, subtle cues, often collapses on the shelf. In
- [Gatorade Extends Into Alkaline Water](https://www.smashbrand.com/articles/gatorade-extends-into-alkaline-water/) - Not every extension is clear at first glance. Gatorade stops people because the visual language is familiar, but the proposition isn’t. The branding cues signal sports hydration, yet the product itself is positioned as water, unflavored, lightly differentiated, and priced at a premium. From a beverage packaging standpoint, the tension is intentional. Color, logo, and
- [Barebells protein bar lookin like Rolo's?](https://www.smashbrand.com/articles/barebells-protein-bar-lookin-like-rolos/) - Protein bars are no longer competing only with each other. They’re increasingly borrowing cues from candy, snacks, and indulgent treats, and this package shows exactly how intentional that shift can be. This execution leans heavily into visual familiarity. The structure changes. The graphics soften. The cues feel closer to a confection than a supplement. In
- [Will This Limited-time Offer Drive Conversions?](https://www.smashbrand.com/articles/will-this-limited-time-offer-drive-conversions/) - Seasonal cues can be a powerful way to refresh a legacy brand when they’re clear. This Ritz innovation leans hard into summer signaling, using color, iconography, and limited-edition language to create a sense of occasion in an otherwise stable cracker aisle. From a modern packaging design standpoint, the visual intent works. Sunglasses, warm tones, and
- [When Cereal Becomes Art And Branding Becomes Culture](https://www.smashbrand.com/articles/when-cereal-becomes-art-and-branding-becomes-culture/) - When consumer brands appear in museums, it’s a reminder that packaging isn’t just commercial; it’s cultural. This exhibit reframes familiar cereal icons through an artist’s lens, turning everyday boxes into objects of reflection rather than consumption. What makes the work compelling is how faithfully it treats the structure of the original packaging. The proportions, panels,
- [Mary Ruth's packaging is clearly not built for the chaos of retail](https://www.smashbrand.com/articles/mary-ruths-packaging-is-clearly-not-built-for-the-chaos-of-retail/) - Great packaging on a render means nothing if it falls apart on the shelf. In the vitamin aisle, the gap between intention and execution becomes obvious fast. Bottles that aren’t structurally contained spin. Facings drift. Brand blocks collapse. What looked bold and cohesive in a design review becomes visual noise when store associates stock it
- [Why Mrs. Meyers Lost This Customer and What Variety Packs Get Wrong](https://www.smashbrand.com/articles/why-mrs-meyers-lost-this-customer-and-what-variety-packs-get-wrong/) - Variety packs are designed to increase basket size and encourage trial. In theory, they’re smart brand innovation and packaging plays especially in high-traffic environments like Costco, where multi-packs feel natural. But one polarizing choice can undo the entire strategy. In this case, the four-pack format makes the purchase decision all-or-nothing. If even one scent feels
- [Here's why Hidden Valley Launched This Format Extension](https://www.smashbrand.com/articles/heres-why-hidden-valley-launched-this-format-extension/) - Most innovation falls into one of two buckets: grow household penetration or increase buy rate. This launch clearly leans toward the second. By shifting the ranch into an upside-down squeeze format, the brand isn’t trying to find new consumers. It’s targeting heavy users and creating more occasions. That’s a classic line-extension strategy designed to increase frequency.
- [Why This Apple Packaging Is Hurting The Brand](https://www.smashbrand.com/articles/why-this-apple-packaging-is-hurting-the-brand/) - Produce is one of the few places in the store where the product itself is the hero. Shoppers don’t just read claims; they visually inspect for freshness, color, and quality. When packaging blocks that view, it creates friction. This miniature apple bag highlights a common tension in the produce packaging design. The brand wants to
- [This In-Store Display Shows How to Keep a Legacy Brand Thriving](https://www.smashbrand.com/articles/this-in-store-display-shows-how-to-keep-a-legacy-brand-thriving/) - Some brands age. Others evolve. This execution shows what happens when a legacy name commits to consistent modernization and strong in-store marketing. The brand block is unmistakable. From a distance, you know exactly who it is. That level of recognition isn’t accidental. It’s the result of disciplined visual systems and years of refinement. The in-store
- [Why This Sapporo Can Stops Shoppers Cold](https://www.smashbrand.com/articles/why-this-sapporo-can-stops-shoppers-cold/) - Structure alone can elevate perception. This single-serve execution is a strong example of how beverage packaging can signal premium without adding visual clutter. The ribbed aluminum immediately catches light on the shelf, creating movement and differentiation in a sea of flat cans. That physical texture does more than look interesting; it changes the tactile experience
- [Here's Why Nurri Changed it's Packaging Design at Costco](https://www.smashbrand.com/articles/heres-why-nurri-changed-its-packaging-design-at-costco/) - Protein shake packaging redesign at Costco: how bold flavor visuals and clearer benefits drive shelf impact and sales velocity.
- [The Single Packaging Mistake That Could Kill 50% of This Brand’s Sales](https://www.smashbrand.com/articles/the-single-packaging-mistake-that-could-kill-50-of-this-brands-sales/) - Metallic packaging can grab attention, but poor legibility under retail lighting turns bold design into a costly shelf mistake.
- [What Does This Lighthouse Have to Do with Tuna?](https://www.smashbrand.com/articles/what-does-this-lighthouse-have-to-do-with-tuna/) - Distinctive assets can override logic at the shelf, and that’s exactly the point. In a crowded tuna set, one brand wins not by explaining itself, but by signaling quality instantly. The lighthouse on Bumble Bee’s packaging does heavy lifting. It cues freshness, heritage, even a sense of coastal authenticity. Rationally, a lighthouse has nothing to
- [Why KitKat’s Churro Flavor Display Is a Masterclass in Shelf Impact](https://www.smashbrand.com/articles/why-kitkats-churro-flavor-display-is-a-masterclass-in-shelf-impact/) - Limited editions live or die by how they show up at shelf, and this Kit Kat Churro display gets it right. The flavor story is clear in seconds. Bold “Limited Edition” messaging, unmistakable Kit Kat branding, and a craveable churro visual create immediate impact. But the real win is in the structural detail. The slight
- [Why This Heinz Display Is Driving Me Crazy!](https://www.smashbrand.com/articles/why-this-heinz-display-is-driving-me-crazy/) - Retail packaging design fail: how upside-down products break brand blocking, disrupt shelf impact, and hurt in-store performance.
- [Every winning product earns these two things](https://www.smashbrand.com/articles/every-winning-product-earns-these-two-things/) - Learn how to win head and heart at shelf. A breakdown of packaging strategy that drives rational trust and emotional conversion.
- [Pink Salt Changed The Game And Not Because It Tasted Better.](https://www.smashbrand.com/articles/pink-salt-changed-the-game-and-not-because-it-tasted-better/) - How category norms shape packaging strategy. Learn when to disrupt, when to conform, and how design drives shelf attention and trial.
- [If Shoppers Can’t Place Your Product In A Second, They’ll Walk.](https://www.smashbrand.com/articles/if-shoppers-cant-place-your-product-in-a-second-theyll-walk/) - Why frame of reference matters in product innovation. Learn how repositioning drives clarity, trial, and faster consumer adoption.
- [Front-of-pack messaging isn’t guesswork. It’s a formula.](https://www.smashbrand.com/articles/front-of-pack-messaging-isnt-guesswork-its-a-formula/) - What belongs on front of pack? Learn how packaging hierarchy, sequencing, and testing drive clarity, differentiation, and faster shelf decisions.
- [TIDE vs. ARM & HAMMER: Is the Extra $$$ Worth It? See Which Christy Picks](https://www.smashbrand.com/articles/tide-vs-arm-hammer-is-the-extra-worth-it-see-which-christy-picks/) - Laundry detergent packaging comparison: how pricing, load count clarity, and value messaging influence shopper decisions at shelf.
- [We’ve officially been outpaced by goldfish](https://www.smashbrand.com/articles/weve-officially-been-outpaced-by-goldfish/) - Consumers decide in seconds. Learn how attention span impacts packaging design, shelf velocity, and sustainable CPG growth.
- [Changing consumer behavior is brutally hard.](https://www.smashbrand.com/articles/changing-consumer-behavior-is-brutally-hard/) - Why behavior change is hard in CPG. Learn how successful innovations drive growth by asking consumers to make just one simple shift.
- [Shopping the Pasta Set for Lessons in Packaging Design](https://www.smashbrand.com/articles/shopping-the-pasta-set-for-lessons-in-packaging-design/) - A strong product idea can easily get buried when the message hierarchy is wrong. In this case, the product delivers a clear benefit, better sauce adhesion, but that value is difficult to decode at the shelf. Instead of leading with what matters most to shoppers, the communication leans heavily on heritage and production methods, which
- [Why Smucker's Drizzle Bottle Almost Nailed It (But Missed One Sweet Detail)](https://www.smashbrand.com/articles/why-smuckers-drizzle-bottle-almost-nailed-it-but-missed-one-sweet-detail/) - Strong packaging doesn’t just communicate what a product is; it shapes how it’s used. In this case, the concept of “drizzle” introduces a more refined, intentional way to enjoy a familiar category, shifting from heavy pour to controlled application. That subtle repositioning is what gives the product a more premium feel. From a food packaging
- [This Packaging Is crushing Crisp Power's sales. Don’t Make the Same Mistake](https://www.smashbrand.com/articles/this-packaging-is-crushing-crisp-powers-sales-dont-make-the-same-mistake/) - Packaging can create friction just as easily as it can create appetite. In this case, the issue isn’t whether the product is appealing. It’s that the flavor signal is working against the sale. The bag uses an orange glow and light burst behind the pretzel that reads like heat. In salty snacks, that visual language
- [How to Win the Retail Shelf in 13 Seconds or Less](https://www.smashbrand.com/articles/how-to-win-the-retail-shelf-in-13-seconds-or-less/) - In retail, the decision window is brutally short, often just 3 to 13 seconds. That means packaging isn’t just important, it’s everything. Within that compressed moment, a brand must clearly communicate what the product is, why it matters, and why it’s worth choosing. This is where effective packaging becomes a conversion tool, not just a
- [I Forgot What She Liked Until I Saw This...](https://www.smashbrand.com/articles/i-forgot-what-she-liked-until-i-saw-this/) - Most packaging conversations focus on graphics, but structure can be just as powerful, sometimes even more so. In fast, real-world shopping moments, consumers aren’t analyzing design systems. They’re relying on quick mental shortcuts: size, color, and especially shape. A distinctive bottle structure creates a physical memory cue. In this case, the indented, grippable form becomes
- [Is Coke Lime making a Comeback?](https://www.smashbrand.com/articles/is-coke-lime-making-a-comeback/) - Limited-time innovation only works if timing and design align with consumer expectations. A citrus-forward cola immediately signals refreshment, which is typically associated with warmer months. Launching that profile in October creates a subtle disconnect, even if the execution is strong. From a strategy standpoint, this is a classic line extension play, leveraging an existing brand
- [Wait, Sargento Makes Crackers Now? Not Exactly](https://www.smashbrand.com/articles/wait-sargento-makes-crackers-now-not-exactly/) - Brand extensions only work when trust transfers seamlessly, and that’s where this execution creates friction. At first glance, the product signals cheese, not crackers. The name, visuals, and dominant cues all lean heavily into cheese equity, leaving the actual product format unclear. That confusion matters. Shoppers rely on quick recognition, and if they can’t immediately
- [Why This Parent and CPG Marketer Secretly Loves This “White” Bread](https://www.smashbrand.com/articles/why-this-parent-and-cpg-marketer-secretly-loves-this-white-bread/) - Sometimes the most powerful packaging change is verbal. A single line of copy can unlock the entire value proposition. In this case, the product already solved a real consumer tension: the desire for healthier bread that still feels and tastes like white bread. But previously, that benefit was implied rather than stated. Shoppers had to
- [This Retail Display Tells You Everything About a Brand in Trouble](https://www.smashbrand.com/articles/this-retail-display-tells-you-everything-about-a-brand-in-trouble/) - When packaging starts working against the brand, it shows up quickly, especially on the shelf. In this case, the execution creates confusion instead of clarity. The most immediate issue is readability. If shoppers can’t quickly identify the brand name or fully read the tagline, the pack loses its primary job: recognition. “Thirst’s worst” is a
- [Guilty as Charged - 4 Misconceptions about Brand Identity.](https://www.smashbrand.com/articles/guilty-as-charged-4-misconceptions-about-brand-identity/) - Brand identity is everything that comes to mind when consumers think of your brand. Now let's look at a few things it's not.
- [View Your CPG brand extension through these 4 lenses to get it right.](https://www.smashbrand.com/articles/cpg-brand-extension-four-strategic-lenses/) - Successful CPG brand extensions start by looking at them through the lens of your consumer, category, brand equity, and retailers. Learn why.
- [Why Not Listening To Consumers Is A Huge Packaging Mistake. ](https://www.smashbrand.com/articles/branding-mistakes-not-listening-to-the-consumer/) - Redesigning your product packaging is fraught with danger. So, when you decide to pull the trigger, it's best first to present it to your consumers. Here's how.
- [5 Tips For Packaging Design That Draws Attention.](https://www.smashbrand.com/articles/5-tips-for-packaging-design-that-draws-attention/) - Discover the five must-know tips to create attention-grabbing packaging concepts that are worthy of testing for shelf impact and brand recall.
- [Hacking the Psychology of Your Brand Design](https://www.smashbrand.com/articles/hacking-the-psychology-of-your-brand-design/) - How do you come up with a brand design that draws attention even when people aren’t looking for it? With psychology and some deceptively simple steps.
- [Cookies Packaging Design That Gets Picked First.](https://www.smashbrand.com/articles/cookies-packaging-design/) - Discover cookie packaging design strategies that boost shelf appeal and sales. Learn how visuals, messaging, and structure drive faster buying decisions.
- [Fish for Bigger Profits with These 5 Seafood Packaging Ideas.](https://www.smashbrand.com/articles/fish-for-bigger-profits-with-these-5-seafood-packaging-ideas/) - Designing seafood packaging to be equally engaging just makes good sense. Here are a few great tips to make that happen.
- [Satisfy Your Sweet Tooth With This Guide To Candy Packaging Design.](https://www.smashbrand.com/articles/candy-packaging-design/) - Looking for a packaging strategy to help you compete in the candy aisle? This Guide to Candy Packaging Design provides strategies for on succeeding on-shelf!
- [How To Build An Impactful Baby Food Packaging Design.](https://www.smashbrand.com/articles/baby-food-packaging-design/) - Master the art of effective baby food packaging design. Discover how to build trust with eye-catching packaging that captures parents' attention.
- [Increase CPG Pack Performance with Visual Impact Testing.](https://www.smashbrand.com/articles/increase-cpg-pack-performance-with-visual-impact-testing/) - Don’t leave your packaging’s shelf presence to chance. Discover the benefits of visual impact testing and how to gain immediate insights — for free.
- [Packaging Design For Personal Care Brands That Build Trust.](https://www.smashbrand.com/articles/packaging-design-for-personal-care-brands/) - Discover how packaging design for personal care brands builds trust, drives purchase, and boosts performance across retail, Amazon, and DTC channels.
- [What Kombucha Dogs Have to Do with Your Labeling Strategy.](https://www.smashbrand.com/articles/what-kombucha-dogs-have-to-do-with-your-labeling-strategy/) - The Kombucha Dog is an example of how product Labeling Strategy in real estate can give potential customers an idea of your worldview.
- [The Power Of Brand Naming In Marketing.](https://www.smashbrand.com/articles/naming-in-marketing/) - How important is naming in marketing? And how do you know if you have the best name to amplify your strategy? This article teaches you everything you must know.
- [In-store Messaging Secrets Top Brands Use.](https://www.smashbrand.com/articles/in-store-messaging/) - Unlock the in-store messaging strategies top CPG brands use to boost sales and dominate shelf space. Learn how data-driven messaging drives purchase intent.
- [CPG Brand Guide To Chocolate Packaging Design.](https://www.smashbrand.com/articles/chocolate-packaging-design/) - Discover how to design packaging that performs in retail. This complete guide to chocolate packaging design covers each aspect of the packaging design process.
- [Three Reasons Your Label Isn't Attracting Your Customers.](https://www.smashbrand.com/articles/three-reasons-your-label-isnt-attracting-your-customers/) - Find out the three biggest reasons why your label is not attracting customers to purchase the product and what to do about it.
- [Packaging Design - The Last 10 Seconds of Your Marketing](https://www.smashbrand.com/articles/packaging-design-the-last-10-seconds-of-your-marketing/) - When a customer is in a store, they want to be convinced of the worthiness and value of a product instantly, and the vehicle for that is your packaging design.
- [7 CPG Brand Dilution Examples And How To Avoid It.](https://www.smashbrand.com/articles/brand-dilution-examples/)
- [Breaking down the top brand repositioning failures.](https://www.smashbrand.com/articles/brand-repositioning-failures/) - Discover the facts and understand how brand repositioning failures lose millions. Find out how big brands can risk their brand equity with failed repositioning.
- [Clearing Up The Differences Between CPG vs. FMCG.](https://www.smashbrand.com/articles/cpg-vs-fmcg/) - In CPG vs. FMCG, you will learn the differences between these industry terms and their distinctions in development, packaging design, marketing, and sales.
- [Should You Include Poetry on Your Packaging?](https://www.smashbrand.com/articles/should-you-include-poetry-on-your-packaging/) - Just because you can rhyme doesn't mean you should; there's a fine line between charming and obnoxious on your package design.
- [4 Simple Strategies for Engaging Customers With Packaging](https://www.smashbrand.com/articles/4-simple-strategies-for-engaging-customers-with-packaging/) - Engaging customers with packaging is easier than it sounds. From brand consistency to daring to be different, these four strategies guarantee engagement.
- [Strategic Packaging Design for Granola Brands.](https://www.smashbrand.com/articles/packaging-design-for-granola-brands/) - Fixing packaging design for granola brands starts with clarity. Discover what drives shelf performance and why most “healthy” packs fail to convert.
- [Cereal Packaging Design For the Future](https://www.smashbrand.com/articles/cereal-packaging-of-the-future/) - The world has been packaging breakfast cereals the same way since the middle of the 20th century. Here is how cereal packaging design will change in the future.
- [5 Things Every Effective Packaging Design Must Do.](https://www.smashbrand.com/articles/five-things-effective-packaging-must-do/) - Want to sell your products in more channels and to more consumers? Then consider these five tips as you start the journey toward an effective packaging design.
- [The Complete Guide to Food Packaging Design.](https://www.smashbrand.com/articles/food-packaging-design/) - This article is your complete guide to food packaging design. Here's the info needed to create a packaging design that disrupts the shelf and converts to sale.
- [4 Ways to Put the Fun Back in Packaging](https://www.smashbrand.com/articles/4-ways-to-put-the-fun-back-in-packaging/) - Product packaging doesn't have to be so incredibly boring. Here are a few ways to inject a little fun into your brand.
- [How To Increase Market Performance Through Tangible Repositioning.](https://www.smashbrand.com/articles/tangible-repositioning/) - Discover the effectiveness of tangible repositioning and learn how to craft a successful repositioning strategy to boost sales performance and market growth.
- [How To Make Your Brand Storytelling Work.](https://www.smashbrand.com/articles/make-your-brand-storytelling-work/) - Here’s how to make sure your brand storytelling is a powerful, effective strategy used to connect with consumers and leave a lasting impression.
- [How Horizontal Brand Extensions Expand CPG Market Share.](https://www.smashbrand.com/articles/horizontal-brand-extensions/) - Learn how to execute successful horizontal brand extensions, avoid common pitfalls, and expand market share with data-driven strategies that guarantee results.
- [Case Study: 10 Clever and Creative Packaging Designs.](https://www.smashbrand.com/articles/10-clever-and-creative-packaging-designs/) - We'd like to take this opportunity to salute ten very creative packaging design concepts. Take a look at this curated list of CPG products with a unique look.
- [Structural Packaging Design That Protects and Sells.](https://www.smashbrand.com/articles/structural-packaging-design/) - Discover how structural packaging design enhances durability, usability, and sales. Optimize your packaging to stand out and perform in-market.
- [The Strategic Use of White Space in Packaging Design.](https://www.smashbrand.com/articles/white-space-in-packaging-design/) - Discover how white space in packaging design boosts shelf impact, improves readability, and drives sales through strategic visual clarity.
- [6 Design Elements that Sell Your Product All Casual-Like.](https://www.smashbrand.com/articles/6-design-elements-that-sell-your-product-all-casual-like/) - Here are 6 very cool, modern, and casual elements that add that certain je ne sais quoi to your design, making buyers want them for their status and simplicity.
- [Different Types of Brand Extensions That Drive Growth.](https://www.smashbrand.com/articles/types-of-brand-extensions/) - Discover the types of brand extensions that drive growth. Learn how to expand strategically, avoid brand dilution, and create winning CPG innovations.
- [When to Invest in a Unique Packaging Structure.](https://www.smashbrand.com/articles/when-to-invest-in-a-unique-packaging-structure/) - Discover when to invest in a unique packaging structure to boost shelf impact, drive sales, and stand out in competitive retail. Read our expert guide now.
- [What Shoppers Actually Look for in Pasta Sauce Packaging Design.](https://www.smashbrand.com/articles/pasta-sauce-packaging-design/) - What drives pasta sauce packaging design? Learn how ingredients, flavor, and clarity influence decisions and what makes sauce packaging convert.
- [4 Ways to Spice Up Bland Convenience-Food Packaging](https://www.smashbrand.com/articles/4-ways-to-spice-up-bland-convenience-food-packaging/) - All of the normal product packaging rules apply to convenience food packaging, with the addition of having to whet the consumers' appetites.
- [The Plant-Based Packaging Design Strategy No One Talks About.](https://www.smashbrand.com/articles/plant-based-packaging-design/) - Discover how to create standout plant-based packaging design that drives trial, boosts shelf impact, and avoids the common mistakes killing consumer interest.
- [Things You Must Know About Eco Friendly Packaging Design.](https://www.smashbrand.com/articles/eco-friendly-packaging-design/) - Learn everything about eco friendly packaging design that boosts sales, meets sustainability goals, and stands out on shelves—without costly mistakes.
- [How Produce Packaging Design Drives Consumer Choices.](https://www.smashbrand.com/articles/produce-packaging-design/) - Discover the facts about produce packaging design. Learn the secrets to developing remarkable and persuasive produce packaging design.
- [Critical Food Packaging Design Recommendations](https://www.smashbrand.com/articles/critical-food-packaging-design-recommendations/) - When designing food packaging you need to feature any and all information that highlights how your product is differentiated from others on the shelf.
- [How to Target Moms With Your Product Packaging.](https://www.smashbrand.com/articles/package-design-for-moms/) - Marketing to mothers can feel like you are trying to hit a moving target. Here is how to create a package design that is built for moms and won't miss the mark.
- [Package Design Guide: Thinking Outside the Carton.](https://www.smashbrand.com/articles/package-design-thinking-outside-the-carton/) - Package designs can often be multipurpose, so there's no reason to assume that a package for instant coffee could not be a drink holder. Time to get creative.
- [Packaging Design For Better-For-You Products Post COVID-19.](https://www.smashbrand.com/articles/packaging-design-for-health-and-wellness-products-in-a-covid-19-world/) - Consumers are eager to explore health and wellness products that give them confidence about their health. Does your packaging design support this goal?
- [How To Create A Supplement Packaging Design.](https://www.smashbrand.com/articles/supplement-packaging-design/) - In this CPG brand guide, you will learn everything you must know to create a "performance-ready" supplement packaging design that stands out on retail shelves.
- [How to Build Vitamin Packaging Design That Wins at Retail.](https://www.smashbrand.com/articles/vitamin-packaging-design/) - Learn how to craft a vitamin packaging design that grabs attention, builds trust, and drives purchase with a data-backed strategy and visual performance.
