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by Kevin Smith
July 10, 2020

Boomer, Meet Zoomer: Packaging Design for Generation Z

Generation Z (cheekily referred to as “Zoomers”) is a demographic of consumers born in or after 1997, putting the age range of Gen Z’ers between […]

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by Kevin Smith
April 8, 2020

Best Practices For Cannabis Packaging Design

Once upon a time, a dime bag of shake and the latest Pink Floyd vinyl may have meant everything in the world to a group […]

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by Kevin Smith
March 11, 2020

Attracting Millennials To Your Pet Brand With Packaging Design

Depending on who you talk to, Millennials are either the scourge or saviors of our world. On the one hand, they’re blamed for helping the […]

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by Kevin Smith
January 29, 2020

The Complete Packaging Design Process: From Concept to Print

On its surface, packaging design seems simple. You come up with a layout, put together some colors, and slap some text on it. Boom—you have […]

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by Kevin Smith
January 7, 2020

How to Create Cosmetic Package Design That Can Compete on the Store Shelf

Despite how light and approachable cosmetic packaging design tends to be, it’s a niche with substantial competition at the retail level.  We’ve all seen it; […]

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by Kevin Smith
December 12, 2019

Packaging Design for Kids

With the holidays around the corner, it’s almost time for parents to sit in their pajamas around the Christmas tree, face in hand, as their […]

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by Kevin Smith
September 20, 2019

Cannabis Marketing and the Role of Packaging Design

We’ve worked developing some of the leading brands in the industry and without a doubt, it’s a good time to be a cannabis vendor. In […]

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by Kevin Smith
June 4, 2019

6 Packaging Design Trends Dominating 2019

Packaging design trends fall in and out of fashion. It was true 100 years ago, and it’s true today. But sometimes certain design trends transcend […]

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by Kevin Smith
April 24, 2019

Consumer Testing Product Names to Increase Sales

In the past, we’ve discussed how to structure your packaging design for maximum shelf appeal, and how to leverage your packaging to be more engaging. […]

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by Kevin Smith
April 8, 2019

4 Simple Strategies for Engaging Customers With Packaging

Your product’s packaging can make or break a sale. If your packaging is engaging, polished, and attractive, it’s an easy way to differentiate yourself from […]

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