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by Kevin Smith
September 4, 2018

7 Tips for Competitive Package Design

It’s hard to stand out on the shelf, but brands have considerable options for making an impact with their customers. With how competitive the current […]

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by Kevin Smith
August 20, 2018

Package Design Trends for 2018

Nothing stays the same – not the lines on your face nor the leaves in the fall, neither Coke bottles nor Starbucks coffee cups. Time […]

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by Kevin Smith
May 15, 2018

3 Ways to Connect With Millennials Through Packaging Design

The internet has switched the power dynamic of shopping away from retailers and placed it firmly in the hands of consumers. Where customers were once […]

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by Kevin Smith
May 2, 2018

Can Your Packaging Design Survive the World of Amazon Distribution?

I love Amazon. Most of the time. The last time I ordered from them, I was buying a lovely glass beer stein with a metal […]

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by Kevin Smith
March 23, 2018

Packaging Design Without Context Is Functionally Useless

The goal of packaging design is to communicate with customers and create positive perceptions for your brand. Therefore, try to understand the elements that play […]

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by Kevin Smith
March 12, 2018

How To Make Your Private Label Brand Premium

Packaging is an important part of any successful marketing campaign. Brands need to be presented in a way that’s attention-grabbing and resonates with their target […]

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by Kevin Smith
January 30, 2018

5 Basics of Eye-Catching Package Design

Everyone’s heard a pitch about the art of sales. Packaging, on the other hand, tends to be more of an insider conversation. There’s a tremendous […]

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by Kevin Smith
January 3, 2018

Packaging Design and the Emotional Purchase

Shoppers go into the store with different needs. Spendthrifts keep their wallets chained to a pack of junkyard dogs. It’s value above all else. Chefs […]

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by Kevin Smith
December 12, 2017

The Importance of the Dieline in Packaging Design

Your dieline is the heart of your packaging design. Learning the basics of dieline creation will guarantee that your project isn’t sunk before it begins. […]

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Food Packaging Design – The Playbook For Success
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by Kevin Smith
August 24, 2017

Food Packaging Design – The Playbook For Success

We’ve worked closely with many brands, from huge, national companies to tiny startups getting their foot in the door, and own several of our own […]

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