- [What Is Product Branding? Understanding The Fundamentals.](https://www.smashbrand.com/articles/what-is-product-branding/) - Do you want to know what is product branding? This article explains all the fundamental concepts of product branding in detail, making it easier to understand,
- [Packaging Design for Protein Powder That Actually Sells.](https://www.smashbrand.com/articles/packaging-design-for-protein-powder/) - Learn how packaging design for protein powder drives shelf decisions, builds trust, and increases sales in grocery and club stores with proven, performance-led insights.
- [How Smart Laundry Packaging Design Drives Shelf Performance.](https://www.smashbrand.com/articles/laundry-packaging-design/) - Discover how innovative laundry packaging design drives shelf performance, boosts purchase intent, and fosters trust through tested strategies and insights.
- [A Strategic Approach To Cleaning Product Packaging Design.](https://www.smashbrand.com/articles/cleaning-product-packaging-design/) - Discover how to create high-performing cleaning product packaging design that drives sales, builds trust, and stands out on shelf with real consumer insights.
- [5 Ways Packaging Serves Your Customer.](https://www.smashbrand.com/articles/5-ways-packaging-serves-your-customer/) - Here are five ways that well-designed packaging helps the customer and how you can apply these strategies to your next packaging design project.
- [3 Reasons Why Customers Will Choose Your Bottle.](https://www.smashbrand.com/articles/3-reasons-why-customers-will-choose-your-bottle/) - There are countless reasons a customer might choose your beverage bottle, depending upon what sort of beverage it is. What makes them decide?
- [Rehydrating Your Water Bottle Design & Packaging.](https://www.smashbrand.com/articles/water-bottle-design/) - Were you given the daunting task for creating an effective water bottle design? Not to worry, this article teaches you how to win in this competitive category.
- [Bottled Water and Brand Identity](https://www.smashbrand.com/articles/bottled-water-and-brand-identity/) - Enter or competing in the bottled water market? Learn how to deliver a unique and engaging bottled water branding strategy that takes the competition head on.
- [5 Ways You Can Make Water Packaging Look Amazing.](https://www.smashbrand.com/articles/5-ways-you-can-make-water-packaging-look-amazing/) - Here's a look at some of the best ways you can package water so that people will shell out the big bucks without thinking twice.
- [Attracting Millennials To Your Pet Brand With Packaging Design](https://www.smashbrand.com/articles/attracting-millennials-to-your-pet-brand-with-packaging-design-2/) - Some claim Millennials are a different animal altogether from other generations. When it comes to packaging appeal, they might be right.
- [6 of The Best Liquor Bottle Designs for Your Inspiration.](https://www.smashbrand.com/articles/6-best-liquor-bottle-designs-for-your-inspiration/) - The SmashBrand team has put together some of the best liquor bottle designs we've seen. We hope your brand finds inspiration from these liquor design examples.
- [Trends and Innovations in Alcohol Packaging Design.](https://www.smashbrand.com/articles/alcohol-packaging-design/) - Stay up to date on the latest trends and innovations in alcohol packaging design. Learn the right way to stand out and win in the competitive alcohol industry.
- [Energy Drink Packaging Design For The Crowded Market.](https://www.smashbrand.com/articles/packaging-design-for-the-crowded-energy-product-category/) - You won't win without a stellar energy drink packaging design and copy that converts. Learn the industry disrupting energy drink packaging design concepts and strategies.
- [The Secret that Makes or Breaks Your Energy Drink Design.](https://www.smashbrand.com/articles/the-secret-that-makes-or-breaks-your-energy-drink-design/) - Three packaging design tips for energy drinks that will help your product standout from the competition.
- [The Ultimate Guide to New Product Naming.](https://www.smashbrand.com/articles/new-product-naming/) - Discover the essential elements of naming a new product. Learn how to build the most effective strategy for new product naming to dominate your target market.
- [How to Develop a Nutraceutical Packaging Design That Wins.](https://www.smashbrand.com/articles/nutraceutical-packaging-design/) - Learn how to create nutraceutical packaging design that builds trust, boosts sales, and delivers shelf-to-screen impact with a data-driven strategy.
- [How to Create A Cosmetic Packaging Design That Wins On-Shelf](https://www.smashbrand.com/articles/how-to-create-cosmetic-package-design-that-can-compete-on-the-store-shelf/) - Cosmetic packaging design is a competitive field dominated by big-name brands. Companies need to know how to differentiate themselves in the market. Here's how!
- [Beauty Packaging Design That Actually Converts.](https://www.smashbrand.com/articles/beauty-packaging-design/) - Data-driven beauty packaging design that performs. Learn how strategic design and testing turn shoppers into loyal buyers.
- [Brand Personality Development For CPG Companies.](https://www.smashbrand.com/articles/brand-personality-development/) - Discover the process of strong brand personality development within the CPG industry. Learn how to stand out and become the go-to choice for your audience.
- [The Simple Guide To Minimalism & Logo Design.](https://www.smashbrand.com/articles/minimalism-logo-design/) - Your minimalist logo design should be a simple yet cohesive symbol around which all other flourishes are added and then removed. That makes a timeless logo.
- [The Oral Care Products Packaging Design Playbook Brands Ignore.](https://www.smashbrand.com/articles/packaging-design-for-oral-care-products/) - Designing packaging for oral care products? Learn what actually drives trust, choice, and shelf performance and why most packaging fails before it’s picked up.
- [Corporate Branding Vs. Product Branding In Consumer Goods.](https://www.smashbrand.com/articles/corporate-branding-vs-product-branding/) - Want to understand the variations between Corporate Branding Vs. Product Branding techniques and strategies? This article is the ideal starting point for you.
- [Produce Packaging: Is Your Banana Wrapped in Plastic?](https://www.smashbrand.com/articles/produce-packaging-is-your-banana-wrapped-in-plastic/) - Unfortunately for the consumer but fortunately for package designers, technology has yet to come up with any meaningful packaging innovations. LEts explore why.
- [4 Things the Produce Aisle Can Teach You about Packaging Design.](https://www.smashbrand.com/articles/4-things-the-produce-aisle-can-teach-you-about-packging-design/) - Much can be learned about marketing and packaging design from the produce aisle. Give this article a read before your next grocery store visit.
- [CBD Package Design and Labeling Tips](https://www.smashbrand.com/articles/cbd-package-design-and-labeling-tips/) - It’s an exciting time for CBD manufacturers, but with the world watching, it’s crucial that companies stay compliant with their CBD package design.
- [Best Practices For Cannabis Packaging Design](https://www.smashbrand.com/articles/best-practices-for-cannabis-packaging-design/) - No one’s going to light it up if you can’t make it pop. Every ganjapreneur needs to follow best practices for cannabis packaging design.
- [Cannabis Marketing and the Role of Packaging Design](https://www.smashbrand.com/articles/cannabis-marketing-and-the-role-of-packaging-design/) - Cannabis packaging best practices aren’t monumentally different than other CPGs, but cannabis marketing does have a few key distinctions companies must know.
- [The Top Package Design Strategies For Natural Products.](https://www.smashbrand.com/articles/packaging-design-for-natural-products/) - Are you a natural products brand looking to stand out from the competition? Learn most effective packaging design strategies for the natural products industry.
- [Pet Supplement Packaging Design Strategies To Maximize Shelf Impact.](https://www.smashbrand.com/articles/pet-supplement-packaging/) - Discover how to design high-performing pet supplement packaging that builds trust, drives sales, and converts across every channel from retail to e-commerce.
- [The Ultimate Guide For Designing Frozen Food Packaging.](https://www.smashbrand.com/articles/frozen-food-packaging-design/) - There's more considerations for frozen food packaging design than most CPG categories. Learn the performance enhancing packaging strategies for frozen products.
- [What Winning Whole Foods Packaging Design Looks Like.](https://www.smashbrand.com/articles/whole-foods-packaging-design/) - Learn how to design Whole Foods packaging design that earns trust, stands out on shelf, and converts premium shoppers in seconds.
- [4 Beverage Packaging Design Tips to Make Drinks Stand Out.](https://www.smashbrand.com/articles/4-packaging-d-tips-to-make-beverage-products-stand-out/) - What can you do to enhance the prestige of your beverage while making it interesting and accessible? Read on; see how we approach this packaging design issue.
- [Beverage Packaging Design Strategies To Make You Thirsty.](https://www.smashbrand.com/articles/beverage-packaging-design/) - Thirsting for a beverage packaging design that performs? Learn the best strategies for drink products and how to identify innovative packaging opportunities.
- [5 Keys to Creating an Award-winning Beverage Design.](https://www.smashbrand.com/articles/5-keys-to-award-winning-beverage-design/) - Looking to break into the beverage market? Before you do, find out the most important considerations for a beverage label design along with brand case studies.
- [How To Create A Top Performing Bottle Packaging Design.](https://www.smashbrand.com/articles/bottle-packaging-design/) - Here's a step-by-step guide for creating a performance-ready bottle packaging design. Learn everything you must know about packaging design for bottles.
- [The Core Role of Packaging in Mocktail Purchase Decisions.](https://www.smashbrand.com/articles/packaging-design-for-mocktail-brands/)
- [The Top 8 FMCG Trends Your Brand Must Know.](https://www.smashbrand.com/articles/fmcg-trends/) - Here's a look at the most important FMCG trends your brand must know for this year. Learn how to integrate these trends into your FMCG brand strategy.
- [Household Packaging Design That Drives Shelf Impact.](https://www.smashbrand.com/articles/household-packaging-design/) - Discover how smart household packaging design drives shelf impact, boosts consumer appeal, and reduces packaging waste with sustainable packaging solutions.
- [An In-Depth Look At Brand Stretching.](https://www.smashbrand.com/articles/brand-stretching/) - Brand stretching will either be the best or worst decision your brand makes. In this complete guide, you will discover the best time and way to stretch a brand.
- [The Importance of the Dieline in Packaging Design](https://www.smashbrand.com/articles/the-importance-of-the-dieline-in-packaging-design/) - Here's everything you need to know about a packaging dieline. In this article you will learn what it is, who should create it and what mistakes to avoid.
- [Turning Product Ideation Concepts into Winning Innovation.](https://www.smashbrand.com/articles/product-ideation/) - Discover effective strategies for product ideation! Learn tips and insights to transform ideas into market-ready products and enhance your brand's creativity.
- [The Problem with Packaging Design That Looks Different.](https://www.smashbrand.com/articles/the-problem-with-packaging-design-that-looks-different/) - Most brands chase standout visuals without asking a harder question: Does it make the product easier to recognize and buy? That gap kills performance. If your design stands out but doesn’t convert, it’s failing. Want to see why? Read on.
- [How To Create A "Convincing" Rebrand Presentation Deck.](https://www.smashbrand.com/articles/rebrand-presentation-deck/) - With the right strategy, a rebrand can significantly increase sales. Here's how to create a rebrand presentation deck for investors, buyers, and customers.
- [A Step By Step Guide Through The Rebranding Process.](https://www.smashbrand.com/articles/rebranding-process/) - Looking for a step-by-step guide on a strategic rebranding process? This article discusses everything from building a strategy to executing the rebrand.
- [How to Create a Product Positioning Map.](https://www.smashbrand.com/articles/product-positioning-map/) - Discover the essential steps to creating a perfect product positioning map and learn how to utilize one correctly for your company's long-term growth.
- [The Category Disrupting Truth About Luxury Packaging Design.](https://www.smashbrand.com/articles/luxury-packaging-design/) - Want to learn about luxury packaging design and how to applies to your brand? This article teaches how to design luxurious packaging that increases revenues.
- [How To Develop A Winning Brand Positioning Strategy.](https://www.smashbrand.com/articles/brand-positioning-strategy/) - Looking for a complete guide on building the best brand positioning strategy? This article is the perfect place to learn about making a winning strategy.
- [7 Packaging Design Examples of Winning Baked Goods.](https://www.smashbrand.com/articles/baked-goods-packaging-designs/) - In this article you will find out how to make a baked goods packaging design perform at its peak. Learn sweet strategies from these flavor filled examples.
- [Juice Box Design: How To Win With Parents and Kids.](https://www.smashbrand.com/articles/juice-box-design/) - How do you create a juice box design that attracts parents and children? That is the question we answer in this article about juice box packaging designs.
- [How Much Does Brand Development Cost?](https://www.smashbrand.com/articles/how-much-does-brand-development-cost/) - how much does brand development cost? This article explains the cost of market research, marketing materials, and messaging for brand development agencies.
- [The Impact Of 3D Logos On Branding.](https://www.smashbrand.com/articles/3d-logos-on-branding/) - Learn the impacts of 3d logos on branding and how to leverage them for greater recall. This expert guide provides benefits and tips for branding with 3d logos.
- [Multi-Product Branding Tactics to Drive More Revenue.](https://www.smashbrand.com/articles/multi-product-branding/) - Discover the key steps involved in formulating an effective multi product branding strategy and learn how to manage a multi product brand effectively.
- [Use consumer-tested packaging design to crack the code of impulse purchases.](https://www.smashbrand.com/articles/fmcg-packaging-design-testing-impulse-purchases/) - FMCG products have only seconds to compel impulse purchases. Review the ongoing package design testing strategies brands need to win consumers at shelf.
- [CPG Packaging Design: A Strategic Look At The Design Process.](https://www.smashbrand.com/articles/cpg-packaging-design/) - The landscape has changed for CPG packaging design. Here's what we feel are important consideration when designing for consumer packaged goods products.
- [Data-Driven Packaging Design For Cereal Brands That Perform.](https://www.smashbrand.com/articles/packaging-design-for-cereal-brands/) - Data-driven cereal packaging design that wins on shelf. Learn purchase drivers, common mistakes, and proven strategies cereal brands use to stand out.
- [How CPG Brands Can Connect With Gen Z?](https://www.smashbrand.com/articles/how-cpg-brands-can-connect-with-gen-z/) - The Gen Z market has unique expectations for modern brands. SmashBrand reviews the Gen Z mindsets and how companies can connect with these digital natives.
- [Unpacking The Most Important Benefits Of Rebranding.](https://www.smashbrand.com/articles/benefits-of-rebranding/) - Considering a rebrand for your business? Discover the compelling benefits of rebranding to see if it's the right step for shifting brand growth into high gear.
- [A Complete Guide On How To Execute A Rebranding Project.](https://www.smashbrand.com/articles/rebranding-project/) - Depending on the expertise and strategy, a rebranding project can lead to significant revenue growth or a catastrophic sales decline. Here's how to do it right.
- [7 Steps to Earning Brand Permission When Stretching a Brand.](https://www.smashbrand.com/articles/7-steps-to-earning-brand-permission-when-stretching-a-brand/)
- [Why Baby Steps to Rebranding Are More Effective.](https://www.smashbrand.com/articles/why-baby-steps-toward-rebranding-might-be-better/) - The most effective rebranding campaigns have been the campaigns that have led the market rather than followed it. Follow these tips for a successful rebrand.
- [How To Create A Winning Brand Development Strategy.](https://www.smashbrand.com/articles/brand-development-strategy/) - Creating a brand development strategy demands a comprehensive and systematic process. This guide teaches the winning formula and provides tips for each step.
- [The Truth About "Smart Packaging" For CPG Brands.](https://www.smashbrand.com/articles/smart-packaging/) - Is smart packaging a "smart" investment for CPG brands? How do you best integrate it into your design? Learn more about connected packaging for consumer goods.
- [How to Choose a Package Design Firm.](https://www.smashbrand.com/articles/how-to-choose-a-package-design-firm/) - Consumers have millions of choices in the retail battlefield, and selecting the right packaging design team is critical to the success of your product.
- [Crafting The Right Product Positioning Statement.](https://www.smashbrand.com/articles/product-positioning-statement/) - Learn how to craft a winning product positioning statement that stands out and discover the key steps involved in developing an effective positioning statement.
- [Practical Target Packaging Design for Modern CPG Brands.](https://www.smashbrand.com/articles/target-packaging-design/) - Discover how to create high-performing Target packaging design that drives sales, aligns with consumer behavior, and meets sustainability goals.
- [Packaging Design For Wellness Brands That Feel Trustworthy.](https://www.smashbrand.com/articles/packaging-design-for-wellness-brands/) - Packaging design for wellness brands that earn trust, drive trial, and hold up in daily life. Learn what signals shoppers read and why most brands miss them.
- [Packaging Design Strategies For Protein Bar Brands.](https://www.smashbrand.com/articles/packaging-design-for-protein-bars/) - Data-driven packaging design for protein bars that boosts velocity, improves purchase intent, and wins at shelf with proven performance strategies.
- [Bathroom Product Packaging Rules Your Competitors Don’t Know Yet](https://www.smashbrand.com/articles/bathroom-product-packaging-design/) - Unlock the essentials of bathroom product packaging. Learn the rules, avoid costly mistakes, and build packaging that converts shoppers and beats competitors.
- [8 Retail & Online Brand Growth Strategies](https://www.smashbrand.com/articles/8-brand-strategies-for-retail-and-online-growth/) - Growing your brand can seem like a mystery box with more questions than answers. Here are our top brand growth strategies that work and show measurable results.
- [Inside P&G’s Category Premiumization Strategy with Tide Evo](https://www.smashbrand.com/articles/inside-pgs-category-premiumization-strategy-with-tide-evo/) - When a launch shows up like this at retail, it’s not subtle. Massive front-of-aisle display. Heavy media support. Premium price per wash. This isn’t a line extension. It’s a margin play. What stands out most is the restraint on the pack. For a legacy CPG brand known for crowded communication, this execution is disciplined. The
- [A Product Positioning Template That Increases Performance.](https://www.smashbrand.com/articles/product-positioning-template/) - A step-by-step product positioning template that maximize the chances of success and distinguishes your product and brand, making it an industry leader.
- [How to Conduct Effective Brand Naming Research?](https://www.smashbrand.com/articles/brand-naming-research/) - Learn the art of Brand Naming Research and understand the critical steps and common pitfalls to avoid during the brand naming research phase.
- [How Smart Packaging Helps Brands Win in Lowe’s Cleaning Aisle](https://www.smashbrand.com/articles/how-smart-packaging-helps-brands-win-in-lowes-cleaning-aisle/) - Shopping the specialty cleaner aisle looks straightforward until you actually try to do it. Once you’re standing there, you realize how much work the shelf is asking you to do.
- [An Complete Brand Positioning Template to Maximize Equity.](https://www.smashbrand.com/articles/brand-positioning-template/) - Discover a compelling brand positioning template that maximizes brand equity and shapes consumer perception for maximum reach. Learn the secret steps involved.
- [Effective Consumer Targeting Tactics Every CPG Brand Needs.](https://www.smashbrand.com/articles/consumer-targeting/) - Discover consumer targeting tactics that every CPG brand needs to succeed. Learn different types of consumer targeting strategies for maximizing impact.
- [A "Smart" Rebranding Timeline to Maximize Results.](https://www.smashbrand.com/articles/rebranding-timeline/) - Discover the art of formulating an effective rebranding timeline for maximizing the success of your brand transformation journey and how to time each step.
- [Club Store Packaging Considerations To Elevate Brand Equity.](https://www.smashbrand.com/articles/club-store-packaging/) - Learn the ins and outs of club store packaging to boost brand equity, generate more sales, and make your products perform better in club stores like Costco.
- [A Product Positioning Framework That Wins In Retail.](https://www.smashbrand.com/articles/product-positioning-framework/) - Discover a proven product positioning framework that guarantees sales performance, boosts growth, enhances product differentiation, and attracts customers.
- [Brand Positioning Components To Amplify Your Strategy.](https://www.smashbrand.com/articles/brand-positioning-components/) - Learn about the essential brand positioning components to uniquely position your brand in the target market and enhance your equity and market share.
- [HTML 5 Explained......Quickly](https://www.smashbrand.com/articles/html-5-explained-quickly/) - HTML 5 is here! It has loads more syntactic features than the previous HTML incarnations. Here is what it is all about in a nutshell. Let's go.
- [Packaging Design For Garden Products Built to Win on Shelf.](https://www.smashbrand.com/articles/packaging-design-for-garden-products/) - Learn how packaging design for garden products drives shelf choice, reduces shopper doubt, and boosts sales with data-backed best practices.
- [The 3 Most Important Elements of Label Design.](https://www.smashbrand.com/articles/the-3-most-important-elements-of-label-design/) - The most successful product labels have an intent behind them. Here are 3 of the most important elements of effective label design.
- [The Ultimate Guide to New Brand Development.](https://www.smashbrand.com/articles/new-brand-development/) - Discover the secrets of new brand development and understand the basics of building a foolproof strategy for a new brand and Learn how to measure success.
- [How Retail Consumer Targeting Drives Faster Wins.](https://www.smashbrand.com/articles/retail-consumer-targeting/) - Retail consumer targeting is the key to connecting with shoppers, boosting sales, and building loyalty. Ready to unlock your brand's retail potential? Read on!
- [The In-Store Display Shows How to Keep a Legacy Brand Thriving](https://www.smashbrand.com/articles/the-in-store-display-shows-how-to-keep-a-legacy-brand-thriving/) - We break down how smart visual design and brand modernization keep Old El Paso relevant and retail-ready. What’s a legacy brand you think needs a packaging refresh?
- [How To Create A Brand Repositioning Strategy.](https://www.smashbrand.com/articles/brand-repositioning-strategy/) - Learn the art of building an effective brand repositioning strategy. Discover the common challenges and risks involved when developing a repositioning strategy.
- [DTC Packaging Design That Drives Sales and Loyalty.](https://www.smashbrand.com/articles/dtc-packaging-design/) - Discover how strategic DTC packaging design drives loyalty, boosts retention, and turns unboxing into a powerful sales and branding tool.
- [Consumer Demand for Sustainable Packaging Is On The Rise.](https://www.smashbrand.com/articles/consumer-demand-for-sustainable-packaging-is-on-the-rise/) - Consumer demand for sustainable packaging is on the rise. Learn what that means for your brand and how to implement eco-friendly packaging that consumers want.
- [How-To Effectively Conduct Brand Positioning Research.](https://www.smashbrand.com/articles/brand-positioning-research/) - Learn the key steps to conducting effective brand positioning research and discover companies' common mistakes when studying the market.
- [CPG Product Line Stretching For Increased Market Share.](https://www.smashbrand.com/articles/product-line-stretching/) - Discover how product line stretching drives growth, boosts brand equity, and expands market reach without diluting your core offering.
- [How To Create An Effective Product Naming Framework.](https://www.smashbrand.com/articles/product-naming-framework/) - A product naming framework is the best way to encourage creativity yet create boundaries to work within. This how to guide teaches you everything you must know.
- [The Ultimate Guide To Successful Product Renaming.](https://www.smashbrand.com/articles/product-renaming/) - Our team has put together a complete framework for how to engage in product renaming. This article teaches you the what, why, and how of this strategic process.
- [Why CPG Brands Should Take An Omnichannel Approach, not DTC.](https://www.smashbrand.com/articles/cpg-omnichannel/) - Companies looking to turn a profit can no longer depend on the D2C model. Consumer brands now require a CPG omnichannel approach. Here's what you need to know.
- [A Complete Guide To Brand Name Development.](https://www.smashbrand.com/articles/brand-name-development/) - Discover the complete process of brand name development. Learn the ins and outs of developing a successful brand name that resonates with the target audience.
- [Website Design Comparison Guide: MODx Versus WordPress.](https://www.smashbrand.com/articles/modx-versus-wordpress/) - It is important to understand the differences between MODx and Wordpress so that you can create the best websites for your clients and for your own portfolio.
