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by Kevin Smith
August 1, 2018

The Importance of Market Research in Package Design

Sometimes packaging genius is champagne, a joyous little accident. More often than not, however, it’s the Manhattan Project, i.e., meticulously researched. If you’re looking to […]

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by Kevin Smith
July 19, 2018

Packaging Design: How to Define Your Target Market

It’s tempting to market your products to as many consumers as possible, but we’re well past the days of believing in the “shotgun” approach to […]

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by Kevin Smith
July 2, 2018

The Transition from E-commerce to Store Shelf

There are no two ways about it. E-commerce is a staple of modern retail. Growth rates for e-commerce continue to rise, and everybody wants a […]

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by Kevin Smith
June 6, 2018

Make Your Brand Storytelling Work

Brand storytelling is a powerful, effective packaging strategy used to connect with consumers and leave a lasting impression. With brand storytelling, the devil is in […]

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by Kevin Smith
April 17, 2018

Hacking the Psychology of Your Brand Design

How often do you take the time to read product labels when you’re out shopping? If you’re like most people, you probably take a quick […]

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Food Packaging Design – The Playbook For Success
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by Kevin Smith
August 24, 2017

Food Packaging Design – The Playbook For Success

We’ve worked closely with many brands, from huge, national companies to tiny startups getting their foot in the door, and own several of our own […]

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Is Your Brand Messaging Effective?
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by Kevin Smith
June 21, 2017

Is Your Brand Messaging Effective?

The message you sends through your product packaging is complex—so you’d better not screw it up. Think of packaging as communication between your brand and […]

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Why We Don’t Do Spec Work
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by Kevin Smith
April 17, 2017

Why We Don’t Do Spec Work

They say there’s no such thing as a free lunch – and when all aspects of spec work are considered, we’re inclined to agree. Speculative […]

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Packaging that Doubles as an Accessory
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by Kevin Smith
February 19, 2017

Packaging that Doubles as an Accessory

Taking a cue from James Bond, reusable packaging for beauty products is now apparently playing double agent in the form of multi-use containers. Ever since […]

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Branding Mistakes – Not Listening to the Consumer
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by Kevin Smith
April 4, 2016

Branding Mistakes – Not Listening to the Consumer

Redesigning your product packaging is fraught with danger. So when do you pull the trigger? It seems crazy, but businesses don’t always cater to the […]

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