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by Kevin Smith
January 2, 2019

Flexography vs. Lithography vs. Digital Printing: A Primer on Commercial Printing

Who’s Flexo? What’s a Litho? If you’re confused about the different printing methods available to business owners, you’ve come to the right place. Commercial printing […]

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by Kevin Smith
November 26, 2018

Understanding CPG Market Research

Market research may seem like a concept that few brands understand, but make no mistake, CPG market research is key to a brands success. We […]

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by Kevin Smith
November 19, 2018

6 Fundamentals to Make Packaging Design POP

Packaging is an important part of any successful marketing plan, which requires knowledge of how to make packaging design “pop.” When it does, potential customers […]

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by Kevin Smith
October 8, 2018

Should I Hire a Packaging Design Company or a Design Freelancer?

It’s no secret that your product’s packaging is the key driver of sales at the point-of-purchase. You know it, and we know it. We don’t […]

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by Kevin Smith
September 21, 2018

How To Create Emotional Connections With Packaging Design

The colors of your package can have subtle, yet powerful, implications for how consumers perceive your product. We all know how important color is in […]

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by Kevin Smith
September 4, 2018

7 Tips for Competitive Package Design

It’s hard to stand out on the shelf, but brands have considerable options for making an impact with their customers. With how competitive the current […]

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by Kevin Smith
August 20, 2018

Package Design Trends for 2018

Nothing stays the same – not the lines on your face nor the leaves in the fall, neither Coke bottles nor Starbucks coffee cups. Time […]

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by Kevin Smith
May 15, 2018

3 Ways to Connect With Millennials Through Packaging Design

The internet has switched the power dynamic of shopping away from retailers and placed it firmly in the hands of consumers. Where customers were once […]

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by Kevin Smith
May 2, 2018

Can Your Packaging Design Survive the World of Amazon Distribution?

I love Amazon. Most of the time. The last time I ordered from them, I was buying a lovely glass beer stein with a metal […]

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by Kevin Smith
March 23, 2018

Packaging Design Without Context Is Functionally Useless

The goal of packaging design is to communicate with customers and create positive perceptions for your brand. Therefore, try to understand the elements that play […]

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