- [How To Perform An Effective Brand Assessment.](https://www.smashbrand.com/articles/brand-assessment/) - In this guide, you will learn how to conduct an effective brand assessment that will help you fully prepare for the audit process and brand strategy.
- [Everything You Need To Know About Brand Understanding.](https://www.smashbrand.com/articles/brand-understanding/) - In this guide to brand understanding, we unpack all of the important aspects you need to understand about your company to improve brand performance.
- [The Best Box Packaging Design Ideas For 2024.](https://www.smashbrand.com/articles/box-packaging-design-ideas/) - Learn the recent trends and strategies for creating winning products in this complete guide where we discuss the best box packaging design ideas for 2024.
- [4 Habits for Staying on Top of Web Design.](https://www.smashbrand.com/articles/4-habits-for-staying-on-top-of-web-design/) - We ain't gonna lie; Web design is a competitive racket. If you want to say ahead of the game, you have to keep those brain tools sharp. Here's how we do it.
- [Branding 101 for Start-Ups](https://www.smashbrand.com/articles/branding-101-for-start-ups/) - Every great brand has an instantly identifiable symbol. Once you've thought of your own crisp, clean identifier, you'll be on your way.
- [12 Packaging Design Trends Brands Can’t Ignore Right Now.](https://www.smashbrand.com/articles/packaging-design-trends/) - Discover the top packaging design trends driving shelf impact and sales. Stay ahead with bold, consumer-driven strategies that perform.
- [CPG Packaging Trends Shaping Brand Success in 2026.](https://www.smashbrand.com/articles/cpg-packaging-trends/) - Discover the most effective CPG packaging trends in 2026 to stay ahead of your competitors. From sustainability to innovation, explore these trends. Read on!
- [Specialty retail product development strategies for 2026.](https://www.smashbrand.com/articles/specialty-retail-product-development/) - Learn the basics of specialty retail product development strategy and understand the steps to build an impactful strategy to achieve maximum results.
- [How the Millennial Mindset Influences Packaging Design.](https://www.smashbrand.com/articles/how-the-millennial-mindset-influences-packaging-design/) - Millennials are a hot demographic, but addressing their needs in packaging design requires understanding their motivations and what drives purchasing behaviors.
- [How To Create An Impactful Brand Positioning Chart.](https://www.smashbrand.com/articles/brand-positioning-chart/) - Discover the basics of a compelling brand positioning chart and understand how to use it to effectively position your brand in the target market.
- [Analysis of an Effective Brand Positioning Process.](https://www.smashbrand.com/articles/brand-positioning-process/) - Discover the essential elements of the brand positioning process. Learn how to craft, implement, and communicate it correctly in marketing and package design.
- [How to Write a Brand Promise You Can Keep.](https://www.smashbrand.com/articles/how-to-write-a-brand-promise-you-can-keep/) - Your brand promise is more than just a mission statement. It’s the defining factor in whether or not customers trust you. Learn how to write a brand promise.
- [A Comprehensive Guide To Electronics Packaging Design.](https://www.smashbrand.com/articles/electronics-packaging-design/) - Electronics are in greater demand than ever before, and with demand comes competition. Your electronics packaging design must stand and capture attention.
- [Winning at Retail: An In-Depth Look at Retail Execution.](https://www.smashbrand.com/articles/retail-execution/) - Discover how to improve your retail execution strategy and how it can help CPG brands drive revenue growth while enhancing retailer relationships. Learn more!
- [3 Business Lessons Learned from Paper Airplanes.](https://www.smashbrand.com/articles/3-business-lessons-learned-from-paper-airplanes/) - To get it to fly you need technical proficiency, gumption, weirdness and, yes, team work. The same goes for practically any enterprise — even design.
- [What Is Brand Repositioning, And Why Does It Matter?](https://www.smashbrand.com/articles/what-is-brand-repositioning/) - Understand what is brand repositioning and why does it matter for CPG brands? Learn the role of brand repositioning in marketing and enhancing market share.
- [A Comprehensive Guide To The Brand Positioning Model.](https://www.smashbrand.com/articles/brand-positioning-model/) - Discover the importance of a brand positioning model in shaping consumer perception and how it sets your brand apart. Explore different model types.
- [The Smart Approach to Packaging Redesign.](https://www.smashbrand.com/articles/packaging-redesign/) - Want to know the keys to a successful packaging redesign? That's precisely what we will cover in this complete guide, where we teach you the necessary steps.
- [The Ultimate Guide To Retail Packaging Design.](https://www.smashbrand.com/articles/retail-packaging-design/) - A must-read for any brand hoping to compete on retail shelves. The ultimate guide to retail packaging design goes deep into strategy, trends, testing, and more!
- [Budweiser Really Is King (Miller Fans Can Now Go Home)](https://www.smashbrand.com/articles/budweiser-really-is-king-miller-fans-can-now-go-home/) - Budweiser Really Is King The Anheuser-Busch party line packaging design is hip and trendy exactly what cool customers are looking for in a fine American brew.
- [The Ultimate Guide To Successful Rebranding.](https://www.smashbrand.com/articles/rebranding/) - Our team of branding experts has put together a comprehensive resource on rebranding to help you understand everything necessary for a successful relaunch.
- [How Visual Cues Impact Purchase Intent.](https://www.smashbrand.com/articles/visual-cues-on-purchase-intent/) - Discover how visual cues in packaging influence purchase intent and learn how to design packaging that drives sales and boosts consumer engagement.
- [Pet Care Product Packaging for Increased Market Share.](https://www.smashbrand.com/articles/pet-care-product-packaging/) - Discover the 4-phase pet care product packaging design process, including insight mapping, prototyping, validation, and team alignment, to enhance shelf impact.
- [Why a Pallet Packaging Design Fails and How to Get It Right.](https://www.smashbrand.com/articles/pallet-packaging-design/) - Discover the secrets of pallet packaging design and understand why most of them fail. Learn the art of designing highly converting pallet packagings.
- [How To Develop A Dog Food Packaging Design That Converts.](https://www.smashbrand.com/articles/dog-food-packaging-design/) - Data-driven dog food packaging design that educates, differentiates, and sells. Learn proven strategies to win over pet owners’ hearts and secure shelf space.
- [How To Create A Shelf-Ready Animal Packaging Design.](https://www.smashbrand.com/articles/animal-packaging-design/) - Discover how to create high-performing animal packaging design that drives sales, connects with pet owners, and stands out across retail and digital shelves.
- [How Strategic Ecommerce Packaging Design Fuels Growth.](https://www.smashbrand.com/articles/ecommerce-packaging-design/) - Discover how strategic ecommerce packaging design drives growth, boosts retention, and elevates brand impact across every customer touchpoint. Read on to learn.
- [CPG Brand Strategies For Better Store Performance.](https://www.smashbrand.com/articles/cpg-brand-strategies/) - Looking for innovative and unique CPG brand strategies? This article discusses includes brand & marketing strategies to grow your in-store and online sales.
- [How To Ask The Right Brand Development Questions.](https://www.smashbrand.com/articles/brand-development-questions/) - What are the right brand development questions before formulating an effective strategy? This guide explains everything in detail with proper examples.
- [Your How-to Guide for Choosing the Right Packaging Material.](https://www.smashbrand.com/articles/your-how-to-guide-for-choosing-the-right-packaging-material/) - The type of material your product uses for retail packaging design is a important part of your overarching brand statement.
- [Design mistakes: Yes, I See Your Logo, I Just Don't Get It.](https://www.smashbrand.com/articles/yes-i-see-your-logo-i-just-dont-get-it/) - In this brand owner guide, we discuss the top four logo design mistakes to avoid. Don't let your logo humiliate you or your brand.
- [Why Your Packaging Shouldn't Be Lost in Translation.](https://www.smashbrand.com/articles/why-your-packaging-shouldnt-be-lost-in-translation/) - Whatever your product is, your packaging design needs to define its contents accurately and clearly, otherwise your customers may never trust you again.
- [Why Good Packaging Design is Not Cheap.](https://www.smashbrand.com/articles/why-good-packaging-design-is-not-cheap/) - Cheap gets you average, and average is not awesome. Far too many people think they shouldn’t have to pay good money for a good design.
- [When Stupid Practical Things Get in the Way of Your Perfect Design](https://www.smashbrand.com/articles/when-stupid-practical-things-get-in-the-way-of-your-perfect-design/) - The idea that form follows function is one of the most essential design mantras of modern drink design.
- [What You Can Learn About Branding from Beavers.](https://www.smashbrand.com/articles/what-you-can-learn-about-branding-from-beavers/) - Oregon State University worked with Nike to redesign their logo and develop a whole, across the board rebrand. Learn about Branding
- [What to Ask Your Packaging Design Company.](https://www.smashbrand.com/articles/what-to-ask-your-packaging-design-company/) - Here's our list of top questions that you should ask any packaging design company before you hire them. Follow these tips and you will end up with a great hire.
- [What Makes Some Packaging Designers Stand Out.](https://www.smashbrand.com/articles/what-makes-some-packaging-designers-stand-out/) - Effective packaging designers have an almost supernatural ability to hypnotize the shopper away from trusted brands in 30 seconds or less.
- [Three Things Your Food Labels Absolutely Need.](https://www.smashbrand.com/articles/three-things-your-food-labels-absolutely-need/) - With all of the decisions you'll have to make regarding your food labels and its packaging, these tips will make decision-making easier for your brand.
- [The Seven Cardinal Sins of Package Design.](https://www.smashbrand.com/articles/the-seven-cardinal-sins-of-package-design/) - CPG Guide: The Seven Cardinal Sins of Package Design - Ensure your brand stays away from these unquestionably despicable package design practices.
- [The Last 4 Reasons Your Label Is Boring.](https://www.smashbrand.com/articles/the-last-4-reasons-your-label-is-boring/) - You want it to become an iconic symbol of our generation! Well, here are an additional four labeling categories you need to dial in on your label design.
- [The Importance of CPG Brand Recall.](https://www.smashbrand.com/articles/the-importance-of-cpg-brand-recall/) - Learn the importance of brand recall in CPG market. This article covers different ways that your brand can increase customer retention and line extension.
- [Successful Packaging Design Isnt  a Commodity](https://www.smashbrand.com/articles/successful-packaging-design-isnt-a-commodity/) - Proper packaging design research strategies could make the difference between a pretty package and a package that sells.
- [Soras Message to You - Package Well and Prosper.](https://www.smashbrand.com/articles/soras-message-to-you-package-well-and-prosper/) - Package Well and Prosper can have disastrous environmental consequences and it annoys the consumer. However, the packaging paradigm isn’t as simple...
- [Owners Guide: Signs Your Product Really Needs a Rebrand.](https://www.smashbrand.com/articles/signs-your-product-really-needs-a-rebrand/) - This article provides critical warning signs, telling you that your product needs a rebrand. Learn what our agency has found to be the most important reasons.
- [Saying Goodbye too Soon — A (pseudo) Case Study of Syrup Packaging](https://www.smashbrand.com/articles/saying-goodbye-too-soon-a-pseudo-case-study-of-syrup-packaging/) - Packaging design can be as important to consumer experience and expectation as the product itself, and that package design research is vital to success.
- [The Opportunities & Risks of Refill Packaging.](https://www.smashbrand.com/articles/refill-packaging/) - There are opportunities to switch from single-use to refill packaging. But is it right for your brand? Understand the risks and rewards of refillable products.
- [Sustainable Packaging: Reduce, Reuse, Recycle, and Save.](https://www.smashbrand.com/articles/reduce-reuse-recycle-and-save/) - So, what makes the perfect, sustainable product package design? Here's everything you must consider when making a sustainable shift with your product packaging.
- [Proper Workflow in Multimedia & Design Projects.](https://www.smashbrand.com/articles/proper-workflow-in-multimedia-design-projects/) - We show you how to setup a proper design studio workflow to achieve maximum efficiency and client satisfaction. Proper Workflow in Multimedia & Design Projects
- [Post-COVID Packaging and Other Consumer Megatrends.](https://www.smashbrand.com/articles/post-covid-packaging-and-other-consumer-megatrends/) - More than ever, customers look for hygienic packaging, sustainability, and direct-to-consumer packaging solutions amid COVID-19 concerns.
- [Photoshop Doesn't Make You a Designer.](https://www.smashbrand.com/articles/photoshop-doesnt-make-you-a-designer/) - So, you think you’ve mastered the nuances of Photoshop. You clearly have what it takes to be a top tier graphic designer, right? Well maybe not....
- [Packaging that Doubles as an Accessory](https://www.smashbrand.com/articles/packaging-that-doubles-as-an-accessory/) - Taking a cue from James Bond, reusable packaging for beauty products is now apparently playing double agent in the form of multi-use containers.
- [Packaging Design Testing: It’s a Big Deal.](https://www.smashbrand.com/articles/packaging-design-testing-its-a-big-deal/) - How do you know if your designs resonate with consumers? Ask them! Packaging design testing provides valuable insights into your design choices.
- [Packaging Design Needs to Do More than Look Good](https://www.smashbrand.com/articles/packaging-design-needs-to-do-more-than-look-good/) - Packaging Designmay seem like almost an afterthought, but it is nearly as important as the product itself when it comes to connecting with the customer.
- [Impactful Packaging Design For Pet Brands That Enhance Market Growth.](https://www.smashbrand.com/articles/packaging-design-for-pet-brands/) - The pet category is a crowded and noisy set. Here we look at making your packaging stand out across grocery, discount, warehouse, and pet stores.
- [Packaging Design 101: Don't Assume Anything.](https://www.smashbrand.com/articles/packaging-design-101-dont-assume-anything/) - To make sure the design you deliver the client will meet all of their hopes and dreams, here are a few things to keep in mind during that first kick off call.
- [Package Design Conference 2013 - We Invade San Francisco](https://www.smashbrand.com/articles/package-design-conference-2013-we-invade-san-francisco/) - The SmashBrand team will be heading out to San Francisco to attend the 2013 Package Design Conference.
- [Our Top 5 Design Industry Publication Picks.](https://www.smashbrand.com/articles/our-top-5-design-industry-publication-picks/) - We strongly advise you to check out these publications. Whether you're a fancy-free freelancer, working for a big design they contain wealth of information.
- [Here's Why One Man's Trash Is Another Man's Wine Rack.](https://www.smashbrand.com/articles/one-mans-trash-is-another-mans-wine-rack/) - The goal of any good package designer is to create a package that is unique, functional, and protective. Let's explore packaging preference in more detail.
- [Old Packaging Can and Should Learn New Tricks.](https://www.smashbrand.com/articles/old-packaging-can-and-should-learn-new-tricks/) - Your Old Packaging needs to catch up with the times. If you don't, you’ll miss out on a population that is sprinting into the future.
- [Minimalist Logo Design: When Simplicity Is The Right Choice.](https://www.smashbrand.com/articles/minimalist-logo-design/) - Reviewed hundreds of minimalist logo design examples only to be even more confused? We get it. This article teaches you how to create a design that performs.
- [Bigger Isn't Better: How Packaging for Samples Can Give Your Brand a Boost.](https://www.smashbrand.com/articles/how-packaging-for-samples-can-give-your-brand-a-boost/) - As variety becomes a new shopping priority for consumers, brands can set themselves apart by providing new options for customers to try their products.
- [How 3D Printing Will Change The Packaging Design Industry](https://www.smashbrand.com/articles/how-3d-printing-will-change-the-packaging-design-industry/) - 3D printing is actually becoming very accessible. It's now possible to fashion a prototype of your latest package design using a 3D printer on your desk.
- [Hillary’s Campaign Logo: Design Fail?](https://www.smashbrand.com/articles/hillarys-campaign-logo-design-fail/) - As if running for president on a first-name basis weren’t controversial enough, now Hillary is generating a ruckus over her campaign logo.
- [Grrrr…Making Your Packaging Appeal to the Modern Male](https://www.smashbrand.com/articles/grrrrmaking-your-packaging-appeal-to-the-modern-male/) - What's the secret behind appealing packaging for men? Aside from making it smell like bacon and having pictures of rugged terrain, these tips work, too.
- [Give Your Brand a Refresh By Insulting the Public?](https://www.smashbrand.com/articles/give-your-brand-a-refresh-by-insulting-the-public/) - Have you caused an uproar with your scandalous marketing? If so, will aggressively defending it yield dividends?
- [Gen Alpha Packaging Design: How To Target The Younger Generation.](https://www.smashbrand.com/articles/gen-alpha-packaging-design/) - Learn how to target the next generation with a parent-approved Gen Alpha packaging design and successful CPG brand case studies to support these findings.
- [FMCG Innovations: Emerging Trends for Brand Performance.](https://www.smashbrand.com/articles/fmcg-innovations/) - Discover and understand the latest FMCG innovations to help your brand keep pace and capture more market share in this highly evolving industry. Find out more.
- [Eye for an Eye Part 1 – Dealing with Brand Thieves](https://www.smashbrand.com/articles/eye-for-an-eye-part-1-dealing-with-brand-thieves/) - Different sized organizations handle brand identity theft in different ways. But what do you do if you're a small business?
- [Don’t Make My Computer Look Like a $5 Brown Bag Special.](https://www.smashbrand.com/articles/dont-make-my-computer-look-like-a-5-brown-bag-special/) - Why is the packaging for big luxury items so unbelievably dull? Do manufacturers want their branded packaging to be used for dog beds and homeless encampments?
- [Don't Be Like Jimmy - Don't Crowdsource Designs.](https://www.smashbrand.com/articles/dont-be-like-jimmy-dont-crowdsource-designs/) - Crowdsource designs usually result in poor quality work because the prize stakes are considerably lower monetarily and in terms of prestige-Don't be like Jimmy!
- [Designing the Perfect Package - No, Not 36-24-36](https://www.smashbrand.com/articles/designing-the-perfect-package-no-not-36-24-36/) - When creating packaging concepts that “leap outside the box,” there are several packaging design rules which must be observed.Designing the Perfect Package
- [How Data-Driven Package Design Mitigates The Risks of Rebranding and Boosts ROI.](https://www.smashbrand.com/articles/data-driven-cpg-package-design-boost-roi/) - Rebranding your CPG or FMCG’s package design is a big risk. Discover how the right data-driven approach enables you to make better decisions and boost ROI.
- [How to Elevate Performance with a Company Repositioning Strategy.](https://www.smashbrand.com/articles/company-repositioning/) - Understand the entire process of company repositioning and follow the guidelines to develop a successful repositioning strategy for your brand.
- [Clients Guide To Brand Identity vs. Logo](https://www.smashbrand.com/articles/clients-guide-to-brand-identity-vs-logo/) - We shudder politely whenever we hear someone use the terms “brand” and “logo." In this article you will learn how brand identity is different from your logo.
- [5 Branding Tips for Newbies](https://www.smashbrand.com/articles/branding-tips/) - Ready to jump into the branding deep end without your water wings? These five tips can help you get started.
- [Branding and packaging design tactics to boost CPG brand awareness.](https://www.smashbrand.com/articles/branding-and-packaging/) - Launching a new product, brand, or category? These branding and packaging design tactics will help you become an industry leader and stand out in the market.
- [Brand Strategy: You Should Have Paid Attention in Math Class](https://www.smashbrand.com/articles/brand-strategy-you-should-have-paid-attention-in-math-class/) - You Should Have Paid Attention in Math Class Apart from designing a package that is pleasing to the eye and durable enough to protect its contents,
- [Brand Strategy: What Makes You So Special?](https://www.smashbrand.com/articles/brand-strategy-what-makes-you-so-special/) - What qualities must a package designer have in order to be great? We'll explore the characteristics that make up great packaging designers in this article.
- [How To Effectively Approach The Brand Development Process.](https://www.smashbrand.com/articles/brand-development-process/) - The brand development process is a crucial strategy for enhancing and growing a brand's presence in the market. It's how you identify a brand's distinct positioning.
- [What a Real Brand Activation Toolkit Looks Like.](https://www.smashbrand.com/articles/brand-activation-toolkit/) - Discover what a brand activation toolkit is, what it includes, and how it helps CPG brands win on the shelf, online, and in-market with consistency and speed.
- [6 Ways for Startups to Get Away with Self-Made Labeling.](https://www.smashbrand.com/articles/6-ways-for-startups-to-get-away-with-self-made-labeling/) - If you find yourself at the helm of a startup business thinking about homemade or in-house label design, it's important to keep a few things in mind.
- [5 Signs You Need to Fire Your Logo Designer.](https://www.smashbrand.com/articles/5-signs-you-need-to-fire-your-logo-designer/) - If you’ve hired a logo designer that has done any of the following five things, then have his Aveo towed from your premises immediately.
- [4 Packaging Standbys that Might Be Going Bye-Bye](https://www.smashbrand.com/articles/4-packaging-standbys-that-might-be-going-bye-bye/) - We all thought that pagers were here to stay. Here are some packaging designs we were also wrong about.
- [Designers Guide: 4 Must-try Package Design Programs.](https://www.smashbrand.com/articles/4-must-try-package-design-programs/) - There is a package design program for nearly every level of package designer. Here are the top four we recommend.
- [3 More Reasons Your Label Is Boring to Customers.](https://www.smashbrand.com/articles/3-more-reasons-your-label-is-boring-to-customers/) - Consumers have a short attention span which forces you to change your product's label more often than you your socks. Does your label design need a makeover?
- [A Timeless Approach to Modern Packaging Design.](https://www.smashbrand.com/articles/modern-packaging-design/) - Modern packaging design is not one size fits all. Learn why modern has various meanings to consumers and how to find the perfect modern packaging approach.
- [Improve Your Brand Strategy With FMCG Market Research.](https://www.smashbrand.com/articles/fmcg-market-research/) - Brands that blindly enter markets are destined to fail. In retail and online, FMCG market research enables brands to create a performance-ready brand strategy.
- [When to Use Secondary Packaging as Your Sellable Unit.](https://www.smashbrand.com/articles/when-to-use-secondary-packaging-as-your-sellable-unit/) - Learn when to use secondary packaging as your sellable unit to protect products, boost shelf impact, and meet retail and fulfillment requirements.
- [Flexography vs. Lithography vs. Digital Printing: A Primer on Commercial Printing](https://www.smashbrand.com/articles/flexography-vs-lithography-vs-digital-printing-a-primer-on-commercial-printing/) - Who’s Flexo? What’s a Litho? Here we explain the different printing methods available to CPG brand owners.
- [10 Of The Most Transformative Rebranding Examples.](https://www.smashbrand.com/articles/rebranding-examples/) - More than inspiration, we've identified the key takeaways from some of the best rebranding examples for the past several decades.
- [How To Create A Rebranding Rollout Plan.](https://www.smashbrand.com/articles/rebranding-rollout-plan/) - How you launch a new identity is just as important as the rebrand. This complete guide teaches you everything you must know to create a rebranding rollout plan.
- [5 Factors Consumers Consider When Choosing Your Product.](https://www.smashbrand.com/articles/5-factors-consumers-consider-when-choosing-your-product/) - Customer habits are predictable and yet weird and illogical. Here are five factors that play a huge role in how a consumer will view a product.
- [Ten Risks Of Rebranding And How To Address Them.](https://www.smashbrand.com/articles/risks-of-rebranding/) - Every opportunity comes with some risk. This article will teach you how to mitigate the risks of rebranding to ensure your brand has a successful launch.
- [How To Create A Profitable FMCG Pricing Strategy.](https://www.smashbrand.com/articles/fmcg-pricing-strategy/) - In this article you will learn the ins and outs of how to create your FMCG pricing strategy. Understand the many strategies and see case studies of FMCG brands.
- [24 Critical Rebranding Questions You Must Ask.](https://www.smashbrand.com/articles/rebranding-questions/) - We've compiled a comprehensive list of the most important rebranding questions you must ask before and during the overhaul: This list is your go-to guide.
