Ken Kraynak

has that unique ability to paint any canvas rich with words: High impact and emotionally powerful words that leave consumers saying, "I have to have that NOW!"

A highly self-motivated individual and verbally artistic in his communication, Ken infuses concepts with life from the ground level up, making even the most difficult concepts easily comprehendible and appealing to his audience. With Ken's skill in creative and proven copy writing strategies, he is able to deliver innovative content and unique marketing strategies that instantly capture audiences and drive sales.

Ken graduated from Western Washington University, achieving his Bachelors in Psychology. His extensive research into the human condition and innate motivational behaviors has proven an invaluable tool in communication and Guerrilla Marketing, allowing him to develop highly influential sales copy write that has prospects saying "yes, yes, yes" from the very first scribed words.

In 2008, Ken joined Anabolic Xtreme - a nationally branded nutritional supplement company - as the Marketing Director. While there, Ken revolutionized the perception of the Anabolic Xtreme line of products. Utilizing proven strategies for writing advertisements with attention grabbing headlines, Ken delivered unique marketing angles that instantly set each product apart from the competition while communicating benefits that consumers have been clamoring for.

Using his rich background in human anatomy and physiology, Ken worked closely with product formulators to bring a product from concept to life. Ken's life long passion for bodybuilding and sports nutrition continually fuels his ability to find that perfect appeal to any audience, providing insight into benefits and avenues that instantly set the Anabolic Xtreme line of products apart from their competition. Developing unique and innovative marketing strategies, Ken also designed programs that were not only successful in new customer acquisition, but also highly successful in customer retention.

Today, Ken is a founding partner of SmashBrand LLC, where he conceptualizes and creatively writes content that is uniquely compelling and smashingly effective. Every product, every brand has hidden and untapped benefits that are paramount to the buying decision, and Ken's experience in the development of marketing & sales messaging leaves no avenue under utilized. Ken knows how to maintain consistent brand tone and language that ensures continued and successful growth.

At SmashBrand, Ken utilizes his critical eye for the smallest of details. This lends to his "do it right the first time" approach to editing and proof reading, and his time and project management skills ensures that only the best is crafted and delivered to the client on time. As the lead ad & copy specialist for SmashBrand, Ken works closely with Matthew Beverly, to ensure that in any piece, the copy and design are cohesive and complimentary to each other.

Below is some of Ken's Favorite work