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by Kevin Smith
March 4, 2019

4 Millennial Packaging Design Tips for Customer Engagement

Millennials (born roughly between 1980 and 2000) represent one of the biggest markets for CPG manufacturers. With nearly $200 billion in total spending power, it […]

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by Kevin Smith
February 19, 2019

CBD Package Design and Labeling Tips

The legal cannabis market is expected to reach $57 billion by 2027, and companies of all kinds are desperate to capitalize on the trend. Cannabidiol […]

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by Kevin Smith
January 27, 2019

3 Crucial Millennial CPG Trends to Know

When brands start doing market research and analyzing populations to learn how to better reach their customers, they all reach the same conclusion: Millennials are […]

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by Kevin Smith
January 2, 2019

Flexography vs. Lithography vs. Digital Printing: A Primer on Commercial Printing

Who’s Flexo? What’s a Litho? If you’re confused about the different printing methods available to business owners, you’ve come to the right place. Commercial printing […]

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by Kevin Smith
November 26, 2018

Understanding CPG Market Research

Market research may seem like a concept that few brands understand, but make no mistake, CPG market research is key to a brands success. We […]

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by Kevin Smith
November 19, 2018

6 Fundamentals to Make Packaging Design POP

Packaging is an important part of any successful marketing plan, which requires knowledge of how to make packaging design “pop.” When it does, potential customers […]

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by Kevin Smith
October 8, 2018

Should I Hire a Packaging Design Company or a Design Freelancer?

It’s no secret that your product’s packaging is the key driver of sales at the point-of-purchase. You know it, and we know it. We don’t […]

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by Kevin Smith
September 21, 2018

How To Create Emotional Connections With Packaging Design

The colors of your package can have subtle, yet powerful, implications for how consumers perceive your product. We all know how important color is in […]

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by Kevin Smith
September 4, 2018

7 Tips for Competitive Package Design

It’s hard to stand out on the shelf, but brands have considerable options for making an impact with their customers. With how competitive the current […]

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by Kevin Smith
August 20, 2018

Package Design Trends for 2018

Nothing stays the same – not the lines on your face nor the leaves in the fall, neither Coke bottles nor Starbucks coffee cups. Time […]

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