- [A Complete List of Rebranding Survey Questions.](https://www.smashbrand.com/articles/rebranding-survey-questions/) - When developing a new brand strategy, ask these rebranding survey questions to maximize rebranding efforts and avoid common pitfalls. Learn more in this guide.
- [Boxed Wine Brands That Get It Right (and Wrong)](https://www.smashbrand.com/articles/boxed-wine-brands-that-get-it-right-and-wrong/)
- [3 Examples of Packaging Redesign Gone Horribly Wrong.](https://www.smashbrand.com/articles/3-examples-of-packaging-redesign-gone-horribly-wrong/) - When considering a packaging redesign, brands should use smart market research and skilled packaging designers to get the best bang for their branding bucks.
- [The Worst Rebranding Examples Of All Time.](https://www.smashbrand.com/articles/worst-rebranding/) - Learn about the worst rebranding examples in the history that was supposed to uplift the brand's performance. Understand the main reasons behind their failure.
- [A Comprehensive List Of Product Naming Strategies.](https://www.smashbrand.com/articles/product-naming-strategies/) - This is a must-read guide for any company in naming a product. Discover and review the possible product naming strategies available for CPG brands.
- [The Complete Guide To FMCG Branding For Retail Performance.](https://www.smashbrand.com/articles/fmcg-branding/) - In this article on FMCG branding, discover the nuances in branding for fast-moving consumer goods and the steps a company must take to compete on the shelf.
- [This Is How You Create A Brand Positioning Matrix.](https://www.smashbrand.com/articles/brand-positioning-matrix/) - Learn the art of building an effective brand positioning matrix to inform your brand positioning strategy and dominate the market with your own product.
- [Acai The Superfruit of Marketing.](https://www.smashbrand.com/articles/acai-the-superfruit-of-marketing/) - Looking to build a brand around acai? This article helps you understand the origins of this superfruit and acai marketing strategies that work today.
- [5 Steps to Take for a Successful Rebranding Campaign.](https://www.smashbrand.com/articles/5-steps-to-take-for-a-successful-rebranding-campaign/) - This guide to creating a rebranding campaign will teach you the five steps to change your brand image and capture more market share from the competition.
- [How To Create A Tea Packaging Design That Wins On-Shelf.](https://www.smashbrand.com/articles/tea-packaging-design/) - Tea packaging design requires a strategic approach to packaging, design elements, and sales copoy. This article shows you how to create a winning tea design.
- [Rebranding Package Designs That Win On Retail Shelves.](https://www.smashbrand.com/articles/rebranding-package-designs/) - Rebranding package designs requires in-depth research, strategic goals, and impactful design. Learn how updating package designs helps brands stand out.
- [Packaging Design for Kids](https://www.smashbrand.com/articles/packaging-design-for-kids/) - Is it a spaceship? A police car? A fortress? A My Little Pony? Possibly, but, moreover, it’s the packaging design for kids that makes your product stand out.
- [Boomer, Meet Zoomer: Packaging Design for Generation Z.](https://www.smashbrand.com/articles/boomer-meet-zoomer-packaging-design-for-generation-z/) - Generation Z is now into adulthood and bringing substantial spending power with them. How can CPG brands create a generation z packaging design? Find out how...
- [Minimalist VS Maximalist Packaging Design: Appealing To The Right Audience.](https://www.smashbrand.com/articles/minimalist-vs-maximalist-packaging-design/) - Minimalist VS Maximalist Packaging Design is a growing topic. Should you focus on simplicity or an over the top design. Let's dig in and discuss this topic.
- [<strong>Is Brand Differentiation Possible In a Crowded Market?</strong>](https://www.smashbrand.com/articles/is-brand-differentiation-possible-in-a-crowded-market/) - We all know that brand differentiation is an important goal, but how do you differentiate yourself from all the other brands on the shelf?
- [Cat Food Packaging Design Tips For Shelf-Stopping Success.](https://www.smashbrand.com/articles/cat-food-packaging-design/) - Cat food packaging design: Discover empathy-driven, data-backed pet food packaging that boosts shelf standout, extends shelf life & drives conversions.
- [Identify The Best CPG Pricing Strategy For Brand Growth.](https://www.smashbrand.com/articles/cpg-pricing-strategy/) - Master the art of CPG pricing strategy. Learn how data, consumer insights, and value perception drive profitability and market success for your brand.
- [How To Create A Premium Packaging Design That Consumers Will Love.](https://www.smashbrand.com/articles/premium-packaging-design/) - Ready to create your premium packaging design? This article provides a baseline understanding, expert concepts, and premium strategies for on-shelf performance.
- [How to Stretch Your Brand Through A Category Extension.](https://www.smashbrand.com/articles/category-extension/) - Learn how to grow your brand into new categories with confidence. Discover smart strategies for successful category extension in the CPG industry.
- [How To Build Brand Loyalty Through CPG Experience.](https://www.smashbrand.com/articles/cpg-experience/) - Proven strategies, expert insights, and game-changing techniques to elevate the CPG experience with consumers. Learn more in this how-to guide for CPG brands.
- [The Worst Rebranding Failures From The Biggest Names.](https://www.smashbrand.com/articles/rebranding-failures/) - The bigger the company, the harder they fall. Here's a look at the most painful rebranding failures from national brands we know by name.
- [An Agency's Comprehensive Guide To FMCG Retail.](https://www.smashbrand.com/articles/fmcg-retail/) - Executing in retail is more work, but the payoff is far greater than DTC. In this comprehensive guide to FMCG retail, we unpack how to perform on the shelf.
- [The Smart Way to Build a Hybrid Brand Architecture in CPG.](https://www.smashbrand.com/articles/hybrid-brand-architecture/) - Discover how hybrid brand architecture strengthens brand equity, prevents confusion, and drives CPG growth with a more innovative and scalable brand strategy.
- [CPG KPIs: A Guide For Measuring Success.](https://www.smashbrand.com/articles/cpg-kpis/) - How do you measure the success of your brand? By understanding and reporting on the most important CPG KPIs. This guide is what you must know to compete in CPG.
- [Unpacking The Various Types Of Rebranding Initiatives.](https://www.smashbrand.com/articles/types-of-rebranding/) - How do you know which types of rebranding will be best for your company? This article provides a clear understanding of each, helping you decide which is best.
- [The Strategic Choice Between a Sub Brand vs Brand Extension.](https://www.smashbrand.com/articles/sub-brand-vs-brand-extension/) - Sub brand vs brand extension: Which is right for your CPG brand? Learn the key differences, risks, and strategies to make the smartest choice. Read now.
- [11 Brand Development Examples to Learn From.](https://www.smashbrand.com/articles/brand-development-examples/) - Discover the brand development secrets from 11 successful and distinct brand development examples. Learn how these companies have developed into big brands.
- [Decoding the Disastrous Tropicana Rebrand.](https://www.smashbrand.com/articles/tropicana-rebrand/) - In this article we take a deep dive to understand the who, what, and why of the Tropicana rebrand. Learn valuable insights through this rebrand case study.
- [Ice Cream Packaging Design That Boosts Consumer Engagement](https://www.smashbrand.com/articles/ice-cream-packaging-design/) - Learn everything you must know about developing a retail-ready ice cream packaging design. This article is your A-Z guide for creating packaging that performs.
- [The Importance Of Brand Identity Development.](https://www.smashbrand.com/articles/brand-identity-development/) - There is little chance of success when you do not implement a strategic brand identity development process. This guide teaches you each step necessary to win.
- [The Ultimate Guide To Perfume Packaging Design.](https://www.smashbrand.com/articles/perfume-packaging-design/) - This guide will teach you what it takes to create a perfume packaging design that performs on ultra-competitive retail beauty product shelves: Find out how.
- [How to Kirkland-Proof Your Brand at Costco.](https://www.smashbrand.com/articles/how-to-kirkland-proof-your-brand-at-costco/) - Learn how to protect your brand from Kirkland at Costco with smart packaging strategies that drive attention, justify price, and win over warehouse shoppers.
- [Product Name Examples That Will Inspire Your Brand Strategy.](https://www.smashbrand.com/articles/product-name-examples/) - Explore a list of product naming examples that will inspire you to create a unique point of differentiation and brand identity for your company and products.
- [Strategies And Insights On How To Name Your Product.](https://www.smashbrand.com/articles/how-to-name-your-product/) - In this resource you will learn how to name your product effectively, avoiding costly mistakes that will limit your brand's recognition and product sales.
- [Why Costco Packaging Design Demands a New Playbook.](https://www.smashbrand.com/articles/costco-packaging-design/) - Data-driven Costco packaging design that drives sales, boosts shelf visibility, and builds consumer trust through tested, high-performing design.
- [A How-To Guide For Brand Repositioning.](https://www.smashbrand.com/articles/brand-repositioning/) - Brand repositioning requires significant understanding before you can begin the process. This complete guide will teach you all about repositioning a brand.
- [Packaging Design Awards & Competitions](https://www.smashbrand.com/articles/packaging-design-awards-competitions/) - A curated list of the best packaging design awards and competitions. We hope this helps other agencies, freelancers, and students submit their best work.
- [How To Create An Effective Brand Purpose](https://www.smashbrand.com/articles/brand-purpose/) - A brand purpose unifies your company across products, people, and processes. How does a company define—and stick to—a value-driving purpose?
- [The ROI of packaging: How to design CPG packs that win with consumers.](https://www.smashbrand.com/articles/cpg-fmcg-packaging-design-roi/) - If your package design isn’t optimized for consumers, you won’t see the ROI you need. Learn why a data-driven approach leads to greater market success.
- [How To Execute A Partial Rebranding Strategy.](https://www.smashbrand.com/articles/partial-rebranding/) - Discover the key steps involved in an effective partial rebranding strategy and how to execute one with maximum success. Learn when to use partial rebranding
- [Leveraging The Threads App For CPG Brands.](https://www.smashbrand.com/articles/threads-app-for-cpg-brands/) - Wondering how you can use the latest online trends to benefit your business? Here are the various uses of the Threads app for CPG brands.
- [The Most Famous Rebranding Stories Of The Last Century.](https://www.smashbrand.com/articles/famous-rebranding/) - As we will discuss in this article covering famous rebranding stores, media attention isn't always a good thing. Learn what to do and not to do with a rebrand.
- [Why Rebranding Is Essential For Growing A Business.](https://www.smashbrand.com/articles/why-rebranding/) - Discover why rebranding is key for business growth. Learn about the top reasons to rebrand, such as boosting brand perception and equity in this article
- [How Top Agencies Create Winning Brand Strategies](https://www.smashbrand.com/articles/how-top-agencies-create-winning-brand-strategies/) - There’s an art to branding. A lot of it is intangible. Defining a winning brand strategy demands a very systemic approach.
- [Coffee Packaging Design: How To Stimulate Shelf Success.](https://www.smashbrand.com/articles/coffee-packaging-design/) - Learn how to create a coffee packaging design that wins on shelf. This article teaches you strategies that will help your coffee brand stand out above the rest.
- [Why Package-First Innovation is Your Key to Market Success.](https://www.smashbrand.com/articles/package-first-cpg-innovation/) - Most CPG brands approach innovation wrong. That’s because packaging design usually comes at the very end. Learn how to flip the script for market success.
- [Market Mapping Advantages For Effective Brand Development.](https://www.smashbrand.com/articles/market-mapping-advantages/) - Want to unlock your brand's full potential? Discover these market mapping advantages that transform brand development—read on to learn more!
- [Executing On a Data-Driven Spirits Packaging Design.](https://www.smashbrand.com/articles/spirits-packaging-design/) - Discover how data-driven spirits packaging design boosts sales, builds trust, and wins on shelf through tested visuals, clarity, and consumer-proof strategy.
- [The secret to bringing brand innovations to life.](https://www.smashbrand.com/articles/the-secret-to-bringing-brand-innovations-to-life/) - Discover how data-driven strategy turns CPG brand innovations into market-winning products with guaranteed performance.
- [A Consumer-Centric Roadmap to Pet Branding.](https://www.smashbrand.com/articles/pet-branding/) - Unlock pet branding strategies: trends, channel tactics & packaging tips to captivate pet parents, boost loyalty & drive sales in the booming pet care market.
- [Boost Sales Velocity with Omnichannel Packaging Design.](https://www.smashbrand.com/articles/omnichannel-packaging-design/) - Discover how omnichannel packaging design drives sales, builds brand trust, and wins in retail, DTC, and ecommerce with SmashBrand’s proven process.
- [Why a Packaging Design For Durable Goods will fail on Shelves.](https://www.smashbrand.com/articles/packaging-design-for-durable-goods/) - Discover why most packaging design for durable goods fails and how to fix it with strategic, data-driven design that builds trust and drives trial.
- [The CPG Innovation Process for Building Winning Products](https://www.smashbrand.com/articles/cpg-innovation/) - Discover a proven CPG innovation process that drives market share through data-backed product development, packaging, testing, and brand strategy.
- [Winning the Shelf War with Smarter Category Positioning.](https://www.smashbrand.com/articles/category-positioning/) - Unlock smarter category positioning strategies to win shelf space, boost purchase intent, and outmaneuver competitors in your product category. Read now.
- [Branding Cleaning Products To Drive Consumer Action.](https://www.smashbrand.com/articles/branding-cleaning-products/) - Learn how to build a foolproof strategy for branding cleaning products with packaging and messaging that win trust, stand out, and drive consumer action.
- [What Is Brand Positioning? Definition, Strategies, Examples](https://www.smashbrand.com/articles/what-is-brand-positioning/) - What is brand positioning? How does it work, and what are the different types of strategies companies use to distinguish their brand and product in the market?
- [Don't Guess Your Way To An Assortment Strategy.](https://www.smashbrand.com/articles/dont-guess-your-way-to-an-assortment-strategy/) - Stop! Don’t gamble with guesswork. Learn how a data-driven assortment strategy builds clarity, boosts sales, and ensures every SKU earns its place.
- [Winning Walmart Packaging Design Starts with this Strategy.](https://www.smashbrand.com/articles/walmart-packaging-design/) - Master Walmart packaging design with data-driven tactics that drive shelf impact, shopper clarity, and retail compliance. Learn what truly wins in-store.
- [Why Performance Marketing is Not Positioning.](https://www.smashbrand.com/articles/why-performance-marketing-is-not-positioning/) - Learn why performance marketing isn’t brand positioning and how a clear, consumer-driven strategy drives lasting growth beyond the click.
- [How Not to be a Cracker Barrel.](https://www.smashbrand.com/articles/how-not-to-be-a-cracker-barrel/) - Avoid costly rebrand mistakes. Learn how to evolve your CPG brand without losing buyers using data-driven testing and consumer-validated design.
- [Product Packaging Guide: Glass vs. Plastic Packaging.](https://www.smashbrand.com/articles/product-packaging-glass-vs-plastic/) - Each has its own strengths – weight advantage; endurance; ability to break apart into potentially lethal shards – but who will emerge victorious?
- [Understanding The Process Of Strategic Brand Development.](https://www.smashbrand.com/articles/strategic-brand-development/) - Strategic brand development isn't easy. There are numerous steps in the process, many of which brands do not take, but not you after reading this article.
- [CPG product repositioning guide.](https://www.smashbrand.com/articles/cpg-product-repositioning-guide-market-lift/) - Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
- [Syrup: Understanding An American Breakfast Staple](https://www.smashbrand.com/articles/syrup-understanding-an-american-breakfast-staple/)
- [What Exactly Is The Brand Development Index?](https://www.smashbrand.com/articles/brand-development-index/) - The brand development index is an important part of your data-driven strategy. Here's a guide that helps you understand the what, why, and how of the BDI.
- [The Definitive Guide to Memorable Brand Naming.](https://www.smashbrand.com/articles/brand-naming/) - Brand naming is more than important, it's critical to short and long term success; unlock the strategies for creating names that leave a lasting impression.
- [Dog Treat Packaging Design That Boosts Sales Performance.](https://www.smashbrand.com/articles/dog-treat-packaging-design/) - Learn data-driven dog treat packaging design tactics to boost shelf impact, highlight premium quality, and drive sales. Learn more!
- [5 Packaging Themes That Might Elevate Your Brand](https://www.smashbrand.com/articles/5-packaging-themes-that-might-elevate-your-brand/) - Don't let your brand's complexion get dull – rejuvenate it with the alpha hydroxy acid of fresh package design!
- [5 Web Design Trends You Should Ditch Right Now.](https://www.smashbrand.com/articles/5-web-design-trends-you-should-ditch-right-now/) - Considering a website redesign? Before you get started, check out the top five web design trends of yesterday that you must eliminate right now.
- [Branding And Positioning That Make Consumers Choose You.](https://www.smashbrand.com/articles/branding-positioning/) - Learn how to create branding positioning that drives sales, boosts shelf standout, and connects with your target audience. Build a brand consumers choose.
- [Knowing When to Be Responsive.](https://www.smashbrand.com/articles/knowing-when-to-be-responsive/) - If you're in the market for a new website, you might be thinking about spending a little extra for a responsive website design. The question: do you need it?
- [How Innovation and Positioning Build Brand Success.](https://www.smashbrand.com/articles/innovation-and-positioning/) - Discover how strategic branding positioning drives CPG sales by increasing shelf standout, purchase intent, and consumer loyalty. Learn how to win at retail.
- [3 Crucial Millennial CPG Trends to Know.](https://www.smashbrand.com/articles/3-crucial-millennial-cpg-trends-to-know/) - Here are the three most crucial millennial cpg trends defining how CPG brands can reach this consumer set. Learn how your company can win with this demographic.
- [Unlock Brand Growth with Innovation in Consumer Products.](https://www.smashbrand.com/articles/innovation-in-consumer-products/) - Discover how innovation in consumer products drives growth with data-backed strategies, real consumer insights, and shelf-ready brand execution.
- [Understanding Package Design Testing for CPG Brands.](https://www.smashbrand.com/articles/understanding-package-design-testing-for-cpg-brands/) - Smart brands use the latest innovations in CPG package design testing methods to test and optimize their packaging design for performance. Here's how we do it.
- [Package Design Contests - Great Opportunity or Talent Exploitation](https://www.smashbrand.com/articles/package-design-contests-great-opportunity-or-shameless-talent-exploitation/) - Design contests devalue the entire design industry and they can even cost businesses money in the long run.
- [K.I.S.S. Web Design  - Why Simple Choices Are Better](https://www.smashbrand.com/articles/k-i-s-s-web-design-why-simple-choices-are-better/) - Web design should be simple and easy to navigate. Don't make it like Walmart where you're assaulted by 40-foot-long aisles filled with endless shampoo brands.
- [How Color Combinations Impact Your Logo.](https://www.smashbrand.com/articles/how-color-combinations-impact-your-logo/) - You see, striking and effective color combinations in logo design are vital to a logo's overall effectiveness and success.
- [CPG Insight: Environmental Concerns Becoming More Mainstream.](https://www.smashbrand.com/articles/cpg-insight-environmental-concerns-becoming-more-mainstream/) - Making your product packaging Environmental Concernsfriendly is a great way to boost sales and appeal to a young, hip demographic.
- [Understanding the Role of CPG Testing in Brand Growth.](https://www.smashbrand.com/articles/cpg-testing/) - Discover how CPG testing drives brand growth, from concept testing to purchase intent, to optimize packaging, reduce risk, and boost sales. Read on to learn!
- [Why Channel Agnostic Branding Wins More Customers.](https://www.smashbrand.com/articles/channel-agnostic/) - Struggling to stay consistent across channels? Learn how a channel agnostic approach builds trust, boosts sales, and future-proofs your brand. Read Here.
- [Mastering Brand Color Ideation For Maximum Impact.](https://www.smashbrand.com/articles/brand-color-ideation/) - Discover the steps involved in strategic brand color ideation for maximum impact. Learn how to tell your brand story by choosing the right color palette.
- [How to Execute a Flawless Rebranding Launch](https://www.smashbrand.com/articles/rebranding-launch/) - A successful rebranding launch requires careful planning and execution. Learn best practices for communicating the rebranding and transitioning elements.
- [Interesting Brand Renaming Examples With Key Insights.](https://www.smashbrand.com/articles/brand-renaming-examples/) - Discover brand renaming examples and strategies to learn critical considerations for reinventing brand identity through renaming while avoiding pitfalls.
- [The Ultimate Rebranding Template For A Successful Rebrand.](https://www.smashbrand.com/articles/rebranding-template/) - Looking for a step-by-step rebranding template? This article provides an in-depth guideline on how to build a strong brand identity through rebranding.
- [A Complete Guide For Brand Naming After A Merger.](https://www.smashbrand.com/articles/brand-naming-after-a-merger/) - There are specific steps one must take when considering brand naming after a merger. Here is your guide for understanding the what and how for this process.
- [Enhancing Brand Resonance in Competitive Categories.](https://www.smashbrand.com/articles/brand-resonance/) - Here's a complete guide for creating brand resonance with consumers. Fully understand the what, why, and how of creating a resonating brand in any category.
- [A Complete Guide For Rebranding Products.](https://www.smashbrand.com/articles/rebranding-products/) - There is no more critical aspect of rebranding than the packaging design. That's why we've created a comprehensive how-to guide for rebranding products.
- [The Science Of Name Testing For Brands & Products.](https://www.smashbrand.com/articles/name-testing/) - How do you create the right name for your target audience? While strategy is important, you must engage in name testing. Here's how to do it the right way.
- [Brand Refresh vs Rebrand: Understanding These Brand Strategies.](https://www.smashbrand.com/articles/brand-refresh-vs-rebrand/) - Is your company considering a new look and feel? In Rebranding vs refresh, we discuss the differences, helping you find what's most suitable for your brand.
- [The Interlinked Mechanism of Brand Strategy And Innovation.](https://www.smashbrand.com/articles/brand-strategy-and-innovation/) - Energize growth by aligning brand strategy and innovation: blend disruptive innovation, brand positioning & product innovation to boost brand loyalty.
- [How to Fix Children’s Product Branding with 5 Data-Driven Steps.](https://www.smashbrand.com/articles/childrens-product-branding/) - Unlock data-driven children's product branding to elevate baby products with smart logo design, digital marketing & brand strategy tailored for parents.
- [How to Approach Branding and Innovation Without Losing Your Edge.](https://www.smashbrand.com/articles/branding-and-innovation/) - Discover how to align branding and innovation to evolve your brand identity, drive growth, and connect with consumers, without losing what works.
- [How Not To Be Another "Me Too" Brand.](https://www.smashbrand.com/articles/how-not-to-be-another-me-too-brand/) - Most brands start strong—until they don’t. Learn how to stand out and stay ahead as competition grows and challengers emerge.
- [A Complete Roadmap For Brand Voice Development](https://www.smashbrand.com/articles/brand-voice-development/) - Looking for an ultimate guide to brand voice development? You are in the right place. This article explains everything in simple, yet highly effective way.
- [The Complete Guide to Product Positioning.](https://www.smashbrand.com/articles/product-positioning/) - Learn the critical elements of an effective product positioning strategy and discover the key steps to building a data-driven product positioning.
- [The Ultimate Guide to Brand Positioning.](https://www.smashbrand.com/articles/brand-positioning/) - In this resource you will discover the key strategies and expert insights that our agency and fortunate 100 brands use to create distinct brand positioning.
- [How to Come Up with a Unique Business Name?](https://www.smashbrand.com/articles/unique-business-name/) - In this guide you will understand the simple steps you can use to create a unique business name that helps give you a distinct identity for your company.
- [How To Make Your Private Label Brand Premium](https://www.smashbrand.com/articles/how-to-make-your-private-label-brand-premium/) - In-house brands are growing in popularity, but is their private label packaging design working for them? Here’s how to make private label brand look premium.
- [Student Tips: How to talk to your B2B clients.](https://www.smashbrand.com/articles/student-tips-how-to-talk-to-your-b2b-clients/) - Using industry lingo outside of the industry is showing off. Sometimes it's useful; other times it's alienating. This will help you to know when to use it.
