1-888-819-5639
PREVIOUS: BODYSHAKE
NEXT: HOUSER RACING

Bringing nordic style & adventure to the world.

Crafting outerwear and outdoor gear designed to originally withstand the Norwegian elements, Norrona is a premium clothing manufacturer that provides quality products to cold weather adventurers and outdoor enthusiasts.

Overview

Premium outdoor clothing manufacturer Norrona is fueled by a professional obsession to create durable outdoor apparel originally designed to withstand Norway’s “harsh and rugged land.” Since the company’s founding in 1929, Norrona has etched its place in outdoor gear history through groundbreaking product design, equipment innovations, and a devotion to experimental excellence.

With a legacy of quality already established, but a lack of strong brand association with consumers, Norrona’s dated product packaging presented SmashBrand with a unique opportunity. The company already had distribution in outdoor outlets like REI, but they needed a packaging rebrand to boost visibility and compete with industry leaders like North Face, Marmot, and Columbia. Outdoor enthusiasts know good gear when they see it, and the branding masters at SmashBrand knew we could help Norrona improve brand visibility for their quality products.

To do just that, we complemented recognizable industry packaging concepts with impactful, bold design elements and shifted Norrona’s consumer-facing marketing components to align with well-known brands. Rebranded material boasts the recognizable Norrona logo alongside relevant gear-specific content meant to lead the consumer through the advantages each product offers. Thanks to the SmashBrand touch, the attractive new design elevates Norrona’s shelf presence while providing a level of consumer confidence in the brand as well as the gear.

  • Product Positioning
  • Marketing Collateral
  • Product Illustration
  • Product Packaging

Let's work together.

Tell us a little about your project, and we'll be in touch right away.

Your Details

Don't worry, this is for our eyes only, but we want to be able to reach out to you and chat.

  •  
  •  
  •  
  •  
  •  
  •  
  •  

Your Project

It's okay if you are unsure, but this helps us determine if we are a good fit. Our fixed price proposals are based on the estimated number of hours for us to complete a project, so understanding your constraints allows us to propose a win-win scenario.

What type of Project are you enquiring about?

What is your budget? $40 - 80k

What is your timeline 4 - 10 Weeks +

Upload files

Drag, drop, or click. Any files you have that might help us understand your project are welcome and encouraged.

Got a Project brief or any additional files you would like to send?




Prepare for a quick response!