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by Michael Keplinger
May 14, 2019

How Consumers Research and Buy Products

For years, consumers bought products the same way. They’d see ads on TV, magazines, or radio, they’d go to a brick-and-mortar store, and after a […]

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by Michael Keplinger
March 26, 2019

Understanding Package Design Testing for CPG Brands

Packaging is the face of your product. It’s a key driver of sales in retail environments and acts as a chief way to differentiate yourself […]

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by Kevin Smith
January 27, 2019

3 Crucial Millennial CPG Trends to Know

When brands start doing market research and analyzing populations to learn how to better reach their customers, they all reach the same conclusion: Millennials are […]

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by Kevin Smith
August 1, 2018

The Importance of Market Research in Package Design

Sometimes packaging genius is champagne, a joyous little accident. More often than not, however, it’s the Manhattan Project, i.e., meticulously researched. If you’re looking to […]

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by Kevin Smith
July 19, 2018

Packaging Design: How to Define Your Target Market

It’s tempting to market your products to as many consumers as possible, but we’re well past the days of believing in the “shotgun” approach to […]

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by Kevin Smith
July 2, 2018

The Transition from E-commerce to Store Shelf

There are no two ways about it. E-commerce is a staple of modern retail. Growth rates for e-commerce continue to rise, and everybody wants a […]

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by Kevin Smith
June 6, 2018

Make Your Brand Storytelling Work

Brand storytelling is a powerful, effective packaging strategy used to connect with consumers and leave a lasting impression. With brand storytelling, the devil is in […]

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by Kevin Smith
April 17, 2018

Hacking the Psychology of Your Brand Design

How often do you take the time to read product labels when you’re out shopping? If you’re like most people, you probably take a quick […]

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Food Packaging Design – The Playbook For Success
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by Kevin Smith
August 24, 2017

Food Packaging Design – The Playbook For Success

We’ve worked closely with many brands, from huge, national companies to tiny startups getting their foot in the door, and own several of our own […]

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Is Your Brand Messaging Effective?
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by Kevin Smith
June 21, 2017

Is Your Brand Messaging Effective?

The message you sends through your product packaging is complex—so you’d better not screw it up. Think of packaging as communication between your brand and […]

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