- [CPG Ecommerce Strategies to Boost Sales and Brand Growth.](https://www.smashbrand.com/articles/cpg-ecommerce/) - Why do big brands fail when going online? CPG Ecommerce success is more than a good looking website. Here is your complete guide to Ecommerce for CPG brands.
- [How To Approach A Brand Refresh Without Losing Your Customers.](https://www.smashbrand.com/articles/how-to-approach-a-brand-refresh-without-losing-your-customers/) - Learn how to define the right degree of brand change, avoid costly missteps, and refresh with data-backed clarity that keeps customers loyal and growth on track.
- [An Inside Look at FMCG Packaging Design.](https://www.smashbrand.com/articles/fmcg-packaging-design/) - Your FMCG packaging design can make or break your brand. Learn how to design product packaging for fast-moving consumer goods that drives greater revenues.
- [Building a Product Extension Strategy That Performs in Market.](https://www.smashbrand.com/articles/product-extension-strategy/) - Learn how to build a product extension strategy that drives brand growth, avoids cannibalization, and wins in-market with data-backed validation.
- [How to Nail Consumer Positioning For Products In-Retail.](https://www.smashbrand.com/articles/consumer-positioning/) - Learn how to create consumer positioning that drives purchase decisions, builds brand relevance, and outperforms on shelf, backed by real shopper insights.
- [How to Craft a Vertical Brand Extension Strategy.](https://www.smashbrand.com/articles/vertical-brand-extension/) - Learn how to craft a winning vertical brand extension strategy that drives growth, strengthens brand equity, and avoids common pitfalls. Read More!
- [Competitive Audits for CPG Brands to Gain a Market Edge.](https://www.smashbrand.com/articles/competitive-audits/) - Discover how leveraging competitive audits and data-driven insights can give your brand the edge it needs to dominate the shelves and win customer loyalty.
- [CPG Brand Architecture That Fuels Innovation and Sales.](https://www.smashbrand.com/articles/cpg-brand-architecture/) - Discover how CPG brand architecture fuels innovation and sales, and learn the steps to build an impactful, sales-improving brand architecture.
- [A No-Nonsense Guide To Winning in CPG and Retail.](https://www.smashbrand.com/articles/cpg-and-retail/) - Learn the secrets to winning in CPG and Retail landscape. Discover the art of crafting a memorable brand identity that generate sales in retail landscape.
- [The Key to Mitigating Potential Market Mapping Disadvantages.](https://www.smashbrand.com/articles/market-mapping-disadvantages/) - Discover the market mapping disadvantages—from blind spots to over-segmentation—and learn how to turn insights into real competitive advantage.
- [Crafting A Winning Identity Through Brand Ideation.](https://www.smashbrand.com/articles/brand-ideation/) - Unlock your potential with brand ideation strategies. Discover tips and techniques for elevating your brand identity and effectively engaging your audience.
- [The Transition from E-commerce to Store Shelf](https://www.smashbrand.com/articles/the-transition-from-e-commerce-to-store-shelf/) - Quick tips for transitioning your products from e-commerce to a prominent brick and mortar brand that captures attention and the sale.
- [Subjectivity in the Packaging Design Process.](https://www.smashbrand.com/articles/subjectivity-in-the-packaging-design-process/) - Packaging design is typically an opinionated process. Performance-driven brand growth, however, requires a more objective methodology.
- [The Client's Guide to Printing Labels](https://www.smashbrand.com/articles/the-clients-guide-to-printing-labels/) - Before you make any major label printing decision allow us to explain the basic differences between the two main color models printers use.
- [Marketing Strategy: What You Can Learn from These 4 Brands.](https://www.smashbrand.com/articles/marketing-strategy-what-you-can-learn-from-these-4-brands/) - Learn an extremely effective way to develop your own brand from these four successful marketing strategies. The concpets you learn may surprise you.
- [Your QR Codes On Packaging Are Making Us QQ.](https://www.smashbrand.com/articles/your-qr-codes-on-packaging-are-making-us-qq/) - Toda you need to use every weapon in your arsenal to crush your feeble competitors. Integrating QR codes into your packaging design can be one advantage.
- [Branding vs. Marketing: What’s the Difference?](https://www.smashbrand.com/articles/branding-vs-marketing-whats-the-difference/) - Branding and marketing might seem like the same thing, but there are important differences. Understanding both is key to a successful product launch.
- [Is Your Packaging Design So Good It Saves Lives?](https://www.smashbrand.com/articles/is-your-packaging-design-so-good-it-saves-lives/) - Packaging design is much more than just putting graphics on a box. Sometimes we will come up with a pacakging idea that makes a social difference.
- [Where’s the Line between Creative and Kitschy.](https://www.smashbrand.com/articles/wheres-the-line-between-creative-and-kitschy/) - A look at how creativity in packaging design can be attention-grabbing without crossing the line into off-putting.
- [The story behind Patrón's Packaging design.](https://www.smashbrand.com/articles/the-story-behind-patron-packaging-design/) - The tale of Patrón's bottle is one to take note of if your business sells anything that sits on a shelf hoping to be purchased.
- [SmashBrand's Guide to Strategic Product Repositioning.](https://www.smashbrand.com/articles/product-repositioning/) - Discover the art of strategic product repositioning and learn the critical steps in repositioning your product line to maximize brand equity and revenue growth.
- [How to Write an Effective Naming Brief?](https://www.smashbrand.com/articles/naming-brief/) - Learn how to write an effective naming brief and understand the essential elements that comprise an powerful naming brief for maximum success.
- [Make Your Wine Stand Out with a Professional Label Design.](https://www.smashbrand.com/articles/make-your-wine-stand-out-with-a-professional-label-design/) - When it comes to the wine market, we can't stress professional wine label design enough. Here is how you can make your wine bottle stand out on the shelf.
- [A Simplified Primer to Defining a Brand: What Is Branding?](https://www.smashbrand.com/articles/a-simplified-primer-to-defining-a-brand-what-is-branding/) - Branding can be an elusive subject in the industry. With all the definitions out there, there’s one word that sums it all up.
- [5 Tips to Know Before You Start Your Next Package Design.](https://www.smashbrand.com/articles/5-tips-to-know-before-you-start-your-next-package-design/) - Eye-catching packaging design should make a connection with the buyer and answer the 3 most important questions in 5 seconds. Does your packaging do this?
- [8 Tips for Revising Package Designs for the Holidays](https://www.smashbrand.com/articles/8-tips-for-revising-package-designs-for-the-holidays/) - It's time to start thinking about how you are going to package your products with respect to the upcoming gift-giving holiday festivities.
- [Website Examples that Use Responsive Web Design](https://www.smashbrand.com/articles/website-examples-that-use-responsive-web-design/) - We found some great sites that utilize Responsive Web Design in one way or another. Take a moment to check out these great examples.
- [Why You Secretly Want to Eat Your Cat's Food](https://www.smashbrand.com/articles/why-you-secretly-want-to-eat-your-cats-food/) - Why Eat Your Cat's Food? Because cat food is marketed to people, not cats. We still feel the need to be seduced by the apparent deliciousness of the food
- [How Long Does It Take To Rebrand A Company?](https://www.smashbrand.com/articles/how-long-does-it-take-to-rebrand-a-company/) - Do you want to know how long does it take to rebrand a company? This article explains everything from a rebranding timeline to factors causing delays.
- [Simplify User Choices With Your Packaging Design.](https://www.smashbrand.com/articles/simplify-user-choices-and-stay-on-point/) - Unique packaging design can pay off, but if you don't have a compelling reason to be different, you may lose out.
- [What Your Label Design Says About You.](https://www.smashbrand.com/articles/what-your-label-design-says-about-you/) - Just like your choice of clothing or hairstyle tells the world who you are, so does the choice of label tell the consumer if the product is worth buying.
- [Why You Don't Want to Go off the Grid.](https://www.smashbrand.com/articles/why-you-dont-want-to-go-off-the-grid/) - In website design, grids are sets of horizontal and vertical line and column templates that guide the Web designer in terms of spacing and size.
- [Graphic Design Guide: Can Perfectionists Be Creative?](https://www.smashbrand.com/articles/can-perfectionists-be-creative/) - Graphic design requires a heavy dose of artistry. However, no matter how brilliant the artist, no one wants to work with a mad genius that can't be relied upon,
- [Why You Google, and Don't Yahoo.](https://www.smashbrand.com/articles/why-you-google-and-dont-yahoo/) - Why You Google, instead of yahoo? Why is this decision not necessarily due to the inherent merits of the product or service in question? Let's see..
- [Fascinating Brand Innovation Examples Leaders Must Study.](https://www.smashbrand.com/articles/brand-innovation-examples/) - Discover some of the best CPG brand innovation examples in the industry and learn how they are crushing the market with their new products and strategies
- [Vintage Packaging Design: When To Lead With Nostalgia.](https://www.smashbrand.com/articles/vintage-packaging-design/) - Should you go with a modern or vintage packaging design? This article helps answer this question. Find out if being nostalgic is the best move for your brand.
- [How To Develop an Efficient Brand Positioning Map.](https://www.smashbrand.com/articles/brand-positioning-map/) - Learn how to develop a practical brand positioning map and strategize through it. Discover the importance of brand positioning maps for optimizing strategies.
- [The Ultimate Guide To Logo Rebranding.](https://www.smashbrand.com/articles/logo-rebranding/) - Do you know what it takes to successfully rebrand a logo? There's a lot more to it than you think which is why we have created this guide to logo rebranding.
- [A Complete Guide For Mastering The Naming Process.](https://www.smashbrand.com/articles/naming-process/) - In this article, you will learn the ins and outs of the naming process. We cover everything from cultural considerations to finding a scalable naming strategy.
- [How To Master The Art of Beer Naming.](https://www.smashbrand.com/articles/beer-naming/) - Learn the secrets of beer naming, discover the critical elements of an effective beer naming process, and understand the impact of naming on beer marketing.
- [How to create loyalty with the channel agnostic consumer.](https://www.smashbrand.com/articles/how-to-create-loyalty-with-the-channel-agnostic-consumer/) - In this edition of NICE PACKAGE you will learn how to create a package design that works across different channels. Discover how to win in omnichannel.
- [Household Product Packaging Design For Better Shelf Performance.](https://www.smashbrand.com/articles/household-product-packaging-design/) - Discover the secrets to Household Product Packaging Design to elevate your shelf performance, increase purchase intent, and boost sales performance.
- [Differences Between What You Like About Your Packaging Design vs. Your Customers.](https://www.smashbrand.com/articles/differences-between-what-you-like-about-your-packaging-design-vs-your-customers/) - If you look at the popular design blogs you'll notice a large proportion of the package design is dedicated to products that never make it into a retail store.
- [5 Drink Designs that Should Have Been Poured Down the Sink.](https://www.smashbrand.com/articles/5-drink-designs-that-should-have-been-poured-down-the-sink/) - Truly malevolent packaging design companies must have conceived the following beverage container designs. Find out which brands we feel are not worth printing.
- [3 Things to Look Out for When Choosing Packaging.](https://www.smashbrand.com/articles/3-things-to-look-out-for-when-choosing-packaging/) - When choosing your packaging, don't be seduced merely by novelty or allure -- think about ways your packaging can make your product easy to use.
- [3 Questions You Must Ask Your Label Designer.](https://www.smashbrand.com/articles/3-questions-you-must-ask-your-label-designer/) - When interviewing a potential label designer, you must be thorough. Here are three important questions that you must ask.
- [Metric Vs. Imperial: Why You Still Buy Eggs by the Dozen.](https://www.smashbrand.com/articles/metric-vs-imperial-why-you-still-buy-eggs-by-the-dozen/) - A package designer's job to determine the ideal number of units to the pack for the purpose of protecting, shipping and displaying the product.
- [Data-Driven Strategies for Smarter CPG Product Innovation.](https://www.smashbrand.com/articles/cpg-product-innovation/) - Discover how CPG product innovation leverages consumer insights, trends, and strategy to create impactful solutions that dominate competitive markets.
- [Are you building brand or the category?](https://www.smashbrand.com/articles/are-you-building-brand-or-the-category/) - Consumer behavior is constantly evolving, and a brand’s identity plays a critical role in capturing attention and driving sales. Retailers are regularly reassessing their shelves, making strategic decisions about which products stay and which ones go. At the same time, consumers are continuously exposed to new brands, creating opportunities for trial and adoption. In this
- [Decoding the Brand Development Meaning.](https://www.smashbrand.com/articles/brand-development-meaning/) - Understand the brand development meaning, learn why it is necessary, and find out the basic building blocks of crafting an effective strategy.
- [A Step-by-Step Guide to Global Brand Development.](https://www.smashbrand.com/articles/global-brand-development/) - Master the art of global brand development with this step by step guide. Discover the key steps involved in the process and avoiding common mistakes.
- [The Ultimate Guide to Wine Brand Development.](https://www.smashbrand.com/articles/wine-brand-development/) - Discover the true art of wine brand development, learn why it is necessary, and how it can help you grow your new wine brand from zero to a market giant.
- [Best Practices For Rebranding A Product Brand.](https://www.smashbrand.com/articles/best-practices-for-rebranding/) - Before revamping your brand and products, you better know the best practices for rebranding or else you may end up worse off than you started. Learn them here.
- [A Strategic Approach To Memorable Name Development.](https://www.smashbrand.com/articles/name-development/) - A systematic process for name development is the only way to guarantee your brand and products have names that leave a lasting impression in consumer's minds.
- [An Agency's Guide To Brand Development.](https://www.smashbrand.com/articles/brand-development/) - There's the "standard" brand development strategy, and then there's the big brand way. Learn the brand development playbook for competing at the highest level.
- [The How-To Guide For Product Brand Development.](https://www.smashbrand.com/articles/product-brand-development/) - Want to understand our process to create best selling products for emerging and leading brands? This how-to guide is a framework for product brand development.
- [How To Perform A Data-Driven Brand Refresh.](https://www.smashbrand.com/articles/brand-refresh/) - Executing a brand refresh demands a systematic approach where you review each design aspect. Learn how to improve your brand and capture greater market share.
- [How To Craft An Effective Brand Positioning Framework.](https://www.smashbrand.com/articles/brand-positioning-framework/) - Discover the basics of brand positioning and learn how to develop a practical brand positioning framework that guarantees results. This article explains it all
- [Brand Innovation And Packaging Strategies To Drive Performance.](https://www.smashbrand.com/articles/brand-innovation-and-packaging/) - This article will teach you how to approach brand innovation and packaging for greater product trial faster, faster sell through, and more sales opportunities.
- [How to perform a successful retail product audit for CPG brands.](https://www.smashbrand.com/articles/retail-product-audit/) - Unlock the secrets of a successful retail product audit! Discover tips to optimize inventory, enhance customer experience, and boost sales in your store.
- [How To Future Proof Your Website.](https://www.smashbrand.com/articles/how-to-future-proof-your-website/) - Future Proof Your Website No one can predict the future but you should make your current website as simple, easy to navigate and trend-resistant as possible.
- [Insights From Successful Rebranding Transformations.](https://www.smashbrand.com/articles/successful-rebranding/) - Discover the dos and don'ts for updating your branding with three successful rebranding examples, plus a noteworthy failed rebrand that brings home the message.
- [Best Rebranding Tactics To Optimize Performance.](https://www.smashbrand.com/articles/best-rebranding/) - Understand the best rebranding tactics from proven examples in the market. Learn how companies leverage rebranding as a powerful tool to reposition themselves.
- [5 Essential Stages of Brand Development.](https://www.smashbrand.com/articles/stages-of-brand-development/) - Discover the different stages of brand development and learn the a step by step process of turning a newly started business into a successful brand.
- [Driving Growth Through Brand Repositioning In Marketing Strategy.](https://www.smashbrand.com/articles/brand-repositioning-in-marketing/) - Learn to enhance market growth through data-driven brand repositioning in marketing strategy. Discover the key steps used and common challenges.
- [How to Attract Great Clients.](https://www.smashbrand.com/articles/how-to-attract-great-clients/) - Your work has value! Your life has meaning! Do you want great clients? This article will help you understand how to attract great clients. Find out more!
- [Roundtable Discussion: Insights on The Johnson & Johnson Logo Rebrand.](https://www.smashbrand.com/articles/johnson-and-johnson-logo-rebrand/) - Our leadership team discusses the Johnson and Johnson logo rebrand. Find out what we like and more importantly, what we do not like about this logo refresh.
- [Understanding The Role Of Product Naming Conventions.](https://www.smashbrand.com/articles/product-naming-conventions/) - Product naming conventions are an essential part of a brand strategy. Learn more about the role product naming conventions play in brand development.
- [The Difference Between Brand Extension Vs Brand Stretching.](https://www.smashbrand.com/articles/brand-extension-vs-brand-stretching/) - Discover the difference between Brand Extension Vs Brand Stretching. Learn how these two strategies differ from each other in various aspects
- [Matching the Ceiling to the Carpet](https://www.smashbrand.com/articles/matching-the-ceiling-to-the-carpet/) - Your website needs to communicate the core principles of the brand and service in a clean, succinct and evocative manner. Anything less is robbing yourself.
- [Customers Don't Know What They Want – Research Does](https://www.smashbrand.com/articles/customers-dont-know-what-they-want-research-does/) - Don't become too attached with the design of the packaging you've dreamed up; give the customers what they want from in depth market research.
- [Is Paper Bottle Packaging Material the Future?](https://www.smashbrand.com/articles/is-paper-bottle-packaging-material-the-future/) - When it comes to beverage packaging design, what's the most earth-friendly container type? Find out In this article.
- [Case Study: Yahoo's New Logo - Not So Awesome.](https://www.smashbrand.com/articles/yahoo-new-logo-design-not-awesome/) - Yahoo! unveiled a new logo design on September 4th, 2013. A purple, exclamation-pointed badge that looks like a Microsoft Word font. Really?
- [Let the Creative Juices Flow, but Don’t Drown in Them.](https://www.smashbrand.com/articles/let-the-creative-juices-flow-but-dont-drown-in-them/) - Beverage bottle design is one of the packaging concepts that really gives designers the ability to flex their muscles from a creativity point of view.
- [Case Study: Dissecting the Best Website on the Planet.](https://www.smashbrand.com/articles/dissecting-the-best-website-on-the-planet/) - One website that exceeds all expectations of what a website design should achieve. The layout superb; the color scheme dazzling; the font expertly chosen.
- [8 Reasons Clients Won’t Hire You Again.](https://www.smashbrand.com/articles/8-reasons-clients-wont-hire-you-again/) - Your designs are rock solid; your websites superb and your mother thinks you’re handsome. Clients Won’t Hire You Again
- [Naval Elements in Your Label Design](https://www.smashbrand.com/articles/naval-elements-in-your-label-design/) - Naval design elements offer a healthy dose of understated elegance – when well composed it can be comfortable and and highly sophisticated.
- [Packaging Redesign: Don't Let Snobbery Prevent Change.](https://www.smashbrand.com/articles/dont-let-snobbery-prevent-change/) - Resistant to change? A good package designer will be able to update and modify your original package design while retaining the integrity of your brand.
- [Label Guide: Don't Lose Your Business to a Peanut.](https://www.smashbrand.com/articles/dont-lose-your-business-to-a-peanut/) - Warning to those suffering from peanut allergies: there is nothing in this package that won’t kill you. Why you need a strong warning label on your product.
- [Brand Strategy: We're Not Done with Paper Label Designs.](https://www.smashbrand.com/articles/were-not-done-with-paper-label-designs/) - Considering a paper label design for your product? We've created a list of the best practices in mind when choosing to move forward with paper labels.
- [Retro Packaging Design: Why Retro is All the Rage.](https://www.smashbrand.com/articles/why-going-retro-is-all-the-rage/) - Retro-inspired package design is in right now, and it will always have an audience. Find out if your brand is the right fit for a retro packaging design.
- [5 Details that Can Make or Break Your Label Design](https://www.smashbrand.com/articles/5-details-that-can-make-or-break-your-label-design/) - Some of these guidelines can be ignored successfully, but these are packaging flaws that hurt the manufacturer's bottom line.
- [Choosing the Right Brand or Product Name.](https://www.smashbrand.com/articles/choosing-the-right-brand-or-product-name/) - Picking a name for your brand or product offerings can seem simple, but there’s a lot at stake to ensure you find a name that resonates and is relevant.
- [Retail Label Design: The Key for Retail Success](https://www.smashbrand.com/articles/label-design-the-key-for-retail-success/) - Your label design must be specific enough to draw buyers to your product, even if the only reason is that it would look great on their shelf.
- [Critical Pieces Your Packaging Needs to Win the Shelf](https://www.smashbrand.com/articles/critical-pieces-your-packaging-needs-to-win-the-shelf/) - Like tightrope walkers, successful marketers continuously strive to find a balance between visibility and a visceral consumer connection in packaging design.
- [The Seduction of the Package – Say What They Want to Hear](https://www.smashbrand.com/articles/the-seduction-of-the-package-say-what-they-want-to-hear/) - Here are a few things to think about when selecting your product descriptions for your retail food packages.
- [Psychological Strategies for High-Impact Package Design](https://www.smashbrand.com/articles/psychological-strategies-for-high-impact-package-design/) - Every decision made in packaging design, from material type to package shape to the copy on the label influences consumers in different ways.
- [Lack of Simplicity is Costing You Money.](https://www.smashbrand.com/articles/lack-of-simplicity-is-costing-you-money/) - Lack of Simplicity Packaging should be simple, functional and pleasing. That’s it. Anything more and you start to risk making your product and your brand murky.
- [Packaging Design Without Context Is Functionally Useless.](https://www.smashbrand.com/articles/packaging-design-without-context-is-functionally-useless/) - Was your packaging designed with context in mind? If not, get it off the shelf, read this article, and go back to the drawing board!
- [Package Design for the Full Product Lifecycle](https://www.smashbrand.com/articles/package-design-for-the-full-product-lifecycle/) - Packaging designers can take comfort in the fact that all packaging, no matter how brilliant, will ultimately wind up in a recycling bin or a landfill.
- [Why packaging designers can't forget about logos](https://www.smashbrand.com/articles/why-packaging-designers-cant-forget-about-logos/) - Here are a few reasons why it is essential that a company's brand logo should, and must, be considered when designing the overall package.
- [5 Basics of Eye-Catching Package Design](https://www.smashbrand.com/articles/5-basics-of-eye-catching-package-design/) - Great package design is your primary salesperson in the aisle or virtual line-up. Here's how to get people to take notice of your product first.
- [Did You Do Your Own Packaging? We Can Tell.](https://www.smashbrand.com/articles/did-you-do-your-own-packaging-i-can-tell/) - The quality of your product packaging is an indication of the quality of the product. It's the last 10 seconds of your marketing, so make it count.
- [There's Honest, and Then There's Really Honest.](https://www.smashbrand.com/articles/theres-honest-and-then-theres-really-honest/) - We have nothing against Honestin branding. Give us honesty and humor, and we're all over it. This is why a student won awards for submitting this Ryanair ad.
- [7 Friendlier High-Energy Food Packaging Designs](https://www.smashbrand.com/articles/7-friendlier-high-energy-food-packaging-designs/) - Here is our top 7 list for high energy packaging design companies that make energy food packages look really appealing. We hope you enjoy!
- [Cutting Edge Web Design - How Much Grunge Is Too Much](https://www.smashbrand.com/articles/cutting-edge-web-design-how-much-grunge-is-too-much/) - The expression, "less is more" is pretty much spot on, when it comes to niche design elements like grunge effects.
