RedFriday

Project Link - RedFridayBand.com

Get Ready to Rock

We first heard Red Friday's FREE album and were instantly hooked being huge music fans here at SmashBrand so naturally we cranked the dial to 11 when Red Friday gave us the green light to smash them.

Industry Setting

Red Friday is a newly emerging rock band steadily rising the charts in Salt Lake City, Utah looking for national exposure.

Challenge

A highly competitive industry, finite budget, and one of the lowest chance for success industries, we identified several weak points prohibiting the band from breaking into national distribution.

  • Develop a cost effective viral based marketing plan to rapidly draw in new audiences
  • Create price sensitive content that uniquely brands Red Friday as innovative and fresh
  • Engage multiple social networks to allow seamless distribution of content
  • Remove any doubt that Red Friday is a small time local band to consumers

Strategy

Recognizing the up hill battle facing the band, an innovative gorilla marketing campaign was planned, tested, and rapidly deployed.

  • The new branding and website was developed to compete with major label artists, eliminating the "small time indie" tag that had been associated with the band
  • An innovative alternative to pricey video content was developed to allow unlimited music video creation at a fraction of the cost
  • A complex viral marketing campaign was launched across multiple social networks to build distribution lists
  • Unique contests were created to emotionally engage the fan base, excite new listeners, and draw the attention of recording and distribution labels

Result

After a successful launch of the new marketing initiatives Red Friday has risen to the national music scene.

  • Red Friday gained over ten thousand nation wide downloads of their album within the first two months of the programs execution
  • Radio and podcast play grew over 300%
  • Several licensing deals have been signed for movies, TV, and paid podcast programming
  • The band was featured in SPIN magazine artists review section
  • Red Friday has since been offered a distribution deal and supporting tour though European markets

  • Brand

  • Package Design

  • Print

  • Web

Back To Index

Clients talk SMASH

  • Bigger & Badder!

    "the latest re-launch of the AX website exhibits the height of creativity and professionalism of the SmashTeam. You guys have done an excellent job of managing the entire creative process "

    - Athletic Xtreme

  • SmashBrand ROCKS!

    "They have been great to work with. Quick to respond and patient...they've gone above and beyond the call to help us get our new distribution package launched. The new logo and website look amazing and the rich content music player totally kicks major ass!"

    - Red Friday

  • Industry Pros

    "I have used many designers and design firms over the years - but never have I seen such brilliance & professionalism in a large scale brand launch with so much being asked of them."

    - ThermoLife

  • Holy sh@t!

    "these guys are unreal . . the creativity they have is truly unmatched. Smash brings it everytime and continues to blow my mind. I will never use anyone else!"

    - Ergogenics

  • Expect only the Best

    "I expect only the absoulte best in quality, creativity & speed when I start a project and SmashBrand exceeds what I thought was possible. Very rare indeed!"

    - Walker Hall

Let's Smash Something Together

We get a lot of emails and calls from various clients, job seekers & those who are just curious and we welcome all contact. Give SmashBrand a call today to start SMASHING.

SmashBrand LLC.  /  PO Box 402, Eden, UT 84310  /  T (888) 819-5639  /  @smashbrand.com