Riders can be religiously particular when it comes to their bike bags and accessories, and AGM Bags was well aware of the challenge entering the North American market presented. The European company considers itself a family business fueled by a love for motorcycles and a commitment to quality, and bringing their values to the United States was a way to grow their brand and share their products.
Entering a market in which consumers pride themselves on brand names and recognizable gear, AGM Bags approached SmashBrand with a will to succeed and an openness to letting us work our magic. AGM knew their bags were better than competitors, but the company wasn't sure how best to position itself to connect with American consumers.
SmashBrand jumped on the opportunity to help AGM Bags carve their names into the niche. After conducting a deep competitive marketplace review, we were able to find a strong middle ground between AGM’s product durability and the hit-the-road mentality associated with the target market lifestyle. Vivid imagery and product highlights not only encourage consumers to live the dream, but the content rebrand effectively positions AGM Bags as an exceptional alternative to more expensive less satisfying gear providers.