- [The 10 Hottest Web Design Trends to Watch for in 2013](https://www.smashbrand.com/articles/the-10-hottest-web-design-trends-to-watch-for-in-2013/) - In the interest of encouraging good trends to flourish , we compiled a list of Hottest Web Design Trends that we think will become big news for 2013.
- [Are You Part of the 70 Percenters?](https://www.smashbrand.com/articles/are-you-part-of-the-70-percenters/) - Shockingly, stunningly, amazingly and breathtakingly; roughly 75 percent of businesses surveyed by the United States Census in 2012 did not have a website.
- [Brand Innovation: Stop Imitating, Start Innovating](https://www.smashbrand.com/articles/brand-innovation-stop-imitating-start-innovating/) - Why are many marketing strategies, brands, logos and campaigns really similar? Because our economic climate has made businesses too afraid to try anything new.
- [6 Most Brilliantly Packaged Snacks for Weekend Warriors.](https://www.smashbrand.com/articles/6-most-brilliantly-packaged-snacks-for-weekend-warriors/) - The top 6 functional snack package designs that clearly and attractively deliver brand identity and product information. Find out more.
- [10 Commandments for Better Logo Design](https://www.smashbrand.com/articles/10-commandments-for-better-logo-design/) - When it comes to designing a great logo, you must follow these commandments. This article will teach you the principles for how to design a truly stunning logo.
- [The Siren's Call to Switch from Flash to HTML5.](https://www.smashbrand.com/articles/the-sirens-call-to-switch-from-flash-to-html5/) - Flash to HTML5 Here we will explain all of the selling points for each of these technologies. Are you as excited as we are? We thought so.
- [The Whys and Hows of Creating an Effective Vision Statement](https://www.smashbrand.com/articles/the-whys-and-hows-of-creating-an-effective-vision-statement/) - Brand vision statements should be a guiding star for all company decisions. But how do companies find a vision statement that conveys their long-term goals?
- [Effective Brand Messaging: Building a Strong Connection with Your Audience](https://www.smashbrand.com/articles/is-your-brand-messaging-effective/) - Think of packaging as communication between your brand and the consumer, because that’s exactly what it is and here is how to do it effectively
- [Why You Probably Don't Need a Website Redesign.](https://www.smashbrand.com/articles/why-you-probably-dont-need-a-website-redesign/) - Unless you still use a hit counter and the photographer homepage is threatening to break your legs, you might not need to Website Redesign. Here is why.
- [Icons vs. Logos: I Think Icon, I Think Icon, I Think Icon.](https://www.smashbrand.com/articles/i-think-icon-i-think-icon-i-think-icon/) - Icons and Logos are not the same. Here is the definitive difference between the two and how you should approach them as a part of your branding strategy.
- [Reasons Your Website Design Doesn't Incorporate Calls-to-Action.](https://www.smashbrand.com/articles/reasons-your-website-design-doesnt-incorporate-calls-to-action/) - Always feature prominent and strategic calls to action, here are the reasons why some websites fail to include them.
- [Product Label Translation: How To Get It Right.](https://www.smashbrand.com/articles/all-your-labels-are-belong-to-us/) - Product names and descriptions can get lost in translation. This is why we don't recommend and online language interpreter / translator.
- [Designer and Client Counselling — Finding Out What They Really Want](https://www.smashbrand.com/articles/designer-and-client-counselling-finding-out-what-they-really-want/) - It's important to properly manage a client's expectations for the design process before it even begins. Here's how.
- [Don't Navigate Yourself out of a Customer.](https://www.smashbrand.com/articles/dont-navigate-yourself-out-of-a-customer/) - Your website navigation menu shouldn't be overly futuristic, vague or crowded. Your customers want to give you their money, not be trapped in The Matrix.
- [10 Inspiring Label Designs From the Food & Drink Industry.](https://www.smashbrand.com/articles/10-inspiring-label-designs/) - Here are some of our favorite inspiring label designs that highlight what we consider both interesting and revenue-generating. Enjoy!
- [Product Packaging: Fun with Paper Label Design.](https://www.smashbrand.com/articles/fun-with-paper/) - Labeling choices are so important to your product and it's shelf appeal. It's important that you understand your label printing options and what they mean.
- [Migrate from Pancake App to Freshbooks.](https://www.smashbrand.com/articles/migrate-from-pancake-app-to-freshbooks/) - Migrate your Pancake App to Freshbooks using their API. After running our script, Freshbooks has a 100% copy of your Pancake App data ready to use.
- [Marketing Mistakes: I Don't Want to See Your Toilet Paper in Action.](https://www.smashbrand.com/articles/marketing-mistakes-i-dont-want-to-see-your-toilet-paper-in-action/) - Toilet Paper How to effectively design a label that tells your desired consumer what your product does, without explicit details and illustrations
- [Packaging Design: Think Outside the Box with Boxes.](https://www.smashbrand.com/articles/think-outside-the-box-with-boxes/) - Who doesn't love a lovely box? Things packaged in boxes tend to seem more luxurious, better prepared and more conscientiously developed.
- [Packaging Design: Cardboard Boxes, More than Just for the Homeless.](https://www.smashbrand.com/articles/cardboard-boxes-more-than-just-for-the-homeless/) - Cardboard is a highly useful and important packaging material, and here we explain this substrate in detail. Discover when it's best to use cardboard packaging.
- [4 Reasons Why Your Call-to-Action Button Sucks.](https://www.smashbrand.com/articles/4-reasons-why-your-call-to-action-button-sucks/) - The goodness or badness of your call to action button depends on several factors, which we'll discuss here in less than 800 words. Call-to-Action Button Sucks
- [Branding 101 - The 4 Most Common Branding Mistakes.](https://www.smashbrand.com/articles/branding-101-the-4-most-common-branding-mistakes/) - Here are some of the most common branding mistakes that can spell doom for any product. Avoid these mistakes and chances are you can build a strong brand.
- [Summit Series moves next door to SmashBrand](https://www.smashbrand.com/articles/summit-series-moves-next-door-to-smashbrand/) - Summit Series is a new community bursting with exciting and fresh technical, cultural and social ideas. We work hard. We play hard. We conference hard.
- [Hand-Lettered Logo Design: Should we Ditch the Software?](https://www.smashbrand.com/articles/hand-lettered-logo-design-should-we-ditch-the-software/) - Everything old is new again! Hand-lettering is swimming against the stream, but it's making waves in the world of custom logo design.
- [Deck the Website Halls](https://www.smashbrand.com/articles/deck-the-website-halls/) - Following these tips will simplify the tasks of changing your site design for the holidays and keep your customers happy with the right updates.
- [Design School vs Work Experience.](https://www.smashbrand.com/articles/design-school-vs-work-experience/) - Design School vs Work Experience Not every design school is fantastic , just like not every work environment will supply you with valuable teaching moments.
- [How to Reach Senior Shoppers with Packaging Design](https://www.smashbrand.com/articles/how-to-reach-senior-shoppers-with-packaging-design/) - Packaging design for seniors doesn’t need to be dramatically different from other markets, but brands must make sure their products follow these rules.
- [Why We Don’t Do Spec Work](https://www.smashbrand.com/articles/why-we-dont-do-spec-work/) - Asking for free work generates a project worthy of the cost. On paper it sounds great, but it’s an antiquated idea that doesn’t hold up to logical scrutiny.
- [4 Ideas for Barcode Labels You Haven't Thought Of.](https://www.smashbrand.com/articles/4-ideas-for-barcode-labels-you-havent-thought-of/) - Ditch the boring barcode labels of the past and try to squeeze some fun into them with these ideas. This guide provides four ways to differentiate your barcode.
- [What Does the New Normal Look Like for Packaging Design in a Post-COVID World?](https://www.smashbrand.com/articles/what-does-the-new-normal-look-like-for-packaging-design-in-a-post-covid-world/) - Like much of the world, the packaging design industry is changing. But which of these changes will remain after the dust settles on our post-pandemic world?
- [Case Study: 3 Packaging Lessons from the Olympics.](https://www.smashbrand.com/articles/3-packaging-lessons-from-the-olympics/) - Events like the Olympics provide a fantastic opportunity for increased revenue. Learn how to brand your packaging for events.
- [4 Ways Packaging Can Make Your Consumers Happy](https://www.smashbrand.com/articles/4-ways-packaging-can-make-your-consumers-happy/) - Consumers despise change, except when it's good, except when it's not. Here are four ways to keep consumers happy and coming back for more via packaging design.
- [A Guide To Understanding The Multi-Sensory Label.](https://www.smashbrand.com/articles/the-multi-sensory-label/) - Engaging a customer's sense of smell, hearing, and touch with a multi-sensory label may be an interesting technique for your label design, or a big fat failure.
- [How to Smack Down Floating Web Design Elements Before They Breed](https://www.smashbrand.com/articles/how-to-smack-down-floating-web-design-elements-before-they-breed/) - Why has the floating horizontal bar become such a popular feature? Can't we trust the general public to realize that things such as Facebook and Twitter exist?
- [It's What's on the Inside that Counts.](https://www.smashbrand.com/articles/its-whats-on-the-inside-that-counts/) - Package design isn't a wholly exterior experience. It is possible to use the inside of the package to continue to bolster the image of the product it contains.
- [Millennial Marketing 101 - Intro to Package Design](https://www.smashbrand.com/articles/millennial-marketing-101-intro-to-package-design/) - How are millennials fundamentally changing the way brands have to think about brand experiences and package design?
- [Ice Cold Coke Takes on a New Meaning.](https://www.smashbrand.com/articles/ice-cold-coke-takes-on-a-new-meaning/) - Coca Cola has issued a new, experimental bottle design made entirely of ice. It's a melting package that is currently selling like hotcakes at the beach.
- [Is Creative Design Dying? Here's The Answer.](https://www.smashbrand.com/articles/is-creative-design-dying/) - Is Creative Design Dying? We investigate some of the many ways that designers (and clients) have allowed the art and craft of design to become terminally ill.
- [Coca-Cola Label Strategy: SmashBrand-Cola, Anyone?](https://www.smashbrand.com/articles/coca-cola-label-strategy-smashbrand-cola-anyone/) - Coca-Cola has come up with a labeling strategy for United Kingdom customers where every bottle of Coke can be branded with the name of the purchaser.
- [Packaging Design: How to Define Your Target Market](https://www.smashbrand.com/articles/packaging-design-how-to-define-your-target-market/) - Your product's success relies on saying the right thing at the right time to the right people. In short, your target market.
- [Navigating And Adapting To The Latest CPG Trends.](https://www.smashbrand.com/articles/cpg-trends/) - In this complete guide, you will understand the latest CPG trends and whether you should adopt them into your brand strategy to capture greater market share.
- [America vs Europe - Who Has The Best Designs?](https://www.smashbrand.com/articles/america-vs-europe-who-has-the-best-designs/) - Europe covets American style, gadgets, and culture in spite of itself, while Americans covet European stuff because it makes us seem more sophisticated.
- [Hello Kitty Has a Lesson Or Two For You.](https://www.smashbrand.com/articles/hello-kitty-has-a-lesson-or-two-for-you/) - The Hello Kitty logo has come to symbolize an entire way of life within just a few basic design elements. It's good design and we can learn from it.
- [5 Ways Packaging Adds Value to Your Beautiful Product](https://www.smashbrand.com/articles/5-ways-packaging-adds-value-to-your-beautiful-product/) - Pretending that they don’t all use pretty much the exact same ingredients, beauty product designers get customers with these 5 sweet packaging elements instead.
- [3 Tips For Designing Packaging for Smaller Spaces](https://www.smashbrand.com/articles/3-tips-for-designing-packaging-for-smaller-spaces/) - Here are a few things to keep in mind when conceiving of your packaging design strategy for smaller retail spaces.
- [What is Responsive Web Design - An Intro To the Basics](https://www.smashbrand.com/articles/what-is-responsive-web-design-an-intro-to-the-basics/) - Are you a web designer? A site developer? If your work has something to do with creating websites, you should understand the basics of Responsive Web Design.
- [5 Irritating Package Designs Solutions](https://www.smashbrand.com/articles/5-irritating-package-designs-solutions/) - Annoying packaging is enough to influence people to not buy certain products. Here are five trends to avoid if you can.
- [Three Ways Your Packaging Affects Your Shelf Placement](https://www.smashbrand.com/articles/three-ways-your-packaging-affects-your-shelf-placement/) - How do we ensure your products have perfect shelf placement? These tips will help your product achieve the most appropriate and beneficial spot on the shelf.
- [Cultivating Brand Equity To Capture Market Share.](https://www.smashbrand.com/articles/brand-equity/) - Learn everything you need to know about brand equity and how to cultivate it to elevate yourself in a product category, or successfully penetrate the next one.
- [Sports Drink Design: 4 Ways to Get Athletes to Buy.](https://www.smashbrand.com/articles/4-ways-to-get-athletes-to-buy-your-sports-drink/) - Packaging design is essential to sports drink marketing, since active people and athletes need to consume their drinks while in the throes of rigorous activity.
- [10 Rules for Creating a Rock Solid Brand Identity.](https://www.smashbrand.com/articles/10-rules-for-creating-a-rock-solid-brand-identity/) - If you want to let your customers know what you stand for you need a good branding strategy. Here are 10 tips for creating a Rock Solid Brand Identity
- [Packaging Design Mistakes: Why Brands Fail To Perform](https://www.smashbrand.com/articles/packaging-design-mistakes/) - Packaging design mistakes aren't the end of the world, and unless you've viciously offended your customers, it's probably not the end of your brand.
- [Wrap Packaging Design Rage: Know the Signs-Design a Cure.](https://www.smashbrand.com/articles/wrap-rage-know-the-signs-design-a-cure/) - At the end of the day, packaging and product design should help solve problems, not create them. Here's how to make sure your wrap packaging design looks great
- [5 Ways to Use Lines to Bring Home the Point in Web Design.](https://www.smashbrand.com/articles/5-ways-to-use-lines-to-bring-home-the-point-in-web-design/) - Lines play an essential structural role in the overall look and feel of your site. They can convey power, emotion or simply better organize your content.
- [The Essential Elements of Effective Brand Naming.](https://www.smashbrand.com/articles/the-essential-elements-of-effective-brand-naming/) - Brand naming is one of the most difficult decisions when developing a brand, but what makes one name better than another? Get started with the basics here.
- [Top 5 Crazy Packaging Design Concepts That Actually Worked.](https://www.smashbrand.com/articles/top-5-crazy-packaging-design-concepts-that-actually-worked/) - We applaud these companies for taking risks and reaping the rewards with their packaging design. Check out these crazy packaging design concepts.
- [Case Study: Coca-Cola's 'Simply Orange' Is Not So Simple.](https://www.smashbrand.com/articles/coca-colas-simply-orange-is-not-so-simple/) - Consumers buy Simply Orange juice because they believe it is a fresh natural product. It turns out that it's not as fresh as the branding has you believe.
- [How To Execute A "Profitable" Pivot Strategy.](https://www.smashbrand.com/articles/pivot-strategy/) - At some point very brand will eventually need to adapt to changes in the market, but pivoting isn’t always easy. Learn how to execute a pivot strategy properly.
- [The Top 5 Complaints Consumers Have about Your Packaging.](https://www.smashbrand.com/articles/the-top-5-complaints-consumers-have-about-your-packaging/) - Here are five common and yet totally avoidable packaging problems that will cause customers to avoid your product like the plague.
- [Designing Packaging that Teens Won't Ignore](https://www.smashbrand.com/articles/designing-packaging-that-teens-wont-ignore/) - OMG. Like, I can't believe they even packaged stuff like that. Like, didn't they read SmashBrand's article on how to package for teen customers?
- [How To Craft the Ideal Brand Extension Strategy.](https://www.smashbrand.com/articles/brand-extension-strategy/) - In this complete guide for developing a brand extension strategy, you will discover how to capture greater market share with your next product launch.
- [How To Execute A Targeted Go-To-Market Strategy.](https://www.smashbrand.com/articles/go-to-market-strategy/) - Learn how to create a go-to-market strategy that ensures the success of your product launch or market expansion with valuable insights from our team of experts.
- [Using Color to help Separate Product Lines](https://www.smashbrand.com/articles/using-color-to-help-separate-product-lines/) - Color Coding is one of the most successful ways to help consumers differentiate between products in a family line. Here is what we recommend.
- [Formulating The Perfect Product Naming Architecture.](https://www.smashbrand.com/articles/product-naming-architecture/) - This complete guide explores effective ways to create a product naming architecture with compounding benefits for continuously driving brand growth.
- [How To Conduct A Successful Naming Workshop.](https://www.smashbrand.com/articles/naming-workshop/) - Finding the perfect name can feel overwhelming, but it doesn't have to be that way. This guide teaches you how to conduct a successful naming workshop.
- [Choosing a Color for Your Brand](https://www.smashbrand.com/articles/choosing-a-color-for-your-brand/) - Knowing what you want people to think when they see it is key to knowing how it should look, and the colors you choose can make or break that relationship.
- [Brand Message: Who Is Your Daddy, and What Does He Do](https://www.smashbrand.com/articles/brand-message-who-is-your-daddy-and-what-does-he-do/) - Let's dive into the intricacies of brand message. Follow the golden rule of simple is best. A kindergartner should be able to explain what your brand sells.
- [Vodka, PETs, and Bottle Necks: Horror Movie or Your Next Step?](https://www.smashbrand.com/articles/vodka-pets-and-bottle-necks-horror-movie-or-your-next-step/) - Just because a bottle is made of lightweight, recyclable plastic doesn't automatically mean it has to look boring. Find out more in this article.
- [Why Purchase Intent is the Most Important Metric for CPG Brands.](https://www.smashbrand.com/articles/why-purchase-intent-is-the-most-important-metric-for-cpg-brands/) - You can’t control the number of consumers that pass your product on the shelf, but you can control the percentage of them that find and buy the product.
- [6 Fundamentals to Make Packaging Design POP](https://www.smashbrand.com/articles/6-fundamentals-to-make-packaging-design-pop/) - Learn how to make packaging design that "pops." Because when it does, potential customers become likely buyers of your products.
- [Rebranding vs. Repositioning: A Comprehensive Guide.](https://www.smashbrand.com/articles/rebranding-vs-repositioning/) - Let's explore rebranding vs. repositioning to learn the similarities and differences ando understand which path (or both) is right for your next brand strategy.
- [The Basics of Brand Positioning.](https://www.smashbrand.com/articles/the-basics-of-brand-positioning/) - Guide your company’s reputation by learning the basics of brand positioning and winning strategies to make your products stand out to consumers.
- [CPG Packaging Experience: How To Create a Memorable Design.](https://www.smashbrand.com/articles/cpg-packaging-experience/) - How do you create a memorable product experience before consumers try it? Learn how to optimize the CPG packaging experience for better shelf performance.
- [The No. 1 Mistake in Minimalist Packaging Design.](https://www.smashbrand.com/articles/the-no-1-mistake-in-minimalist-packaging-design/) - Want to know the biggest mistake in minimalist packaging design? We cover this and so much more in this article that discusses the trend in minimalistic design.
- [Consumer Testing Product Names to Increase Sales.](https://www.smashbrand.com/articles/consumer-testing-product-names/) - How to create a product name that works hard for your brand, stands out to consumers, and differentiates you from the competition all at once.
- [4 Funny Business Destroying Packaging Design Mistakes.](https://www.smashbrand.com/articles/4-funny-business-destroying-packaging-design-mistakes/) - Here we showcase some of the more common packaging design mistakes in an enlightening and mildly humorous way.
- [10 Product Labeling Tips You Won’t Believe.](https://www.smashbrand.com/articles/10-product-labeling-tips-you-wont-believe/) - We have noticed many product labels that seem either overly fearful or flat-out geared toward morons. Here's our top ten product labeling tips on what to avoid.
- [The CPG's Guide To Understanding Packaging Design Testing.](https://www.smashbrand.com/articles/understanding-packaging-design-testing/) - Could the testing phase be the most important part of your redesign? Let’s review the tenets of packaging testing and its role in your packaging redesign.
- [The Importance of Brand Discovery for CPGs.](https://www.smashbrand.com/articles/brand-discovery/) - Brand discovery is an essential part of a brand development strategy. Here's what you must know about brand discovery including how to effectively execute one.
- [How To Guide: Building Your Brand Footprint.](https://www.smashbrand.com/articles/brand-footprint/) - How do you take your company from good to great? Create an effective strategy that strengthens and expands your brand footprint. This article shows you how.
- [4 Inspiring Label Designs Based on Product Names.](https://www.smashbrand.com/articles/4-inspiring-label-designs-based-on-product-names/) - Here are a few examples of how using a brand name within a labeling or packaging design can be highly effective.
- [Website Design: CSS4 Isn't Here - Everyone Relax.](https://www.smashbrand.com/articles/css4-isnt-here-everyone-relax/) - CSS4 isn't really CSS4. It is the latest level of some (not all) of the independent CSS modules. So don't worry, it's not a big deal that will change workflow.
- [5 Genius Packaging Design Concepts Not in the Mass Market](https://www.smashbrand.com/articles/5-genius-packaging-design-concepts-not-in-the-mass-market/) - Here are some of our favorite packaging design concepts that you will probably never see on store shelves, even though you really should.
- [Product Messaging That Drives Conversions.](https://www.smashbrand.com/articles/product-messaging-that-drives-conversions/) - Research shows that more than 85% of packaging failures are attributed to unclear or unfocused messaging. To avoid this identify the category purchase drivers.
- [Is your packaging design ready for space?](https://www.smashbrand.com/articles/is-your-packaging-design-ready-for-space/) - Many CPG categories are showcasing designs that are "out of this world." Will your brands' packaging appeal to the extra-terrestrial market? Let's find out.
- [Structural Packaging Strength: Men Are No Longer Needed.](https://www.smashbrand.com/articles/welcome-to-a-world-where-men-are-no-longer-needed/) - Your structural packaging strength must be proportionate to the delicacy, value and susceptibility to contamination of your product.
- [Consumer Testing, Brand Strategy, and Messaging.](https://www.smashbrand.com/articles/consumer-testing-brand-strategy-and-messaging/) - Learn how to harness the power of consumer testing to optimize your brand strategy and messaging so your products fly off the shelves.
- [How To Know When It's Time For A Rebrand.](https://www.smashbrand.com/articles/when-you-know-its-time-to-rebrand/) - Think it might be time for a rebrand? Here are the signs you should look for to know when it's time to retire your branding and return to the drawing board.
- [Advantages to Keeping All Design Work with a Single Firm](https://www.smashbrand.com/articles/advantages-to-keeping-all-design-work-with-a-single-firm/) - There is an inherent desire to seek out other designers for new branding and marketing initiatives. But here is why you should stick with a single design firm.
- [Package Designer Guide: If Your Friends Jumped off a Bridge.](https://www.smashbrand.com/articles/if-your-friends-jumped-off-a-bridge/) - As a package designer you don't necessarily have to follow trends, but you should take notice and branch out from them. This will keep your packaging original.
- [Packaging Design Guide: Package Less, Make More.](https://www.smashbrand.com/articles/package-less-make-more/) - Small packaging design is a fruitful strategy when your product needs a boost and you don't have the energy to engage in an entire company rebrand.
- [B2B Branding - Our Agency's Two Minute Guide.](https://www.smashbrand.com/articles/b2b-branding-two-minute-guide/) - Don't anchor yourself to a losing strategy or think that because you're not a B2C, your branding and positioning doesn't matter.
- [How To Perform A "Performance-Focused" Brand Audit.](https://www.smashbrand.com/articles/brand-audit/) - The brand audit is an integral part of the brand development process. Learn the necessary steps for performing a goal-oriented audit for optimal shelf impact.
- [Brand Testing For FMCG and CPG Brands.](https://www.smashbrand.com/articles/brand-testing/) - This article covers the ins and outs of brand testing. Learn what tests are critical to performance and brand testing best practices for FMCG and CPG brands.
