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by Kevin Smith
June 12, 2018

Packaging Design Awards & Competitions

Over the years we found ourselves searching the internet for competitions to submit work for SmashBrand.  What we noticed was the lack of a single […]

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Why We Don’t Do Spec Work
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by Kevin Smith
April 17, 2017

Why We Don’t Do Spec Work

They say there’s no such thing as a free lunch – and when all aspects of spec work are considered, we’re inclined to agree. Speculative […]

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Hand-Lettered Logo Design: Should we Ditch the Software?
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by Kevin Smith
January 17, 2016

Hand-Lettered Logo Design: Should we Ditch the Software?

Everything old is new again! Hand-lettering is swimming against the stream. Has the culture run out of ideas? Are we just endlessly recycling old styles, […]

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RIP QR Codes: 5 Reasons QR Codes Died a Slow Death
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by Kevin Smith
April 30, 2015

RIP QR Codes: 5 Reasons QR Codes Died a Slow Death

Since QR Codes became a “thing,” packaging designers have tried to integrate them in all sorts of manner. We’re now several years into that experiment, […]

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Designer and Client Counselling — Finding Out What They Really Want
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by Kevin Smith
December 4, 2014

Designer and Client Counselling — Finding Out What They Really Want

Sometimes it seems like designers and clients just don’t speak the same language. Learning how to manage a client’s expectations ahead of the design process […]

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Advantages to Keeping All Design Work with a Single Firm
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by Kevin Smith
October 29, 2014

Advantages to Keeping All Design Work with a Single Firm

We understand. With an abundance young and attractive graphic/Web designers — all salivating over the opportunity to secure a new client — you might reasonably […]

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10 Commandments for Better Logo Design
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by Kevin Smith
October 2, 2014

10 Commandments for Better Logo Design

And the client spoke these words: “I am YOUR BOSS, he that hath commissioned a BRAND LOGO from your firm, who hath brought you from […]

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5 Creative Ways to Get Around the Unspoken Rules of Food Label Design
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by Kevin Smith
August 11, 2014

5 Creative Ways to Get Around the Unspoken Rules of Food Label Design

We don’t necessarily agree with the concept of breaking design rules for the sake of breaking them, but if you have a good idea, by […]

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5 Details that Can Make or Break Your Label Design
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by Kevin Smith
July 15, 2014

5 Details that Can Make or Break Your Label Design

When you’re introducing your brand spanking new retail product, the exact design of your label may take a back seat to simply having a label […]

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Naval Elements in Your Label Design
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by Kevin Smith
June 26, 2014

Naval Elements in Your Label Design

We can’t say for sure exactly why, but maritime culture is very comforting. We enjoy nothing more than a fun evening singing rounds of “Barnacle […]

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