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victory-labs

victory-labs

Inspiring athletes to own their sport.

Victory Labs is a new supplement brand with the mission of empowering and facilitating a healthy and active lifestyle through the creation of the purest, healthiest, and most results driven products on the market.

Overview

Victory Labs is an Australian manufacturer of premium sports nutrition products. With limited barriers to entry, they faced fierce competition from numerous new entrants into the marketplace. More and more, consumers were choosing brands based on impact of the brand and packaging.

The client had plans to expand their product line into numerous different product categories and needed to rethink the brand to fit into a larger scope of products and update the packaging to attract more attention and instill trust in consumers with the quality of the products.

The updated brand identity and packaging not only allowed Victory Labs to expand into several new product categories, it also left room for further expansion, and added a simplified look that could be extended to apparel and sporting goods with photography assets that create a brand personality that fitness minded consumers gravitate and identity with.

  • Market Research
  • Product Packaging

"Every time we open an email from SmashBrand we have our minds blown at what is possible"

Steven Hines
CEO Victory Labs

Let's work together.

Tell us a little about your project, and we'll be in touch right away.

Your Details

Don't worry, this is for our eyes only, but we want to be able to reach out to you and chat.

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Your Project

It's okay if you are unsure, but this helps us determine if we are a good fit. Our fixed price proposals are based on the estimated number of hours for us to complete a project, so understanding your constraints allows us to propose a win-win scenario.

What type of Project are you enquiring about?

What is your budget? $40 - 80k

What is your timeline 4 - 10 Weeks +

Submit Away

Thanks for taking the time to share your project. We'll take a close look and get back to you as soon as possible.






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