- [Leadership: Play Nice with Others, and Don't Be a Diva.](https://www.smashbrand.com/articles/play-nice-with-others-and-dont-be-a-diva/) - Every now and again, your brilliant idea will be vetoed in favor of a truly terrible concept. Here is how we recommend dealing with that situation.
- [How To Make Your Brand Human Again.](https://www.smashbrand.com/articles/making-your-brand-human-again/) - Do you think your brand's culture makes the brand unique? Think again. There is much more to making a brand human, and we cover it all in this article.
- [SmashBrand Featured on the Cover of Packaging Design Magazine.](https://www.smashbrand.com/articles/smashbrand-featured-on-the-cover-of-packaging-design-magazine/) - It is a great honor to be featured on the cover of Asia's leading packaging design magazine. Why should other design firms care about this?
- [Why the Hard Work Is Worth It.](https://www.smashbrand.com/articles/why-the-hard-work-is-worth-it/) - Starting a company ? Hard Work Is Worth it. It’s unyielding, often discouraging and quite frustrating. And yet you must go on, because the stakes are higher.
- [How Consumers Research and Buy Products](https://www.smashbrand.com/articles/how-consumers-research-and-buy-products/) - The buyer’s journey doesn’t cut it anymore. Modern consumers take a flexible approach to product research that makes things a bit more complicated for brands.
- [Defining Your Brand Strategy.](https://www.smashbrand.com/articles/defining-your-brand-strategy/) - Defining a successful brand strategy can increase market share and revenue growth by creating a cohesive message that resonates with your target audience.
- [How To Stand Out With Hang Tag Packaging.](https://www.smashbrand.com/articles/hang-tag-packaging/) - Learn how to best use hang tag packaging to give your product further target audience appeal. This article coves the what, why, and how for product hang tags.
- [How To Create A Product Positioning Strategy.](https://www.smashbrand.com/articles/product-positioning-strategy/) - This comprehensive guide teaches the art of developing an effective product positioning strategy. Discover the critical steps and common pitfalls to avoid.
- [Naming Techniques For Optimal Awareness And Memorability.](https://www.smashbrand.com/articles/naming-techniques/) - Master the art of naming techniques and learn how to craft the right product and brand names that achieve maximum results in the market in this complete guide.
- [Product Naming Best Practices For Long-Term Growth.](https://www.smashbrand.com/articles/product-naming-best-practices/) - Discover the product naming best practices to boost product sales, increase market share, and boost brand identity. Learn how to pick the right product name.
- [3 Tips for Creating the Perfect Brand Name for Your Product.](https://www.smashbrand.com/articles/3-tips-for-creating-the-perfect-brand-name-for-your-product/) - What makes one product name better than another? Is it originality? Visual appeal? Or does the psychology of effective product names run deeper? Let's find out!
- [Why Sustainable Packaging Design Matters For CPG Brands.](https://www.smashbrand.com/articles/why-sustainable-packaging-design-matters/) - Environmental responsibility can also help reduce costs. You can increase profits significantly by lowering the amount of necessary packaging materials.
- [Effective Packaging for 2017 Consumer Trends](https://www.smashbrand.com/articles/effective-packaging-for-2017-consumer-trends/) - With these trends in mind, brands that want to increase the effectiveness of their packaging will have plenty of ways to give themselves an edge over the competition.
- [5 Ways Your Packaging Gives Your Brand a Bad Name](https://www.smashbrand.com/articles/5-ways-your-packaging-gives-your-brand-a-bad-name/) - You've worked hard to make your brand relevant – don't let your packaging repeatedly slap your efforts in the face.
- [4 Millennial Packaging Design Tips for Customer Engagement](https://www.smashbrand.com/articles/4-millennial-packaging-design-tips-for-customer-engagement/) - There’s plenty of advice out there about how to create quality Millennial packaging design, but you don’t need to redefine your brand to reach these buyers.
- [3 Ways to Connect With Millennials Through Packaging Design](https://www.smashbrand.com/articles/3-ways-to-connect-with-millennials-through-packaging-design/) - Reaching Millennial buyers doesn’t have to be complicated—the tools are already at your disposal.
- [6 Packaging Design Trends Dominating 2019](https://www.smashbrand.com/articles/6-packaging-design-trends-dominating-2019/) - Even in 2019, package design trends aren’t set in stone. And as some designs fade into obscurity, these six trends earn their place as timeless strategies.
- [Package Design Trends for 2018](https://www.smashbrand.com/articles/package-design-trends-for-2018/) - Nothing stays the same – not the lines on your face nor the leaves in the fall, neither Coke bottles nor Starbucks coffee cups. Time marches on. Woe is the consumer. Try to keep up. In spite of how aversive consumers are to change, packaging trends evolve. There’s always something new on the horizon, so
- [3 Packaging Design Tips to Change Your Buyer from Joe Shmoe to a 1-percenter.](https://www.smashbrand.com/articles/3-packaging-design-tips-to-change-your-buyer-from-joe-shmoe-to-a-1-percenter/) - When it comes to our buying choices, first impressions make far more of an impact than we care to admit. Follows these tips to make a great first impression.
- [4 Signs Your Website is No Longer User-Friendly](https://www.smashbrand.com/articles/4-signs-your-website-is-no-longer-user-friendly/) - Responsive website design goes a long way to making a site more user-friendly. But there's a lot more to site user-friendliness than just that.
- [Letting Your Customers Tell You What’s Trendy](https://www.smashbrand.com/articles/letting-your-customers-tell-you-whats-trendy/) - In a marketplace full of fickle and temperamental customers, market research is the key to giving your brand an edge.
- [How To Create Emotional Connections With Packaging Design](https://www.smashbrand.com/articles/how-to-create-emotional-connections-with-packaging-design/) - We explore how the colors of your package design can have subtle, yet powerful, implications for how consumers perceive and interact with your product.
- [7 Tips for Competitive Package Design.](https://www.smashbrand.com/articles/7-tips-for-competitive-package-design/) - Want to know how to create a competitive packaging design that performs in retail? Take an inside look at our agencies strategy for creating a winning design.
- [5 Ways Packaging Can Transform Ho-Hum into A Must-Have.](https://www.smashbrand.com/articles/5-ways-packaging-can-transform-ho-hum-into-must-have/) - Five reasons why elegant packaging designs can save a product from obscurity or outright demise. Turn your packaging design into a "must-have"
- [Can Your Packaging Design Survive the World of Amazon Distribution?](https://www.smashbrand.com/articles/can-your-packaging-design-survive-the-world-of-amazon-distribution/) - The world of third-party distribution creates new challenges for DTC, retail-first, and e-commerce brands. This article explains how to address these issues.
- [Top 5 Universally Hated Packaging Substrates](https://www.smashbrand.com/articles/top-5-universally-hated-packaging-substrates/) - Not that you needed to be reminded, but here are the top 5 most despised categories of product packaging.
- [Graphic Designer Guide: Greatness Comes from Love.](https://www.smashbrand.com/articles/greatness-comes-from-love-awwww/) - In this article we discuss what it takes to be a good graphic designer. A good graphic designer has to love love what they do and be a lifelong student.
- [Websites may be the future of package design.](https://www.smashbrand.com/articles/websites-may-be-the-future-of-package-design/) - What if you need a part for a specific car and the manufacturer no longer makes parts? Well, if you have a 3D printer and the correct software you can print it.
- [Best Tools for Packaging Designers in 2026](https://www.smashbrand.com/articles/best-tools-for-packaging-designers/) - Discover the best tools for packaging designers, from legacy to modern, and find out what most teams overlook when creating packaging for retail.

## Pages

- [Packaging Design Agency](https://www.smashbrand.com/) - SmashBrand is a CPG packaging design agency that guarantees sales velocity & shelf impact. Read our case studies to see what guaranteed performance looks like.
- [Juice Packaging Design Agency](https://www.smashbrand.com/industries/juice-packaging-design/) - Juice packaging design agency that drives sales velocity-guaranteed. Our integrated consumer testing optimizes retail performance and minimizes launch risk.
- [RTD Cocktail Packaging Design Agency](https://www.smashbrand.com/industries/rtd-cocktail-packaging-design/) - RTD cocktail packaging design agency that drives sales velocity-guaranteed. Our integrated consumer testing optimizes retail performance and minimizes launch risk.
- [Atlas Landing Page](https://www.smashbrand.com/atlas/) - Atlas is SmashBrand's intelligence layer: ten years of CPG consumer testing across categories and competitors, so every project opens with evidence.
- [Pet Food Packaging Design Agency](https://www.smashbrand.com/industries/pet-food-packaging-design/) - Pet food packaging design agency that drives sales velocity-guaranteed. Our integrated consumer testing optimizes retail performance and minimizes launch risk.
- [Electrolyte Drink Packaging Design Agency](https://www.smashbrand.com/industries/electrolyte-drink-packaging-design/) - Electrolyte drink packaging design agency that drives sales velocity-guaranteed. Our integrated consumer testing optimizes retail performance and minimizes launch risk.
- [Men’s Grooming Packaging Design Agency](https://www.smashbrand.com/industries/mens-grooming-packaging-design/) - Men's grooming packaging design agency that drives sales velocity-guaranteed. Our integrated consumer testing optimizes retail performance and minimizes launch risk.
- [Hydration Beverage Packaging Design Agency](https://www.smashbrand.com/industries/hydration-beverage-packaging-design/) - Hydration beverage packaging design agency that drives sales velocity-guaranteed. Our integrated consumer testing optimizes retail performance and minimizes launch risk.
- [Baby Food Packaging Design Agency](https://www.smashbrand.com/industries/baby-food-packaging-design/) - Baby food packaging design agency that drives sales velocity-guaranteed. Our integrated consumer testing optimizes retail performance and minimizes launch risk.
- [Cold and Flu Packaging Design Agency](https://www.smashbrand.com/industries/cold-and-flu-packaging-design/) - Cold and flu product packaging design agency that drives sales velocity-guaranteed. Our integrated consumer testing optimizes retail performance and minimizes launch risk.
- [Pizza Packaging Design Agency](https://www.smashbrand.com/industries/pizza-packaging-design/) - Pizza packaging design agency that drives sales velocity-guaranteed. Our integrated consumer testing optimizes retail performance and minimizes launch risk.
- [Instant Noodles Packaging Design Agency](https://www.smashbrand.com/industries/instant-noodles-packaging-design/) - Instant noodles packaging design agency that drives sales velocity-guaranteed. Our integrated consumer testing optimizes retail performance and minimizes launch risk.
- [Prepared Meal Packaging Design Agency](https://www.smashbrand.com/industries/prepared-packaging-design/) - Prepared meal packaging design agency that drives sales velocity-guaranteed. Our integrated consumer testing optimizes retail performance and minimizes launch risk.
- [Ready-to-Eat Meal Packaging Design Agency](https://www.smashbrand.com/industries/ready-to-eat-meal-packaging-design/) - Ready-to-eat meal packaging design agency that drives sales velocity-guaranteed. Our integrated consumer testing optimizes retail performance and minimizes launch risk.
- [Beverage Packaging Design Agency](https://www.smashbrand.com/industries/beverage-packaging-design/) - Beverage packaging design agency that drives sales velocity-guaranteed. Our integrated consumer testing optimizes retail performance and minimizes launch risk.
- [Personal Care Packaging Design Agency](https://www.smashbrand.com/industries/personal-care-packaging-design/) - Personal care packaging design agency that drives sales velocity-guaranteed. Our integrated consumer testing optimizes retail performance and minimizes launch risk.
- [Beauty Packaging Design Agency](https://www.smashbrand.com/industries/beauty-packaging-design/) - Beauty packaging design agency that drives sales velocity-guaranteed. Our integrated consumer testing optimizes retail performance and minimizes launch risk.
- [Skincare Packaging Design Agency](https://www.smashbrand.com/industries/skincare-packaging-design/) - Skincare packaging design agency that drives sales velocity-guaranteed. Our integrated consumer testing optimizes retail performance and minimizes launch risk.
- [Garden Packaging Design Agency](https://www.smashbrand.com/industries/garden-packaging-design/) - Garden packaging design agency that drives sales velocity-guaranteed. Our integrated consumer testing optimizes retail performance and minimizes launch risk.
- [Food Packaging Design Agency](https://www.smashbrand.com/industries/food-packaging-design/) - Food packaging design agency that drives sales velocity-guaranteed. Our integrated consumer testing optimizes retail performance and minimizes launch risk.
- [Household Goods Packaging Design Agency](https://www.smashbrand.com/industries/household-goods-packaging-design/) - As your household goods packaging design agency, we implement Our Path To Performance™ process to ensure shelf performance, mitigating risk for your brand.
- [Soup Packaging Design Agency](https://www.smashbrand.com/industries/soup-packaging-design/) - Soup packaging design agency that drives sales velocity-guaranteed. Our integrated consumer testing optimizes retail performance and minimizes launch risk.
- [Broth Packaging Design Agency](https://www.smashbrand.com/industries/broth-packaging-design/) - Broth packaging design agency that drives sales velocity-guaranteed. Our integrated consumer testing optimizes retail performance and minimizes launch risk.
- [Condiment Packaging Design Agency](https://www.smashbrand.com/industries/condiment-packaging-design/) - Condiment packaging design agency that drives sales velocity-guaranteed. Our integrated consumer testing optimizes retail performance and minimizes launch risk.
- [Salad Dressing Packaging Design Agency](https://www.smashbrand.com/industries/salad-dressing-packaging-design/) - Salad dressing packaging design agency that drives sales velocity-guaranteed. Our integrated consumer testing optimizes retail performance and minimizes launch risk.
- [Results](https://www.smashbrand.com/work/)
- [Guacamole Packaging Design Agency](https://www.smashbrand.com/industries/guacamole-packaging-design/) - Guacamole packaging design agency that drives sales velocity-guaranteed. Our integrated consumer testing optimizes retail performance and minimizes launch risk.
- [Hummus Packaging Design Agency](https://www.smashbrand.com/industries/hummus-packaging-design/) - Hummus packaging design agency that drives sales velocity-guaranteed. Our integrated consumer testing optimizes retail performance and minimizes launch risk.
- [Hot Sauce Packaging Design Agency](https://www.smashbrand.com/industries/hot-sauce-packaging-design/) - Hot sauce packaging design agency that drives sales velocity-guaranteed. Our integrated consumer testing optimizes retail performance and minimizes launch risk.
- [Salsa Packaging Design Agency](https://www.smashbrand.com/industries/salsa-packaging-design/) - Salsa packaging design agency that drives sales velocity-guaranteed. Our integrated consumer testing optimizes retail performance and minimizes launch risk.
- [Pharmaceutical Product Packaging Design Agency](https://www.smashbrand.com/industries/pharmaceutical-product-packaging-design/) - Pharmaceutical product packaging design agency that drives sales velocity-guaranteed. Our integrated consumer testing optimizes retail performance and minimizes launch risk.
- [Packaging design agency for brands selling into Whole Foods](https://www.smashbrand.com/industries/whole-foods-packaging-design/) - Packaging design agency for brands selling into Whole Foods. Data-driven creative, consumer-tested packs that de-risk every launch and drive velocity—guaranteed.
- [Packaging design agency for brands selling into Kroger](https://www.smashbrand.com/industries/kroger-packaging-design/) - Packaging design agency for brands selling into Kroger. Data-driven creative, consumer-tested packs that de-risk every launch and drive velocity—guaranteed.
- [Packaging design agency for brands selling into CVS](https://www.smashbrand.com/industries/cvs-packaging-design/) - Packaging design agency for brands selling into CVS. Data-driven creative, consumer-tested packs that de-risk every launch and drive velocity—guaranteed.
- [Packaging design agency for brands selling into Target](https://www.smashbrand.com/industries/target-packaging-design/) - Packaging design agency for brands selling into Target. Data-driven creative, consumer-tested packs that de-risk every launch and drive velocity—guaranteed.
- [Packaging design agency for brands selling into Walgreens](https://www.smashbrand.com/industries/walgreens-packaging-design/) - Packaging design agency for brands selling into Walgreens. Data-driven creative, consumer-tested packs that de-risk every launch and drive velocity—guaranteed.
- [Dietary Supplement Packaging Design Agency](https://www.smashbrand.com/industries/dietary-supplement-packaging-design/) - Dietary supplement packaging design agency that drives sales velocity-guaranteed. Our integrated consumer testing optimizes retail performance and minimizes launch risk.
- [Seafood Packaging Design Agency](https://www.smashbrand.com/industries/seafood-packaging-design/) - Seafood packaging design agency that drives sales velocity-guaranteed. Our integrated consumer testing optimizes retail performance and minimizes launch risk.
- [Gummy Candy Packaging Design Agency](https://www.smashbrand.com/industries/gummy-candy-packaging-design/) - Gummy candy packaging design agency that drives sales velocity-guaranteed. Our integrated consumer testing optimizes retail performance and minimizes launch risk.
- [Cookies Packaging Design Agency](https://www.smashbrand.com/industries/cookies-packaging-design/) - Cookies packaging design agency that drives sales velocity-guaranteed. Our integrated consumer testing optimizes retail performance and minimizes launch risk.
- [Cracker Snack Packaging Design Agency](https://www.smashbrand.com/industries/cracker-snack-packaging-design/) - Cracker snack packaging design agency that drives sales velocity-guaranteed. Our integrated consumer testing optimizes retail performance and minimizes launch risk.
- [Mac and Cheese Packaging Design Agency](https://www.smashbrand.com/industries/mac-and-cheese-packaging-design/) - Mac and cheese packaging design agency that drives sales velocity-guaranteed. Our integrated consumer testing optimizes retail performance and minimizes launch risk.
- [Pancake Packaging Design Agency](https://www.smashbrand.com/industries/pancake-packaging-design/) - Pancake packaging design agency that drives sales velocity-guaranteed. Our integrated consumer testing optimizes retail performance and minimizes launch risk.
- [Pasta Sauce Packaging Design Agency](https://www.smashbrand.com/industries/pasta-sauce-packaging-design/) - Pasta sauce packaging design agency that drives sales velocity-guaranteed. Our integrated consumer testing optimizes retail performance and minimizes launch risk.
- [Ramen Packaging Design Agency](https://www.smashbrand.com/industries/ramen-packaging-design/) - Ramen packaging design agency that drives sales velocity-guaranteed. Our integrated consumer testing optimizes retail performance and minimizes launch risk.
- [Rice Packaging Design Agency](https://www.smashbrand.com/industries/rice-packaging-design/) - Rice packaging design agency that drives sales velocity-guaranteed. Our integrated consumer testing optimizes retail performance and minimizes launch risk.
- [Rice Cake Packaging Design Agency](https://www.smashbrand.com/industries/rice-cake-packaging-design/) - Rice cake packaging design agency that drives sales velocity-guaranteed. Our integrated consumer testing optimizes retail performance and minimizes launch risk.
- [Jerky Packaging Design Agency](https://www.smashbrand.com/industries/jerky-packaging-design/) - Jerky packaging design agency that drives sales velocity-guaranteed. Our integrated consumer testing optimizes retail performance and minimizes launch risk.
- [OTC Brands Packaging Design Agency](https://www.smashbrand.com/industries/otc-packaging-design/) - OTC packaging design agency that drives sales velocity-guaranteed. Our integrated consumer testing optimizes retail performance and minimizes launch risk.
- [Fruit Snacks Packaging Design Agency](https://www.smashbrand.com/industries/fruit-snacks-packaging-design/) - Fruit snacks packaging design agency that drives sales velocity-guaranteed. Our integrated consumer testing optimizes retail performance and minimizes launch risk.
- [Chocolate Packaging Design Agency](https://www.smashbrand.com/industries/chocolate-packaging-design/) - Chocolate packaging design agency that drives sales velocity-guaranteed. Our integrated consumer testing optimizes retail performance and minimizes launch risk.
- [Bottled Water Packaging Design Agency](https://www.smashbrand.com/industries/bottled-water-packaging-design/) - Bottled water packaging design agency that drives sales velocity-guaranteed. Our integrated consumer testing optimizes retail performance and minimizes launch risk.
- [Nutrition Bar Packaging Design Agency](https://www.smashbrand.com/industries/nutrition-bar-packaging-design/) - Nutrition bar packaging design agency that drives sales velocity-guaranteed. Our integrated consumer testing optimizes retail performance and minimizes launch risk.
- [Trail Mix Packaging Design Agency](https://www.smashbrand.com/industries/trail-mix-packaging-design/) - Trail mix packaging design agency that drives sales velocity-guaranteed. Our integrated consumer testing optimizes retail performance and minimizes launch risk.
- [Candy Packaging Design Agency](https://www.smashbrand.com/industries/candy-packaging-design/) - Candy packaging design agency that drives sales velocity-guaranteed. Our integrated consumer testing optimizes retail performance and minimizes launch risk.
- [Diaper Packaging Design Agency](https://www.smashbrand.com/industries/diaper-packaging-design/) - Diaper packaging design agency that drives sales velocity-guaranteed. Our integrated consumer testing optimizes retail performance and minimizes launch risk.
- [Deodorant Packaging Design Agency](https://www.smashbrand.com/industries/deodorant-packaging-design/) - Deodorant packaging design agency that drives sales velocity-guaranteed. Our integrated consumer testing optimizes retail performance and minimizes launch risk.
- [Feminine Hygiene Packaging Design Agency](https://www.smashbrand.com/industries/feminine-hygiene-packaging-design/) - Feminine hygiene packaging design agency that drives sales velocity-guaranteed. Our integrated consumer testing optimizes retail performance and minimizes launch risk.
- [Granola Packaging Design Agency](https://www.smashbrand.com/industries/granola-packaging-design/) - Granola packaging design agency that drives sales velocity-guaranteed. Our integrated consumer testing optimizes retail performance and minimizes launch risk.
- [Pretzel Packaging Design Agency](https://www.smashbrand.com/industries/pretzel-packaging-design/) - Pretzel packaging design agency that drives sales velocity-guaranteed. Our integrated consumer testing optimizes retail performance and minimizes launch risk.
- [Pasta Packaging Design Agency](https://www.smashbrand.com/industries/pasta-packaging-design/) - Pasta packaging design agency that drives sales velocity-guaranteed. Our integrated consumer testing optimizes retail performance and minimizes launch risk.
- [Chip Packaging Design Agency](https://www.smashbrand.com/industries/chip-packaging-design/) - Chip packaging design agency that drives sales velocity-guaranteed. Our integrated consumer testing optimizes retail performance and minimizes launch risk.
- [Oatmeal Packaging Design Agency](https://www.smashbrand.com/industries/oatmeal-packaging-design/) - Oatmeal packaging design agency that drives sales velocity-guaranteed. Our integrated consumer testing optimizes retail performance and minimizes launch risk.
- [Popcorn Packaging Design Agency](https://www.smashbrand.com/industries/popcorn-packaging-design/) - Popcorn packaging design agency that drives sales velocity-guaranteed. Our integrated consumer testing optimizes retail performance and minimizes launch risk.
- [Cereal Packaging Design Agency](https://www.smashbrand.com/industries/cereal-packaging-design/) - Cereal packaging design agency that drives sales velocity-guaranteed. Our integrated consumer testing optimizes retail performance and minimizes launch risk.
- [Protein Bar Packaging Design Agency](https://www.smashbrand.com/industries/protein-bar-packaging-design/) - Protein bar packaging design agency that drives sales velocity-guaranteed. Our integrated consumer testing optimizes retail performance and minimizes launch risk.
- [Consumer Durables Packaging Design Agency](https://www.smashbrand.com/industries/consumer-durables-packaging-design/) - Consumer durables packaging design agency that drives sales velocity-guaranteed. Our integrated consumer testing optimizes retail performance and minimizes launch risk.
- [Shopping with Christy](https://www.smashbrand.com/shopping-with-christy/)
- [Packaging design agency for brands selling into Walmart](https://www.smashbrand.com/industries/walmart-packaging-design/) - Packaging design agency for brands selling into Walmart. Data-driven creative, consumer-tested packs that de-risk every launch and drive velocity—guaranteed.
- [Packaging design agency for brands selling into Sam's Club](https://www.smashbrand.com/industries/sams-club-packaging-design/) - Packaging design agency for brands selling into Sam's Club. Data-driven creative, consumer-tested packs that de-risk every launch and drive velocity—guaranteed.
- [Packaging design agency for brands selling into Costco](https://www.smashbrand.com/industries/costco-packaging-design/) - Packaging design agency for brands selling into Costco. Data-driven creative, consumer-tested packs that de-risk every launch and drive velocity—guaranteed.
- [Packaging design agency for brands selling into Amazon](https://www.smashbrand.com/industries/amazon-packaging-design/) - Packaging design agency for brands selling into Amazon. Data-driven creative, consumer-tested packs that de-risk every launch and drive velocity—guaranteed.
- [Packaging design agency for brands selling into Publix](https://www.smashbrand.com/industries/publix-packaging-design/) - Packaging design agency for brands selling into Publix. Data-driven creative, consumer-tested packs that de-risk every launch and drive velocity—guaranteed.
- [Rebranding Agency](https://www.smashbrand.com/rebranding/) - Combining strategy, design, and consumer testing, our Path To Performance™ process helps brands confidently put products up against the toughest competitors.
- [About](https://www.smashbrand.com/about/) - Our team of former CPG executives and brand owners combines deep industry insight with a data-driven process for measurable brand growth and retail performance.
- [About you](https://www.smashbrand.com/about-you/) - SmashBrand partners with CPG leaders to drive brand growth. We understand your challenges firsthand, delivering data-driven solutions that maximize impact.
- [Testing](https://www.smashbrand.com/testing/) - SmashBrand delivers modern consumer testing for CPG packaging design and innovation, ensuring optimized design performance and retail-ready success.
- [Innovation](https://www.smashbrand.com/innovation/) - As your brand innovation agency, our process is driven by achieving revenue growth and household penetration for our CPG clients - learn how we can help.
- [Positioning](https://www.smashbrand.com/positioning/) - CPG brand positioning that drives growth. Integrated strategy, design, and testing build brands that win on-shelf, drive consumer choice, and maximize sales.
- [Spirits Packaging Design Agency](https://www.smashbrand.com/industries/spirits-packaging-design/) - Spirits packaging design agency that drives sales velocity-guaranteed. Our integrated consumer testing optimizes retail performance and minimizes launch risk.
- [Laundry Packaging Design Agency](https://www.smashbrand.com/industries/laundry-packaging-design/) - Laundry packaging design agency that drives sales velocity-guaranteed. Our integrated consumer testing optimizes retail performance and minimizes launch risk.
- [Cleaning Product Packaging Design Agency](https://www.smashbrand.com/industries/cleaning-product-packaging-design/) - Cleaning product packaging design agency that drives sales velocity-guaranteed. Our integrated consumer testing optimizes retail performance and minimizes launch risk.
- [Protein Powder Packaging Design Agency](https://www.smashbrand.com/industries/protein-powder-packaging-design/) - Protein powder packaging design agency that drives sales velocity-guaranteed. Our integrated consumer testing optimizes retail performance and minimizes launch risk.
- [Vitamins Packaging Design Agency](https://www.smashbrand.com/industries/vitamins-packaging-design/) - Vitamins packaging design agency that drives sales velocity-guaranteed. Our integrated consumer testing optimizes retail performance and minimizes launch risk.
- [Dairy Packaging Design Agency](https://www.smashbrand.com/industries/dairy-packaging-design/) - Dairy packaging design agency that drives sales velocity-guaranteed. Our integrated consumer testing optimizes retail performance and minimizes launch risk.
- [Baby Product Packaging Design Agency](https://www.smashbrand.com/industries/baby-product-packaging-design/) - Baby product packaging design agency that drives sales velocity-guaranteed. Our integrated consumer testing optimizes retail performance and minimizes launch risk.
- [Snack Packaging Design Agency](https://www.smashbrand.com/industries/snack-packaging-design/) - Snack packaging design agency that drives sales velocity-guaranteed. Our integrated consumer testing optimizes retail performance and minimizes launch risk.
- [Plant-Based Packaging Design Agency](https://www.smashbrand.com/industries/plant-based-packaging-design/) - Plant-based packaging design agency that drives sales velocity-guaranteed. Our integrated consumer testing optimizes retail performance and minimizes launch risk.
- [Sexual Wellness Packaging Design Agency](https://www.smashbrand.com/industries/sexual-wellness-packaging-design/) - Sexual wellness packaging design agency that drives sales velocity-guaranteed. Our integrated consumer testing optimizes retail performance and minimizes launch risk.
- [CBD Packaging Design Agency](https://www.smashbrand.com/industries/cbd-packaging-design/) - CBD packaging design agency that drives sales velocity-guaranteed. Our integrated consumer testing optimizes retail performance and minimizes launch risk.
- [Produce Packaging Design Agency](https://www.smashbrand.com/industries/produce-packaging-design/) - Produce packaging design agency that drives sales velocity-guaranteed. Our integrated consumer testing optimizes retail performance and minimizes launch risk.
- [Oral Care Packaging Design Agency](https://www.smashbrand.com/industries/oral-care-packaging-design/) - Oral care packaging design agency that drives sales velocity-guaranteed. Our integrated consumer testing optimizes retail performance and minimizes launch risk.
- [Pet Packaging Design Agency](https://www.smashbrand.com/industries/pet-packaging-design/) - Pet packaging design agency that drives sales velocity-guaranteed. Our integrated consumer testing optimizes retail performance and minimizes launch risk.
- [Energy Drink Packaging Design Agency](https://www.smashbrand.com/industries/energy-drink-packaging-design/) - Energy drink packaging design agency that drives sales velocity-guaranteed. Our integrated consumer testing optimizes retail performance and minimizes launch risk.
- [Nutraceutical Packaging Design Agency](https://www.smashbrand.com/industries/nutraceutical-packaging-design/) - As your nutraceutical goods packaging design agency, we implement Our Path To Performance™ process to ensure shelf performance, mitigating risk for your brand.
- [Frozen Food Packaging Design Agency](https://www.smashbrand.com/industries/frozen-food-packaging-design/) - Frozen food packaging design agency that drives sales velocity-guaranteed. Our integrated consumer testing optimizes retail performance and minimizes launch risk.
- [Alcohol Packaging Design Agency](https://www.smashbrand.com/industries/alcohol-packaging-design/) - Alcohol packaging design agency that drives sales velocity-guaranteed. Our integrated consumer testing optimizes retail performance and minimizes launch risk.
- [Contact](https://www.smashbrand.com/contact-us/) - Speak with SmashBrand’s CPG experts. Let’s drive your brand’s growth across retail and online channels with brand packaging design, innovation, and positioning.
- [What We Do](https://www.smashbrand.com/what-we-do/) - Integrated CPG brand design and testing agency. Data-driven approach guarantees impactful brand positioning, packaging, and innovation that drives purchase.
- [Brand Design](https://www.smashbrand.com/brand-design/) - Brand design agency that drives sales velocity-guaranteed. Our integrated consumer testing optimizes retail performance and minimizes launch risk.
- [Kevin Meeting](https://www.smashbrand.com/kevin-meeting/)
- [Category Baseline Test](https://www.smashbrand.com/testing/preformance-category-baseline-test/) - Benchmark your brand and competitors with a Category Baseline Test. Assess visibility, shopper engagement, and purchase drivers to reveal growth opportunities.
- [Purchase Intent Testing](https://www.smashbrand.com/testing/preformance-purchase-intent-testing/) - Our Purchase Intent Testing simulates retail enviroments to evaluate CPG packaging designs. Gain data-backed insights on purchase intent, standout, and drivers.
- [Package Design Diagnostic Test](https://www.smashbrand.com/testing/preformance-package-design-test/) - Refine early packaging concepts with 360° diagnostics. Fast, data-backed insights predict retail impact, with feedback to guide market-ready improvements.
- [Pack Words Testing](https://www.smashbrand.com/testing/preformance-pack-words-testing/) - Optimize packaging messaging hierarchy with Pack Words Test. Quantify impact of claims to enhance shelf breakthrough and align with consumer purchase drivers.
- [CPG Brand Development Agency](https://www.smashbrand.com/development/) - Integrated CPG brand development and testing agency. Data-driven approach guarantees impactful brand positioning, packaging, and innovation that drives purchase.
- [CPG Branding Agency](https://www.smashbrand.com/branding/)
- [Brand & Product Naming Agency](https://www.smashbrand.com/brand-product-naming/) - Our data-driven process leverages strategy, creative, and testing to ensure your brand product name creates memorability and leads to greater purchase intent.
- [Competitive Product Audits](https://www.smashbrand.com/innovation/competitive-product-audits/) - SmashBrand’s competitive product audits identify opportunities for differentiation through market analysis, ensuring your product stands out and drives sales.
- [Market Mapping Services](https://www.smashbrand.com/positioning/market-mapping-services/) - SmashBrand’s market mapping services uncover whitespace opportunities, ensuring your brand stands out in the competitive landscape and captures market share.
- [Growth Consumer Targeting Services](https://www.smashbrand.com/positioning/growth-consumer-targeting-services/) - SmashBrand’s growth consumer targeting services use data-driven insights to identify and engage key consumer segments, driving brand growth and market success.
- [Competitive Analysis](https://www.smashbrand.com/positioning/competitive-analysis/) - SmashBrand provides in-depth competitive analysis and benchmarking, delivering actionable insights to optimize positioning, pricing, and brand growth strategies.
- [Retail Audit Services](https://www.smashbrand.com/positioning/retail-audit-services/) - SmashBrand’s retail audit services provide actionable insights from in-store analysis, helping brands refine strategy, enhance consumer engagement, and drive sales.
- [Value Proposition](https://www.smashbrand.com/positioning/value-proposition/) - SmashBrand crafts consumer-winning value propositions using data-driven insights and validation to ensure meaningful differentiation and drive brand preference.
- [Archetype Development](https://www.smashbrand.com/positioning/archetype-development/) - SmashBrand's archetype development leverages Carl Jung’s 12 archetypes to create distinct brand personas, fostering emotional connections and driving consumer loyalty.
- [Brand Personality](https://www.smashbrand.com/positioning/brand-personality/) - SmashBrand creates a unique, data-driven brand personality that fosters customer loyalty, enhances brand recognition, and differentiates your brand from competitors.
- [Brand Foundations](https://www.smashbrand.com/positioning/brand-foundations/) - SmashBrand’s brand foundations service creates a clear, consistent brand playbook, ensuring distinct positioning, internal alignment, and sustainable growth.
- [Innovation Platform Development](https://www.smashbrand.com/innovation/innovation-platform-development/) - SmashBrand fills your innovation pipeline with consumer-validated ideas, ensuring profitable brand extensions, reduced risk, and long-term growth opportunities.
- [New Product Ideation](https://www.smashbrand.com/innovation/new-product-ideation/) - SmashBrand’s new product ideation service uses consumer insights and market trends to create innovative, realistic product concepts that unlock new growth opportunities.
- [Structural Packaging Design Agency](https://www.smashbrand.com/brand-design/structural-packaging-design-agency/) - SmashBrand delivers structural packaging design that blends innovation with market insights, ensuring manufacturable, user-friendly packaging that drives retail performance.
- [Ecommerce Assets](https://www.smashbrand.com/brand-design/ecommerce-assets/) - SmashBrand creates optimized ecommerce assets, including product imagery and promotional assets, designed to boost brand visibility, engagement, and sales online.
- [Brand Activation Toolkits](https://www.smashbrand.com/brand-design/brand-activation-toolkits/) - Brand activation toolkits that include impactful in-store and digital assets, driving shopper engagement and maximizing your brand's retail presence.
- [Pre-Production Services](https://www.smashbrand.com/brand-design/pre-production-services/) - SmashBrand offers integrated pre-production services, ensuring consistent, accurate outputs and seamless workflows that guarantee your packaging is market-ready.
- [Copywriting Services](https://www.smashbrand.com/brand-design/copywriting-services/) - SmashBrand’s copywriting services deliver compelling, data-driven pack copy & in-store marketing that enhances shelf impact, drives consumer engagement, and boosts sales.
- [Brand Identity Agency](https://www.smashbrand.com/brand-design/brand-identity-agency/) - SmashBrand is a data-driven brand identity agency that builds cohesive, consumer-focused identities to enhance brand recall, stand out, and drive sales.
- [Brand Architecture Agency](https://www.smashbrand.com/brand-design/brand-architecture-agency/) - SmashBrand is a data-driven brand architecture agency that builds cohesive, optimized portfolios, driving clear messaging, consumer engagement, and sustainable growth.
- [Brand Style Guides](https://www.smashbrand.com/brand-design/brand-style-guides/) - SmashBrand delivers user-friendly brand style guides to ensure cohesive, consistent branding across all platforms, enhancing recognition and driving market success.
- [In-Store Marketing Services](https://www.smashbrand.com/brand-design/in-store-marketing-services/) - SmashBrand’s in-store marketing services create data-driven, shopper-centric POS materials that boost shelf visibility, drive engagement, and increase sales.
- [Club Store Design Services](https://www.smashbrand.com/brand-design/club-store-design-services/) - SmashBrand’s club store design services create consumer-tested packaging and merchandising solutions that elevate visibility, drive sales, and reinforce brand loyalty.
- [Nice Package](https://www.smashbrand.com/nice-package/) - Every month we deliver an insight-driven newsletter directly to your inbox, unpacking an important topic in the FMCG & CPG industry.
- [Privacy Policy](https://www.smashbrand.com/privacy-policy/) - First time visiting our website? Learn more about SmashBrand's commitment to privacy with our official privacy statement.
- [Thank you page](https://www.smashbrand.com/thank-you/)
- [Investments](https://www.smashbrand.com/investments/) - We are strategic partners, mentors, and investors in consumer packaged goods (CPG) brands that will rapidly amplify your growth and market impact.
- [Positioning Scorecard](https://www.smashbrand.com/positioning-scorecard/) - Assess new positioning through an objective lens. Our strategy leverages expertise and consumer data exploring various routes to increase brand performance.
- [Smash Report](https://www.smashbrand.com/smash-report/) - Get your hands on the SmashReport! And enter to win a FREE brand diagnosis worth $20,000 *The SmashReport is a monthly newsletter for FMCG and CPG brands, helping them stand out in the competitive retail marketplace. Every month you will receive. Expert Insights from our team Data-driven category insights Industry insights from our blog
- [Jason Meeting](https://www.smashbrand.com/jason-meeting/)
- [Discuss a Project](https://www.smashbrand.com/discuss-a-project/) - SmashBrand is the only brand development agency that can guarantee a retail performance lift. Discuss your project with our team.
- [Project Proposal Calendar](https://www.smashbrand.com/project-proposal-calendar/)
- [New Project](https://www.smashbrand.com/new-project/)
- [Michael-Meeting](https://www.smashbrand.com/michael-meeting/) - From this calendar, you can book a time to learn about our services and discuss your branding and packaging design project with our team.

## Case Studies

- [MegaFood](https://www.smashbrand.com/work/megafood/)
- [OXO Outdoor](https://www.smashbrand.com/work/oxo-outdoor/)
- [Earth Breeze](https://www.smashbrand.com/work/earth-breeze/) - See how we helped Earth Breeze achieve a 13pt increase in purchase intent through our integrated brand development and packaging design process.
- [Nulo](https://www.smashbrand.com/work/nulo/) - Learn how we helped Nulo increase purchase intent by 34pt through our integrated brand development and packaging design process.
- [G Fuel](https://www.smashbrand.com/work/g-fuel/)
- [Snuggle Puppy](https://www.smashbrand.com/work/snuggle-puppy/) - Learn how we helped Snuggle Puppy experience a 18pt increase in purchase intent through our integration brand development and packaging design process.
- [Wei-Chuan](https://www.smashbrand.com/work/wei-chuan-packaging-design-case-study/) - Learn how we helped Wei-Chuan experience a 13pt increase in purchase intent through our integrated brand development and packaging design process.
- [Sky & Sol](https://www.smashbrand.com/work/sky-sol/) - Learn how our Path To Performance™ packaging design process helped helped Sky & Sol experience a 15PT increase in purchase intent for their hero SKU.
- [Earthkind](https://www.smashbrand.com/work/earthkind/) - Learn how our Path To Performance™ packaging design process helped helped Earthkind experience a 35PT increase in purchase intent for their hero SKU.
- [30-Seconds](https://www.smashbrand.com/work/30-seconds/) - Learn how we helped 30-Seconds experience a 4pt increase in purchase intent through our integrated brand development and packaging design process.
- [Weiman](https://www.smashbrand.com/work/weiman/) - Learn how we helped Weiman create a new packaging design portfolio that led to a 7-point lift in purchase intent through our Path To Performance™ process.
- [Vega](https://www.smashbrand.com/work/vega/) - Learn how we helped Vega Sports experience a 9pt increase in purchase intent through our integrated brand development and packaging design process.
- [Born Simple](https://www.smashbrand.com/work/born-simple/) - Learn how we helped Born Simple increase purchase intent by 14PT and create a retail ready system to drive trial at retailers such as Walmart.
- [Zing Zang](https://www.smashbrand.com/work/zing-zang/) - Learn how we helped Zing Zang experience a 7pt increase in purchase intent through our integration brand development and packaging design process.
- [TubShroom](https://www.smashbrand.com/work/tubshroom/) - Learn how our Path To Performance™ process helped TubShroom clarify it's pack messaging hierarchy and create shelf stand out in home improvement shoppers.
- [Anything Butt](https://www.smashbrand.com/work/anything-butt/) - Learn how we helped Anything Butt disrupt a category through distinct category positioning that speaks to a younger digital-native consumer audience.
- [Promescent](https://www.smashbrand.com/work/promescent/) - Learn how we helped Promescent increase sales by 17% in the sexual wellness category through our integrated brand development and packaging design process.
- [Rello](https://www.smashbrand.com/work/rello/) - See how our packaging design helped Rello beat Nurri and Slate in head-to-head concept testing using real consumer data.
- [Barkley's Bag](https://www.smashbrand.com/work/barkleys-bag/) - Learn how our Path To Performance™ helped Barkley's Bag increase purchase intent by 12PT, strengthening their position on competitive shelves.
- [Pioneer Pastures](https://www.smashbrand.com/work/pioneer-pastures/)
- [Fresh Scents](https://www.smashbrand.com/work/fresh-scents/)
- [Gut Hydrations](https://www.smashbrand.com/work/gut-hydrations/) - Learn how we helped Gut Hydrations launch a new brand with immediate category credibility in the competitive hydration space.
- [Feynlab](https://www.smashbrand.com/work/feynlab/) - Learn how we helped Feynlab transform its existing packaging through our Path To Performance™ process into a retail-ready system for greater shelf impact.
- [Rythm](https://www.smashbrand.com/work/rythm/) - Learn how we helped Rythm experience a create a TCH beverage line to expand into new channels for broader consumer adoption.
- [sWheat Scoop](https://www.smashbrand.com/work/swheat-scoop/) - See how we helped sWheat Scoop redesign their product packaging to drive shelf impact and better communicate with natural-minded pet owners.
- [Tailwind Nutrition](https://www.smashbrand.com/work/tailwind-nutrition/) - See how we helped Tailwind Nutrition achieve 29PT greater purchase intent above the leader in powder hydration products.
- [WildPaw](https://www.smashbrand.com/work/wildpaw/) - Learn how we helped Encompass Pet Group create a new pet wellness brand that outperformed category leaders through consumer-driven design and shelf-optimized packaging.
- [WhistlePig](https://www.smashbrand.com/work/whistlepig/) - Learn how our Path To Performance™ WhistlePig experience a 22% revenue lift for this premium brand extension.
- [Feather & Tail](https://www.smashbrand.com/work/feather-and-tail/) - Learn how we helped Kreamer Feed achieve 43PT purchase intent and successfully launch their sub-brand Feather & Tail in animal specialty and feed stores.
- [Todd's Better Snacks](https://www.smashbrand.com/work/todds-better-snacks/) - Learn how we helped Todd's Better Snacks Increase purchase intent by 9 PT in the competitive better for you snacks category.
- [SquarePet](https://www.smashbrand.com/work/squarepet/) - See how we helped SquarePet develop a new brand for a market gap, positioning them to be the leader in clinically effective pet nutrition.
- [Evamor](https://www.smashbrand.com/work/evamor/) - Learn how we helped Evamor achieve a 3x lift in purchase intent through our Path To Performance™ process.
- [Bioray](https://www.smashbrand.com/work/bioray/) - Learn how we helped Bioray experience a 25pt increase in purchase intent through our integrated brand development and packaging design process.
- [Sunbrella](https://www.smashbrand.com/work/sunbrella/) - Learn how we helped Sunbrella experience a 9pt increase in purchase intent over competitors through our integration brand development and pack design process.
- [Groove Life](https://www.smashbrand.com/work/groove-life/) - Learn how we helped Groove Life experience an 18pt increase in purchase intent through our integrated brand development and packaging design process.
- [Kalera](https://www.smashbrand.com/work/kalera/) - Learn how we helped Kalera experience a 38pt increase in purchase intent through our integration brand development and packaging design process.
- [Aspire Energy](https://www.smashbrand.com/work/aspire-energy/) - See how a packaging refresh led to a 13pt increase in purchase intent for Aspire Energy, driving stronger engagement and expansion into retailers like Walmart.
- [Blue Plate Mayonnaise](https://www.smashbrand.com/work/blue-plate-mayonnaise/) - See how we helped the legendary Mayonnaise brand Blue Plate experience a 12pt increase in purchase intent through our integrated brand development process.
- [Ollie](https://www.smashbrand.com/work/ollie/) - See how we helped Ollie achieve a 19pt increase in purchase intent with our integrated approach to brand development and packaging design.
- [Red Gold](https://www.smashbrand.com/work/red-gold/) - Learn how we helped Red Gold Tomatoes experience a 15pt increase in purchase intent through our integrated brand development and packaging design process.
- [Yucatan Guacamole](https://www.smashbrand.com/work/yucatan-guacamole/) - See how we helped Yucatan Guacamole experience a 30% increase in sales through our integrated brand development and packaging design process.
- [Defending market share with ownable packaging.](https://www.smashbrand.com/work/defending-market-share-with-ownable-branding-and-packaging/) - Re-charging and refreshing the packaging design to improve brand affinity for the most iconic battery brand in the world.
- [Jar Joy](https://www.smashbrand.com/work/rebranding-to-retain-shelf-position-and-increase-product-trial/)
- [Attracting millennials to private label.](https://www.smashbrand.com/work/attracting-millennials-by-refreshing-a-private-label-brand/) - Attracting millennials to a private label brand by creating a purposeful rewards program and reducing purchase friction.

## Categories

- [Innovation](https://www.smashbrand.com/category/innovation/)
- [Positioning](https://www.smashbrand.com/category/positioning/)
- [Category Insights](https://www.smashbrand.com/category/category-insights/)
- [NICE PACKAGE](https://www.smashbrand.com/category/nice-package/)
- [Shopping With Christy](https://www.smashbrand.com/category/shopping-with-christy/)
- [Category Insights](https://www.smashbrand.com/category/shopping-with-christy/category-insights-shopping-with-christy/)

## Post Types

- [Article](https://www.smashbrand.com/posttype/article/)
- [White Paper](https://www.smashbrand.com/posttype/white-paper/)